merchant’s product pages. Traffic like that is far more likely to covert to sales.

Monitoring your Campaign

Assuming you are getting clicks through to either your own landing pages or the merchants page you need to keep a tight reign on on your Ad spend in relation to any sales you make. You should work out before you start based how much commission you will receive per sale when to critically review your campaign.

A good rule is: say you get $25 for every sale that you generate but you have already spent more than $25 in click charges without making a sale at all, then it's time to re-look at your campaign to see why.

You may need to add more keyw

OK, so you’ve heard that small fortunes can be earned from Internet Marketing and that you too can take part in the revolution. In this series of articles I am going to show you how you can succeed. In the previous article I discussed how to use highly targeted keywords together with relevant Ads and Landing pages to increase your CTR and quality score, raise your Ads up the rankings and lower your cost-per-click bids. In this article I discuss the importance of monitoring your campaigns and ways to look for even further improvements.

Monitoring Traffic

Firstly, when you first set-up a new campaign you may not get traffic instantly. Google reviews your Ads before they can go live (particularly if this is a new account) or you have had previous poorly performing campaigns. Indeed the better your other Ads are the faster any new ones will be approved.

Remember also that the more targeted your campaign the less traffic you are likely to receive as the keywords chosen do not necessarily receive high amounts of traffic. This is NOT necessarily a bad thing! It is far better to receive small highly targeted traffic than 1000’s of ‘time wasters’.

Remember also that by traffic here I initially mean impressions. An impression is created whenever any searcher types your keyword(s) in to the Google search box regardless of whether they actually click on your Ad or have any intention of buying anything at all. (Another reason to only use highly targeted keywords.) Newcomers are often fooled into thinking that this does not effect them. “If no-one clicks on my Ad well... It’s cost me nothing...) WRONG! Because if, say 10000 impressions are created against your campaign and you only generate 1 click, your CTR (click-through-rate) would be 0.01%. This would not only be a very poor CTR for this keyword but could affect your whole campaign and adversely impact your overall quality score. Remember, Google rewards a higher quality score (QS) and the higher your score the better. The price you pay per click will go down and your ad placement position will go up!

IMPORTANT NOTE: By default when you first set up any campaign in Google the ‘Content Network’ will be turned on. For any targeted PPC campaign you should ensure you turn it OFF as this can generate very large numbers of untargeted traffic and adversely effect your CTR. You can do this is ‘Campaign Settings’ when you set up your campaigns.

If I appear to be averse to ‘traffic’ I don’t apologise. Remember you will not be judged on your success as an Internet Marketer by the amount of traffic you receive but how much money you make! And believe me the key is to send highly targeted traffic that is already ‘pre-sold’ to your merchant’s product pages. Traffic like that is far more likely to covert to sales.

Monitoring your Campaign

Assuming you are getting clicks through to either your own landing pages or the merchants page you need to keep a tight reign on on your Ad spend in relation to any sales you make. You should work out before you start based how much commission you will receive per sale when to critically review your campaign.

A good rule is: say you get $25 for every sale that you generate but you have already spent more than $25 in click charges without making a sale at all, then it's time to re-look at your campaign to see why.

You may need to add more keywo

ore they can go live (particularly if this is a new account) or you have had previous poorly performing campaigns. Indeed the better your other Ads are the faster any new ones will be approved.

Remember also that the more targeted your campaign the less traffic you are likely to receive as the keywords chosen do not necessarily receive high amounts of traffic. This is NOT necessarily a bad thing! It is far better to receive small highly targeted traffic than 1000’s of ‘time wasters’.

Remember also that by traffic here I initially mean impressions. An impression is created whenever any searcher types your keyword(s) in to the Google search box regardless of whether they actually click on your Ad or have any intention of buying anything at all. (Another reason to only use highly targeted keywords.) Newcomers are often fooled into thinking that this does not effect them. “If no-one clicks on my Ad well... It’s cost me nothing...) WRONG! Because if, say 10000 impressions are created against your campaign and you only generate 1 click, your CTR (click-through-rate) would be 0.01%. This would not only be a very poor CTR for this keyword but could affect your whole campaign and adversely impact your overall quality score. Remember, Google rewards a higher quality score (QS) and the higher your score the better. The price you pay per click will go down and your ad placement position will go up!

IMPORTANT NOTE: By default when you first set up any campaign in Google the ‘Content Network’ will be turned on. For any targeted PPC campaign you should ensure you turn it OFF as this can generate very large numbers of untargeted traffic and adversely effect your CTR. You can do this is ‘Campaign Settings’ when you set up your campaigns.

If I appear to be averse to ‘traffic’ I don’t apologise. Remember you will not be judged on your success as an Internet Marketer by the amount of traffic you receive but how much money you make! And believe me the key is to send highly targeted traffic that is already ‘pre-sold’ to your merchant’s product pages. Traffic like that is far more likely to covert to sales.

Monitoring your Campaign

Assuming you are getting clicks through to either your own landing pages or the merchants page you need to keep a tight reign on on your Ad spend in relation to any sales you make. You should work out before you start based how much commission you will receive per sale when to critically review your campaign.

A good rule is: say you get $25 for every sale that you generate but you have already spent more than $25 in click charges without making a sale at all, then it's time to re-look at your campaign to see why.

You may need to add more keyw

y actually click on your Ad or have any intention of buying anything at all. (Another reason to only use highly targeted keywords.) Newcomers are often fooled into thinking that this does not effect them. “If no-one clicks on my Ad well... It’s cost me nothing...) WRONG! Because if, say 10000 impressions are created against your campaign and you only generate 1 click, your CTR (click-through-rate) would be 0.01%. This would not only be a very poor CTR for this keyword but could affect your whole campaign and adversely impact your overall quality score. Remember, Google rewards a higher quality score (QS) and the higher your score the better. The price you pay per click will go down and your ad placement position will go up!

IMPORTANT NOTE: By default when you first set up any campaign in Google the ‘Content Network’ will be turned on. For any targeted PPC campaign you should ensure you turn it OFF as this can generate very large numbers of untargeted traffic and adversely effect your CTR. You can do this is ‘Campaign Settings’ when you set up your campaigns.

If I appear to be averse to ‘traffic’ I don’t apologise. Remember you will not be judged on your success as an Internet Marketer by the amount of traffic you receive but how much money you make! And believe me the key is to send highly targeted traffic that is already ‘pre-sold’ to your merchant’s product pages. Traffic like that is far more likely to covert to sales.

Monitoring your Campaign

Assuming you are getting clicks through to either your own landing pages or the merchants page you need to keep a tight reign on on your Ad spend in relation to any sales you make. You should work out before you start based how much commission you will receive per sale when to critically review your campaign.

A good rule is: say you get $25 for every sale that you generate but you have already spent more than $25 in click charges without making a sale at all, then it's time to re-look at your campaign to see why.

You may need to add more keyw

own and your ad placement position will go up!

IMPORTANT NOTE: By default when you first set up any campaign in Google the ‘Content Network’ will be turned on. For any targeted PPC campaign you should ensure you turn it OFF as this can generate very large numbers of untargeted traffic and adversely effect your CTR. You can do this is ‘Campaign Settings’ when you set up your campaigns.

If I appear to be averse to ‘traffic’ I don’t apologise. Remember you will not be judged on your success as an Internet Marketer by the amount of traffic you receive but how much money you make! And believe me the key is to send highly targeted traffic that is already ‘pre-sold’ to your merchant’s product pages. Traffic like that is far more likely to covert to sales.

Monitoring your Campaign

Assuming you are getting clicks through to either your own landing pages or the merchants page you need to keep a tight reign on on your Ad spend in relation to any sales you make. You should work out before you start based how much commission you will receive per sale when to critically review your campaign.

A good rule is: say you get $25 for every sale that you generate but you have already spent more than $25 in click charges without making a sale at all, then it's time to re-look at your campaign to see why.

You may need to add more keyw

merchant’s product pages. Traffic like that is far more likely to covert to sales.

Monitoring your Campaign

Assuming you are getting clicks through to either your own landing pages or the merchants page you need to keep a tight reign on on your Ad spend in relation to any sales you make. You should work out before you start based how much commission you will receive per sale when to critically review your campaign.

A good rule is: say you get $25 for every sale that you generate but you have already spent more than $25 in click charges without making a sale at all, then it's time to re-look at your campaign to see why.

You may need to add more keywords, change your Ads, remove keywords that are costing you too much, increase your max cost per click, and more. You really can’t stand still and should always be looking for improvements even to an already profitable campaign.

There are many specialised techniques available that are too detailed to cover in this article and you should study further the best guides available. I review the best ones on my web site so please check it out!

Conclusion

Your success as an Internet marketer will not be judged on how much traffic you receive but on how much money you make. The key is to direct highly targeted, pre-sold traffic to your Merchant’s product pages.

Good Luck!