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    Actual for You - How to Improve your Click Through Rate in Google AdWords

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    er, although my Click Through Rate (CTR) was pretty good (1.2%), it was starting to slide backwards and I thought I could do better.

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    Like many people who run a business via the Internet, I use affiliate programs to supplement my income.

    One of the affiliate products I use myself and love to promote - Proposal Kit at http://www.proposalkit.com/kits/pkhelp.htm - had been performing particularly well for me recently and I decided to help things along by creating a Google AdWords campaign based around my reviews of the product.

    After one month, the campaign was going ok, I was getting a few sales here and there and certainly making a good ROI on the promotion. However, although my Click Through Rate (CTR) was pretty good (1.2%), it was starting to slide backwards and I thought I could do better.

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    ts I use myself and love to promote - Proposal Kit at http://www.proposalkit.com/kits/pkhelp.htm - had been performing particularly well for me recently and I decided to help things along by creating a Google AdWords campaign based around my reviews of the product.

    After one month, the campaign was going ok, I was getting a few sales here and there and certainly making a good ROI on the promotion. However, although my Click Through Rate (CTR) was pretty good (1.2%), it was starting to slide backwards and I thought I could do better.

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    for me recently and I decided to help things along by creating a Google AdWords campaign based around my reviews of the product.

    After one month, the campaign was going ok, I was getting a few sales here and there and certainly making a good ROI on the promotion. However, although my Click Through Rate (CTR) was pretty good (1.2%), it was starting to slide backwards and I thought I could do better.

    <
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    er one month, the campaign was going ok, I was getting a few sales here and there and certainly making a good ROI on the promotion. However, although my Click Through Rate (CTR) was pretty good (1.2%), it was starting to slide backwards and I thought I could do better.

    <
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    er, although my Click Through Rate (CTR) was pretty good (1.2%), it was starting to slide backwards and I thought I could do better.

    As you probably know, your ad position in Google relies heavily on your CTR compared to that of your competitors, so I was keen to turn things around and keep my high ad positions.

    Around this time, I bought Nick Usborne's book Net Words and started to read it, taking notes as I went. I realized that according to Nick's philosophy, my AdWords ads were flat and boring. They were just not appealing enough to entice people to click on them.

    As Nick explains in his book, "Being blah guarantees you'll never be heard".

    So I set ab

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