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Actual for You - Don't Baffle Me - Talk to Me
Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won’t get tossed out with the rest of the junk mail.2. It builds a genuine bond with the recipient.3. It’s personal, a 1:1 “marketing touch,” and customized.4. It costs less than 40 cents.<
"Thank you for calling me in. What we provide is an ASP email solution that has easy-to-use WYSIWYG tools which, in addition to providing you outstanding content management, tracks click-throughs, white list status,
Working in an office can be a disorganized mess or a breeze depending upon the type of filing system you are using. There is a wide range of high quality lateral filing systems available online, along with many other office storage options including vertical files, office desks and chairs and storage cabinets. You should make sure furniture pieces are always shipped full
But what if I told you that people spend nearly as much time on the web as they do in front of the television?
Did you know that TV commands almost 40% of all ad spending, while the web gets only 3%? How about newspapers? Businesses spend almost as much on newspaper ads as television, but guess what? Consumers spend less than 10% of their time reading newspapers.
Clearly, if you judge just by the numbers, the web is underfunded. Why?
I have a theory: to most business decision-makers, the people who sell the web channel are geeks. They talk in web jargon and acronyms. For example, if I was a business owner (which I am) and had an inkling that email marketing might be successful for my business (which I do) and called an Internet marketing consultant to meet with me, here's what I might hear:
"Thank you for calling me in. What we provide is an ASP email solution that has easy-to-use WYSIWYG tools which, in addition to providing you outstanding content management, tracks click-throughs, white list status, a
Imagine you are about to embark on a trip of a lifetime. You’ve received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant’s signature dishes look delectable. You’re sold.You go to the hotel. The room is musty and a tad dirty. The food is barely passable. Service is brusque and spotty at best. When you complain t
Did you know that TV commands almost 40% of all ad spending, while the web gets only 3%? How about newspapers? Businesses spend almost as much on newspaper ads as television, but guess what? Consumers spend less than 10% of their time reading newspapers.
Clearly, if you judge just by the numbers, the web is underfunded. Why?
I have a theory: to most business decision-makers, the people who sell the web channel are geeks. They talk in web jargon and acronyms. For example, if I was a business owner (which I am) and had an inkling that email marketing might be successful for my business (which I do) and called an Internet marketing consultant to meet with me, here's what I might hear:
"Thank you for calling me in. What we provide is an ASP email solution that has easy-to-use WYSIWYG tools which, in addition to providing you outstanding content management, tracks click-throughs, white list status,
1. Interview Articles - You could compile an ebook or report of interviews you've given to experts from your particular industry.2. Coupon eBook - You could compile an ebook full of coupons from other products you sell or from other businesses you've made coupon deals with.3. Online Gallery - You could compile a free online gallery of pictures, graphs,
Clearly, if you judge just by the numbers, the web is underfunded. Why?
I have a theory: to most business decision-makers, the people who sell the web channel are geeks. They talk in web jargon and acronyms. For example, if I was a business owner (which I am) and had an inkling that email marketing might be successful for my business (which I do) and called an Internet marketing consultant to meet with me, here's what I might hear:
"Thank you for calling me in. What we provide is an ASP email solution that has easy-to-use WYSIWYG tools which, in addition to providing you outstanding content management, tracks click-throughs, white list status,
We all know that a specially tailored suit is made just for you and fits you perfectly. The only problem is that it is more expensive. In selling, particularly rapport selling, where we always put our customer first, tailoring your product benefits to them just has to happen. And we don’t charge more for this…it’s all part of the service.Anyone who has been inv
"Thank you for calling me in. What we provide is an ASP email solution that has easy-to-use WYSIWYG tools which, in addition to providing you outstanding content management, tracks click-throughs, white list status,
As a senior in high school, he paid cash for a BMW with money made by selling newspapers. In 1983, as a college freshman, he sold custom-made PCs and parts out of his dorm room…hiding them behind his roommate’s shower curtain whenever Mom and Dad visited. A year later, with just $1,000 in start-up capital, he dropped out of school to focus fully on his expanding business
"Thank you for calling me in. What we provide is an ASP email solution that has easy-to-use WYSIWYG tools which, in addition to providing you outstanding content management, tracks click-throughs, white list status, and user conversions in real-time."
As a business decision-maker, I think: What did that geek just say to me?
Or let's take search marketing: "Sir, I'd like to talk to you about how we can dynamically measure your keyword PPC programs within the Google AdWords or Overture network to, again, track real-time user conversions using state-of-the-art web analytics systems, which, by the way, are an ASP model so your IT guys don't have to get involved. Isn't that great!?!?!"
Yeah. Not so great, pal, because YOU'RE NOT TALKING TO ME!
And we wonder why web marketing might be underfunded? The fledgling field is so proud of itself for its snazzy lingo and sizzling software that it's forgotten that this is just marketing -- only possibly a whole lot better in many ways than traditional marketing.
To get decision-makers fired up about investing in the Internet marketing channel, strip out the jargon and the acronyms and get down to business. If you do so, then you've finally got wha
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