ffic until your funds are depleted, or add more money.

Keywords themselves can run anywhere from a penny to several dollars or more, depending on the popularity of the keyword. The higher you bid, the more visitors you'll get to your website, and the m

When it comes to Internet Marketing...Pay Per Click Advertising has been one of my favorites. What could be simpler then to sit down, come up with a few 'key' words that describe your business or product, list them with one of the PPC's and instantly start to receive an endless flow of prospects and business. For the first year or so that I used this type of advertising, that's pretty much what occurred. Unfortunately, a couple of things changed along the way that have made me re-think this type of advertising.

Pay Per Click advertising offers some obvious advantages over other methods. One, you don't have to wait weeks or months trying to get your site listed on Search Engines. Once you've opened and funded your PPC account, and listed your keywords, you can start to receive traffic the same day. Another nice feature is that you can control how much you want to spend on advertising. Funding levels usually start at $25 and go up from there. Once you've funded your account, you'll continue to receive website traffic until your funds are depleted, or add more money.

Keywords themselves can run anywhere from a penny to several dollars or more, depending on the popularity of the keyword. The higher you bid, the more visitors you'll get to your website, and the mo

o receive an endless flow of prospects and business. For the first year or so that I used this type of advertising, that's pretty much what occurred. Unfortunately, a couple of things changed along the way that have made me re-think this type of advertising.

Pay Per Click advertising offers some obvious advantages over other methods. One, you don't have to wait weeks or months trying to get your site listed on Search Engines. Once you've opened and funded your PPC account, and listed your keywords, you can start to receive traffic the same day. Another nice feature is that you can control how much you want to spend on advertising. Funding levels usually start at $25 and go up from there. Once you've funded your account, you'll continue to receive website traffic until your funds are depleted, or add more money.

Keywords themselves can run anywhere from a penny to several dollars or more, depending on the popularity of the keyword. The higher you bid, the more visitors you'll get to your website, and the m

Pay Per Click advertising offers some obvious advantages over other methods. One, you don't have to wait weeks or months trying to get your site listed on Search Engines. Once you've opened and funded your PPC account, and listed your keywords, you can start to receive traffic the same day. Another nice feature is that you can control how much you want to spend on advertising. Funding levels usually start at $25 and go up from there. Once you've funded your account, you'll continue to receive website traffic until your funds are depleted, or add more money.

Keywords themselves can run anywhere from a penny to several dollars or more, depending on the popularity of the keyword. The higher you bid, the more visitors you'll get to your website, and the m

n start to receive traffic the same day. Another nice feature is that you can control how much you want to spend on advertising. Funding levels usually start at $25 and go up from there. Once you've funded your account, you'll continue to receive website traffic until your funds are depleted, or add more money.

Keywords themselves can run anywhere from a penny to several dollars or more, depending on the popularity of the keyword. The higher you bid, the more visitors you'll get to your website, and the m

ffic until your funds are depleted, or add more money.

Keywords themselves can run anywhere from a penny to several dollars or more, depending on the popularity of the keyword. The higher you bid, the more visitors you'll get to your website, and the more it will cost to get those visitors. When I first started, you could get some good basic keywords like 'home business', or 'work from home' at a reasonable cost. But as time went by, and more people discovered PPC advertising, the cost of getting a high enough listing to receive any traffic has become prohibitive for small advertisers. There have been several suggestions on how to get around this, but I've found the advice to be of limited value.

One of the suggestions I've heard by advertisers is to create a huge list of keywords. The thinking here is because you have so many keywords, some will be priced lower than others and it will bring the cost of your advertising down. Sort of like 'dollar cost averaging'. The problem with this strategy I believe is that many of the keywords that you use are so general in nature that you wind up with a lot of people coming to your site that aren't looking for what you're selling. In fact, I tried using this strategy with a few of the more established PPC's. I created a