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    Primary Requisites For A Successful Home Business
    Running a home business has always interested people especially mothers and the home bound. However starting the business is not a game. It does not involve simply setting up your computer and beginning. People are often deterred from venturing further, when they become aware of some of the complexities included with regards to taxation, insurance and others.The primary ploy is to get rid of home-office related expenditure. This is a smart move but will require undertaking certain steps. You
    the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve thei

    What Do You Do When You Get a Big Purchase Order and Can't Fill it?
    When you get a purchase order and don't have the money to get the inventory or parts to fill the order, what do you do? You factor your receivables, right? Not if you don’t have enough receivables right now. You would get a loan or line of credit, wouldn’t you?What if you don't have enough business history or enough credit or enough assets to get the loan? The next solution might be to use your credit cards.What if this order is too big for your credit cards or you don't have
    I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.

    Here is the original ad:

    ========================================
    A BETTER PIANO

    A well tuned and adjusted piano is a beautiful instrument.
    It is a joy to play and listen to.
    Each string is raised slightly and then lowered
    to the true pitch for the most stable tuning.
    Yes, it is a better piano:
    because it is well maintained, it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their

    5 Hot Tips for the Home Based Business Entrepreneur
    If you're reading this, chances are there is one thing for sure: you have an interest in becoming a home based business entrepreneur. Maybe you're adventurous and are sick of the rat race that you're living and want to live the experience of owning your own business. Or perhaps, you eventually want to become self employed so you have more time and freedom. Whatever the reason, there's one main goal that always seems to be the do-or-die ingredient of a successful home business: to succeed and profit
    A BETTER PIANO

    A well tuned and adjusted piano is a beautiful instrument.
    It is a joy to play and listen to.
    Each string is raised slightly and then lowered
    to the true pitch for the most stable tuning.
    Yes, it is a better piano:
    because it is well maintained, it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve thei

    Lighten Up - When Did Everyone In Advertising Lose Their Sense Of Humor?
    Advertising does not cure cancer. It rarely affects world peace. For all the attempts to classify it as a "science," advertising has essentially evolved from two snake oil salesmen on opposite corners yelling louder and making bolder claims. Today, there are more corners to yell from – radio, TV, the Internet – but the principle remains. Yet you'd never now it, judging from the self-important seriousness pervading our industry.Lighten up!When did we lose our sense of humor and start
    t stable tuning.
    Yes, it is a better piano:
    because it is well maintained, it will last longer, and
    its value will actually increase.

    For a better tuning please call:
    Ray Meinhardt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve thei

    Give Good Voicemail! Master the Art of Leaving Messages
    What’s the difference between a great voicemail message and one that’s lacking (and therefore stands less of a chance of getting returned right away, if at all)? It comes down to whether you “gave good voicemail” … or not! Wouldn’t it be great if there were official voicemail rules people had to follow? Here are some of the most effective ideas I’ve found on leaving effective messages, avoid wasting the time of the recipient – and having a better chance of getting your call returned!1. Start
    rdt, Piano Technician
    218-631-3451
    ======================================

    Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve thei

    Why Video & Web Conferencing Are Heading Towards Mass Acceptance
    The time is right for video and web conferencing to take off. While online conferencing is still seen as a technological novelty by some people, more and more businesses of all sizes are finding it be the solution to doing business and communicating with prospects, clients, employees and branch offices in an era of rising transport costs. Let’s take a look at some of the factors that are bringing web and video conferencing to a very wide audience.1. Bandwidth speeds are increasing while pri
    the target market.

    Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.

    For our Piano Tuner, his target market is dealing with the following problems:

    1. They have invested a lot of money into their piano and they want to keep it well maintained.

    2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

    3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.

    4. They want to increase the value of their investment.

    Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

    Here is the Ad Marketing Makeover:
    ================================

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