Actual for You - How to Make a Fortune from Unique 'Resistance-free' Advertising

But, you may well ask… how can I make a profit giving my products and services away without charging for them?

Which is the exact reason why you need to understand the ‘LVC Formula’ which stands for the Lifetime Value of a Client!

Here’s how it works. Let’s imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many years to come.

For instance, let’s imagine your average client returns for a beauty treatment 8 times a year… and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you’ll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I’m not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!)

Here’s how it works. Let’s imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many years to come.

For instance, let’s imagine your average client returns for a beauty treatment 8 times a year… and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you’ll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I’m not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!)

Productivity: The Greatest TV Story Ever Told
The gains we get from increased productivity come to us in two main ways: higher wages, or less expensive products. Let's take a look at one product that costs less and delivers more value because of higher productivity:When I grew up in the 1950s, everyone in the neighborhood took notice when a new televisall, most clients will continue to buy off you for many years to come.

For instance, let’s imagine your average client returns for a beauty treatment 8 times a year… and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you’ll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I’m not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!)

So How Big of A Piece of the Pie Do You Want?
Part 1 of Having a Successful BusinessIn this series, it’s important to show that successful people aren’t better than you; they just made better decisions. This section will see if you’re ready to go out build a better future.Have a little fun at work tomorrow with some of your co-workers. Go up tr of years)

Now if you have a calculator handy, you’ll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let's imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I’m not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!)

Time Management Strategies for Modern Life Syndrome
Pay attention…focus…concentrate…prioritize…Easy to say but hard to do when so much is vying for your attention. What makes it so hard to master these basic concepts?Have you ever stopped to consider how much is fighting for your attention? Just picture for a moment:<a free manicure valued at $30.00 (I’m not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!)

So effectively the $7 investment could have just made you $512 in profit.

And how easy is it to give away a free manicure?

Or for other industries…

·A free car service
·A free dancing lesson
·A free consultation
·A free ice cream
·A free report of some sort

The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce.

Why does it work so well?

Using the word 'Free' in your advertising STOPS inertia. You see, people are happy with their current hairdresser… or their mechanic.

But when they get an opportunity to trial a product or service for FREE – there’s something irresistible and risk free about it, isn’t there?

A word of warning though. Make sure you offer the best possible service… otherwise people will not come back, and you’ll get a bad name very quickly.

And of course, where possible, make sure you collect a database… and measure your results.

What could you offer for FREE? Write down a few ideas now… and start implementing this st

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