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Actual for You - Advertising Vs. PR in Your Small Business Marketing Strategy
As small business owners, we all have at least two things in common when it comes to our companies: Keeping other people’s hands off our personal assets and paying the lowest possible taxes (this usually means having profits taxed on our individual tax returns.) That’s what the S-corporation is all about. While the limited liability company (LLC) is quickly taking its place, S-corporation benefits still do outweigh LLC benefits for many companies. But how do you know it’s right for you? Let’s take a look.What is an S-Corp Exactly?An S-corporation is basically a regular corporation (or C corpo
-You can repeat your messages over and over again. Effective small business ma
A business card is the ideal way of introducing your business to the locals in your area. It is a small card that is not very expensive to print and can be distributed in the area in the same way that a flyer would be distributed.It is small and easy to put into a pocket or purse and more likely to reach the recipients home than a large pamphlet or flyer would. These cards make very effective advertisements for your business and can be printed by yourself or by professional printers, depending on your budget.The cards can be distributed systematically through the area where your business is
Small Business Advertising Strengths:
-The biggest advantage with small business advertising is your complete control over the message. You get to focus on whatever you want, write the text, and choose the visuals. You ensure that your marketing message is delivered.
-You control placement. You choose the exact timing and media in which your advertising is placed. This is a huge advantage because naturally you are going to choose to place your ads where your target market is most likely to see them.
-You can repeat your messages over and over again. Effective small business mar
What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the physical sciences to create or understand an ad.And you should never, ever, under any circumstances, kill an ad because it is not literal enough. On the contrary, if you find your ads are too literal, you should destroy them all and start fresh.Are Volkswagens flawed pieces of junk? No, but an ad with the headline “Lemon” gets your attention, doesn’t it? It makes you want to read the story, which goes on to explain ho
Small Business Advertising Strengths:
-The biggest advantage with small business advertising is your complete control over the message. You get to focus on whatever you want, write the text, and choose the visuals. You ensure that your marketing message is delivered.
-You control placement. You choose the exact timing and media in which your advertising is placed. This is a huge advantage because naturally you are going to choose to place your ads where your target market is most likely to see them.
-You can repeat your messages over and over again. Effective small business ma
I always wonder if the 'experts' who appear on the morning shows (The Today Show; Good Morning America; CBS Morning Show) have any idea that they frequently sound stupid to perhaps half the people who are listening to them.Consider the other morning, for example. According to one 'expert,' dentists all over the country are extremely worried because people are drinking so much bottled water, and, therefore, are not getting enough fluoride from drinking tap water."It is easy to drink fluoridated tap water," the expert said. "Everyone can just turn on their tap and drink fluoridat
-The biggest advantage with small business advertising is your complete control over the message. You get to focus on whatever you want, write the text, and choose the visuals. You ensure that your marketing message is delivered.
-You control placement. You choose the exact timing and media in which your advertising is placed. This is a huge advantage because naturally you are going to choose to place your ads where your target market is most likely to see them.
-You can repeat your messages over and over again. Effective small business ma
For decades, gondola shelving has provided storeowners of all types with durable, affordable and versatile display options. Gondola systems have the ability to fit into almost any retail scenario regardless of merchandise or customer demographic and are available in a myriad of materials, finishes, sizes etc. As a result, selecting the right gondola system has the potential to be pretty overwhelming. Over the course of the next two articles, we will be highlighting the fundamentals of putting together a gondola system that maximizes the potential of your store, fits into your budget, and keeps your custo
-You control placement. You choose the exact timing and media in which your advertising is placed. This is a huge advantage because naturally you are going to choose to place your ads where your target market is most likely to see them.
-You can repeat your messages over and over again. Effective small business ma
Last Summer the Federal Trade Commission put forth a report for the Franchise Industry; 432 pages of study. This report asks Franchise Industry participants to comment on only certain aspects of franchising which were addressed between 1995 to 1999. It is good to see that the FTC is finally doing something after 10-years of sitting on their rear ends with a stick up their butts, however one has to ask what about the issues between 1999 and 2005. Thus this exercise is completely flawed if it’s goal is to bring the franchise rule up to date with consideration to the newest technologies of today in 2005. The p
-You can repeat your messages over and over again. Effective small business marketing incorporates a high degree of repetition and consistency. Advertising can and should be run on regular schedules.
-With advertising, you (and your budget) control your marketing saturation. You can run the same ad across different publications serving the same market, run matching Internet advertising, put an ad on the radio, do cable TV, do outdoor advertising, etc. Ideally you need to be reaching your target market at least 4 different ways for them to respond.
Advertising Weaknesses
-Advertising generally costs money. Most small businesses don't have a huge budget for marketing. Sometimes being creative can help defray costs. Sometimes you can trade for advertising space. You may be able to do co-op advertising.
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