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Actual for You - 5 Newspaper Advertising Myths Revealed
In earlier articles we wrote about the power of using hidden commands in normal conversation to increase sales, convince others to do something or to accept your ideas. This is often done by separating out a simple command or suggestion by pausing, stating the command in a different tone of voice, then resuming normal conversation.For example, when selling a car you might say, “This car gets 30 miles per gallon on the highway, which you’ll notice when you (pause) take it for a test drive. You’ll also notice that ….Another w
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Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
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Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
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Many design agencies frown on respon
More and more business owners are purchasing document shredders then ever before.Why?... Identity theft for starters.A new law is going into effect in the summer of 2005 which states that if you employ anyone for any reason and have personal information on file regarding that individual for Social Security taxes, credit references, etc., you will have to destroy that information on any document before you toss it into the trash.The law requires you to destroy all paper or computer disks containing personal information
They seem set in stone yet they are deadly to the advertiser.
I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!
There are essentially five common 'Newspaper And Magazine Advertising Myths'…
Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is…
Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.
If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.
So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!
So let's get started…
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Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
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Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
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Advertising Myth 2: Your company name needs to be prominent in the ad
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Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on respons
It is normal for employers to hate paydays, although not so much because it is the day they have to pay their employees their due but because doing so involves a lot of counting and computing. Computing individual salaries and giving the accurate amount to every employee is definitely taxing and may cause much confusion. To avoid all these troubles, many employers have opted to release payroll checks instead of actual cash during paydays. With payroll checks, employers no longer have to worry about counting cash.But while payroll
Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.
If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.
So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!
So let's get started…
****************************************
Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
****************************************
Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
****************************************
Advertising Myth 2: Your company name needs to be prominent in the ad
****************************************
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on respon
However adverts are used to gain much more purposes. An organization usually sponsors media advertising to convince consumers that its products will benefit them. However this is no the sole motivation behind sponsoring advertisements. Some are merely intended to inform but not persuade. For whatever reasons the advertisement is made it is meant to affect the consumer in the process spawn benefits for its sponsor. It must therefore be made in such way as to make achievement of its purpose highly. Its impact on consumer should lead consumer
So let's get started…
****************************************
Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication
****************************************
Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
****************************************
Advertising Myth 2: Your company name needs to be prominent in the ad
****************************************
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on respon
The injection molding process was invented in 1872. Since then, the injection molding business and the plastic industry has ballooned into a multi billion dollar business venture. In fact, thirty two percent of plastics by weight are processed through injection molding. Injection molding has greatly helped in making the US economy boom because through it, cheap and durable consumer and industrial items essential to almost all industries is made possible.Components of the injection molding machineThe injection molding machine
It doesn't matter how good your ad looks. What counts is how much money you made from the ad!
Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.
Never forsake this goal for creating a good looking ad!
****************************************
Advertising Myth 2: Your company name needs to be prominent in the ad
****************************************
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on respon
An extranet is a web-based tool that provides a secure environment for the organization and exchange of documents and information among a defined group of users.Extranets are often used to support team collaboration in circumstances where the team members are geographically dispersed or are drawn from variety external organizations. Examples include a group of departments within a company that collaborate on a common project, or service companies that collaborate with a variety of outside clients, customers and partners.Extra
****************************************
Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.
****************************************
Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'
****************************************
Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.
You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!).
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Advertising Myth 4: You should use a design agency to create your ads
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Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles.
All other design agencies will never get the results you should expect with your newspaper and magazine advertising.
In almost every case you are better equipped to create your own advertising rather than using a design agency.
You'll save thousands of dollars and almost certainly make more money from the advertising you create.
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Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space
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This is the number one mistake people make with their newspaper and magazine advertising.
You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy.
Contrary to popular belief an ad crammed full of relevant and benefit written copy always *substantially* wins over an ad without lots of copy.
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So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box.
You must break from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar!
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