Doesn't this type of marketing remind you of a IPO.com frenzied "drunken sailor school of budgeting" - meaning, spend like a drunken sailor hitting his/her first port of call in years, with no thought other than "brand awareness" coming to mind? Got the picture yet? Want the cliff notes to the rest of my article? Three words repeated from my header - "target customers online."

Some do and don'ts, with the do's first:

1. Think digital marketing - use keywords your customers may punch in to a search engine to find your site throughout your overall online and offline marketing processes. This forces you to stay focused on your customer niche and ensures context relevancy for your web site. The latter is becoming critical to garner high rankings on Alta Vista, Google and Inktomi.

2. Advertise cost-effectively online where your customers go - this doesn't have to be top tier web sites (more expensive typically); but can be second or third tier community sites. Use online media buying to save money; look at One Media Place, formerly Ad Auction for some unsold inventory and bid with the best of them for a deal! http://www.onemediaplace.com

3. Feature opt-in e-mail as a centerpiece of your marketing campaign - now is the time to negotiate a 90-120 day media plan with some of the market leaders. Yes Mail (one of our favorites) is offering a discount of 10-30%. And, use HTML rich media, your ad copy will look much better, in turn driving a better click-through results; but only if you are a B2C
   Free Clip Art
   Creating artful presentations, crafting interesting articles, and making readable documents could be made more visually exciting if clip art is used. In fact, many people are using clip art to decorate boring write ups and projects, make their own cards, and even make a point more interesting. Most people who use clip art at present use free clip art.What is free clip art?Free clip art are copied or cut images that are made available for any person or organization to use. People who are interested in using these clip art images need not provide
   budgeting" - meaning, spend like a drunken sailor hitting his/her first port of call in years, with no thought other than "brand awareness" coming to mind? Got the picture yet? Want the cliff notes to the rest of my article? Three words repeated from my header - "target customers online."

   Some do and don'ts, with the do's first:

   1. Think digital marketing - use keywords your customers may punch in to a search engine to find your site throughout your overall online and offline marketing processes. This forces you to stay focused on your customer niche and ensures context relevancy for your web site. The latter is becoming critical to garner high rankings on Alta Vista, Google and Inktomi.

   2. Advertise cost-effectively online where your customers go - this doesn't have to be top tier web sites (more expensive typically); but can be second or third tier community sites. Use online media buying to save money; look at One Media Place, formerly Ad Auction for some unsold inventory and bid with the best of them for a deal! http://www.onemediaplace.com

   3. Feature opt-in e-mail as a centerpiece of your marketing campaign - now is the time to negotiate a 90-120 day media plan with some of the market leaders. Yes Mail (one of our favorites) is offering a discount of 10-30%. And, use HTML rich media, your ad copy will look much better, in turn driving a better click-through results; but only if you are a B2C
      Practical Marketing - Get More Results from Sensible, Effective Marketing
      1) Know your budget. You don't want a surprise when you get to a vendor and find out all your work is going to cost much more than you have. Set a budget and then work with vendors so you develop the best possible product within that limit.2) Know your audience. Knowing how your audience thinks will help keep your message on track. The more you can learn about your ideal prospect, the more focused you can be in targeting their needs with your message, and thereby, improve the response.3) Know your delivery system. Now that you know your budget a
      ng - use keywords your customers may punch in to a search engine to find your site throughout your overall online and offline marketing processes. This forces you to stay focused on your customer niche and ensures context relevancy for your web site. The latter is becoming critical to garner high rankings on Alta Vista, Google and Inktomi.

   4. Advertise cost-effectively online where your customers go - this doesn't have to be top tier web sites (more expensive typically); but can be second or third tier community sites. Use online media buying to save money; look at One Media Place, formerly Ad Auction for some unsold inventory and bid with the best of them for a deal! http://www.onemediaplace.com

   5. Feature opt-in e-mail as a centerpiece of your marketing campaign - now is the time to negotiate a 90-120 day media plan with some of the market leaders. Yes Mail (one of our favorites) is offering a discount of 10-30%. And, use HTML rich media, your ad copy will look much better, in turn driving a better click-through results; but only if you are a B2C
      Internet Marketing Requires Persistence
      Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:When possible,
      online where your customers go - this doesn't have to be top tier web sites (more expensive typically); but can be second or third tier community sites. Use online media buying to save money; look at One Media Place, formerly Ad Auction for some unsold inventory and bid with the best of them for a deal! http://www.onemediaplace.com

   6. Feature opt-in e-mail as a centerpiece of your marketing campaign - now is the time to negotiate a 90-120 day media plan with some of the market leaders. Yes Mail (one of our favorites) is offering a discount of 10-30%. And, use HTML rich media, your ad copy will look much better, in turn driving a better click-through results; but only if you are a B2C
      For Nonprofit and Commercial Communications Professionals: How To Give Birth To a PR Campaign
      One of the most exciting parts of PR is the launch of a new campaign, product or service. You're creating something that wouldn't exist without your effort. Like parenting, it's exhilarating, sometimes painful, and very rewarding. Here are some tips that I've found most important when creating a campaign:1. Think inside-out. Before introducing your new baby to the world, make sure the organization's internal "family" has received a birth announcement. (Can you imagine how Grandma would feel if she read about her grandchild's birth in the newspaper befo
      lace.com

   7. Feature opt-in e-mail as a centerpiece of your marketing campaign - now is the time to negotiate a 90-120 day media plan with some of the market leaders. Yes Mail (one of our favorites) is offering a discount of 10-30%. And, use HTML rich media, your ad copy will look much better, in turn driving a better click-through results; but only if you are a B2C if B2B then don't use HTML, just plain text.

   8. Immerse your business with the online community - post to Newsgroups announcing a special online contest, promotion or giveaway that builds over a finite period of time. Get those geeks talking in the virtual world - remember the truism of good PR, any PR is better than no PR.

   9. Ask your existing customers where they would recommend your advertising to reach them online. Everybody likes to have their opinions valued - so reach out and ask for their input, you'll be pleasantly surprised.

   10. Think and act like a guerrilla marketing type - incorporate "guerrilla marketing" techniques to drive your business in unique ways. Go to the source, the guy who coined the term and many of the processes, Jay Conrad Levinson. http://www.gmarketing.com

   Ready for some don'ts?

   1. Don't use TV, Radio or Billboards unless you have lots of money to spend (read millions typically). Yes, they work to develop brands, but be aware of the disconnect factor when you are trying to reach online customers. When was the last time you jumped up from the TV set to write down a URL you saw splashed across a screen or stopped your car driving down your local boulevard when you saw a billboard that caught your attention? Not very often!

   2. Don't pay top dollar for banner advertising - negotiate a good deal for yourself and don't believe the sales rep when the