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    How Do You Know It's Time To Fire A Client?
    As a business owner, you're no longer sitting in your too-small cubicle waiting to be called to HR for yet another downsizing in yet another company. No more being told when you can take lunch, make a personal call or, heavens forbid, go to the bathroom.Owning your own business comes with lots of perks. One of them that is frequently overlooked however is that you now have the ability to fire a client.Stop and think about that for a moment. As a business owner, you don’t need to take on every client that comes along and can *fire a client* if you want or need to. Isn't that liberating?"I need all the clients I can get. Why would I ever want to fire one?" you ask.In order to make your b
    maller purchase before they make a larger purchase.

    For this reason, I have multiple free information products as well as a very cost effective e-book for only $8.95. As you will see when you visit my site and products page, I have several choices I offer.

    As with a brick and mortar business, it is easier to sell to existing customers rather than selling to a stranger. This definitely proved to be true with the products I introduced. I have thousands of people in my database. I treat my database like gold because it is. I keep in touch with people in my database.

    This is an area that I often see people lose substantial amounts of revenue. They fail to constantly mine their database or keep their name fresh in people’s minds. As a result they are not able to fully realize the profits that come with a well groomed database and name recognition.

    As with any type of business, my continued success with this stream of revenues will be determined by whether or not I keep in touch with people, how I market my products a

    Web Advertising
    Web AdvertisingI was chatting with a group of web marketers in a seminar recently when one of the participants asked, ''why are public bodies not allowing advertisements on their web sites as a way of raising money?" To which I replied; "advertising on a website is a legitimate means of obtaining extra funding but the greatest fear in the industry is that by so doing they will compromise their neutrality, moreover such advertisement will add little value to the services rendered."My comment drew all sorts of responses, most notably the view that, by accepting some adverts and not others, the public will assume that those companies advertising have been officially endorsed. Other voices said that public b
    If you’ve been utilizing the Internet for any length of time it’s likely you have been bombarded with junk mail claiming you can make money “while you sleep.” Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?

    The answer is an absolute YES! However, don’t assume my answer in any way implies that it is a get rich quick while you sleep proposition.

    I know it is possible to make money via the Internet while one sleeps as I have been doing it for a little over a month. Actually, I have been utilizing the Internet to market my business and events for several years with a great deal of success, but it is only in the last month that I began aggressively selling products via my website.

    Over the last few weeks, between e-products and my latest book, 101 Ways to Get Your Foot in the Door, I have sold a substantial amount of product. Within an hour of launching my products I was making money. From day one, each morning when I turn on my computer I am greeted with sales.

    What I most like about doing this is the profit margin. With my e-products the profit is close to 100%. With my books there are shipping and handling costs and yet, the profit is still very nice.

    To the casual observer this may seem fantastic. Truth be told, it is. And yet, I didn’t simply put products on my website and the sales miraculously happened.

    As is true for anyone who successfully sells on the Internet, I have worked on the backend of launching my products for quite some time. Before I made my products available for sale from my website I had to make sure my systems were in place.

    The process began with a great deal of research into how to successfully launch products on the web. I read virtually everything I could get my hands on by folks who are making money on the web. I listened in on teleconferences, went to seminars, bought other people’s products, and spent countless hours becoming very familiar with how the process works.

    It is important to state I didn’t necessarily believe claims from someone just because they said they were making money. Plenty of people are claiming to make massive amounts of money on the Internet when in fact, they aren’t. However, there are others who are making incredible revenues from web-based product sales.

    Before I would accept what someone was saying, I checked them out. I talked to other people either through email or via the phone to find out what they knew about some of the more “well known” experts. I had the opportunity to talk real-time to some of the experts as a result of taking the initiative to contact them with valid inquiries about their products and businesses.

    With each conversation, book, seminar, e-book and teleconference I added to my own arsenal of information. Over a period of about a year and a half, I had acquired quite a storehouse of knowledge.

    Knowledge alone wouldn’t lend itself to being successful in this new branch of my business. As with other products and services I have made available at various times to my market, I had to make sure that the products I would be introducing would sell. It’s all very nice to have something you think is great, but will there be people who will actually pay for what you are selling?

    I also had to make sure most of the kinks would be worked out prior to launching the products. This took a considerable amount of time meeting with my webmaster. Together we worked on the vision and how everything would link together.

    Many people are very skeptical about informational products being sold on the Internet.

    They have every right to be as there is a lot of garbage out there. There are people claiming to be experts when in fact, they aren’t.

    I also know we live in a “try before you buy” world. People have to feel comfortable with the purchases they make. Communication is key. Before, during and after.

    Offering something at no cost prior to asking for a sale is an incredible way to build trust. It is also important to offer multiple choices in products and prices. Some people are more comfortable making a smaller purchase before they make a larger purchase.

    For this reason, I have multiple free information products as well as a very cost effective e-book for only $8.95. As you will see when you visit my site and products page, I have several choices I offer.

    As with a brick and mortar business, it is easier to sell to existing customers rather than selling to a stranger. This definitely proved to be true with the products I introduced. I have thousands of people in my database. I treat my database like gold because it is. I keep in touch with people in my database.

    This is an area that I often see people lose substantial amounts of revenue. They fail to constantly mine their database or keep their name fresh in people’s minds. As a result they are not able to fully realize the profits that come with a well groomed database and name recognition.

    As with any type of business, my continued success with this stream of revenues will be determined by whether or not I keep in touch with people, how I market my products an

    The Benefits of Free Advertising
    Do you have something that you want to sell? How about an opportunity that you want to share with the rest of the world? If so, there are many ways that you can get your point across. But before you can persuade people to buy from you or join what you are offering, you need to consider how you are going to advertise. There are quite a few methods for doing this, and all of them offer benefits as well as drawbacks. One of the first things that you will want to consider is what free advertising has to offer. As you can imagine, there are quite a few benefits that will be offered to you if you decide to rely on free advertising.First off, the major benefit of free advertising is pretty easy to understand. With fre
    eeted with sales.

    What I most like about doing this is the profit margin. With my e-products the profit is close to 100%. With my books there are shipping and handling costs and yet, the profit is still very nice.

    To the casual observer this may seem fantastic. Truth be told, it is. And yet, I didn’t simply put products on my website and the sales miraculously happened.

    As is true for anyone who successfully sells on the Internet, I have worked on the backend of launching my products for quite some time. Before I made my products available for sale from my website I had to make sure my systems were in place.

    The process began with a great deal of research into how to successfully launch products on the web. I read virtually everything I could get my hands on by folks who are making money on the web. I listened in on teleconferences, went to seminars, bought other people’s products, and spent countless hours becoming very familiar with how the process works.

    It is important to state I didn’t necessarily believe claims from someone just because they said they were making money. Plenty of people are claiming to make massive amounts of money on the Internet when in fact, they aren’t. However, there are others who are making incredible revenues from web-based product sales.

    Before I would accept what someone was saying, I checked them out. I talked to other people either through email or via the phone to find out what they knew about some of the more “well known” experts. I had the opportunity to talk real-time to some of the experts as a result of taking the initiative to contact them with valid inquiries about their products and businesses.

    With each conversation, book, seminar, e-book and teleconference I added to my own arsenal of information. Over a period of about a year and a half, I had acquired quite a storehouse of knowledge.

    Knowledge alone wouldn’t lend itself to being successful in this new branch of my business. As with other products and services I have made available at various times to my market, I had to make sure that the products I would be introducing would sell. It’s all very nice to have something you think is great, but will there be people who will actually pay for what you are selling?

    I also had to make sure most of the kinks would be worked out prior to launching the products. This took a considerable amount of time meeting with my webmaster. Together we worked on the vision and how everything would link together.

    Many people are very skeptical about informational products being sold on the Internet.

    They have every right to be as there is a lot of garbage out there. There are people claiming to be experts when in fact, they aren’t.

    I also know we live in a “try before you buy” world. People have to feel comfortable with the purchases they make. Communication is key. Before, during and after.

    Offering something at no cost prior to asking for a sale is an incredible way to build trust. It is also important to offer multiple choices in products and prices. Some people are more comfortable making a smaller purchase before they make a larger purchase.

    For this reason, I have multiple free information products as well as a very cost effective e-book for only $8.95. As you will see when you visit my site and products page, I have several choices I offer.

    As with a brick and mortar business, it is easier to sell to existing customers rather than selling to a stranger. This definitely proved to be true with the products I introduced. I have thousands of people in my database. I treat my database like gold because it is. I keep in touch with people in my database.

    This is an area that I often see people lose substantial amounts of revenue. They fail to constantly mine their database or keep their name fresh in people’s minds. As a result they are not able to fully realize the profits that come with a well groomed database and name recognition.

    As with any type of business, my continued success with this stream of revenues will be determined by whether or not I keep in touch with people, how I market my products a

    Translating Networking into Increased Business Dollars, Growth, Profits and Success
    How would you assess your effectiveness as a small business owner or executive in these critical areas of business development? I am a pro-active networker I maximize every networking opportunity by asking: Who do you know who...? I present myself in a way that is clear, succinct and generative I enjoy promoting and creating visibility for myself and my business I have a structure that is effective in organizing and promoting follow-ups I model a professional look that represents who I am and what I do I am satisfied with the bottom line outcomes of my networking effortsIf improving your skills in any of these
    ieve claims from someone just because they said they were making money. Plenty of people are claiming to make massive amounts of money on the Internet when in fact, they aren’t. However, there are others who are making incredible revenues from web-based product sales.

    Before I would accept what someone was saying, I checked them out. I talked to other people either through email or via the phone to find out what they knew about some of the more “well known” experts. I had the opportunity to talk real-time to some of the experts as a result of taking the initiative to contact them with valid inquiries about their products and businesses.

    With each conversation, book, seminar, e-book and teleconference I added to my own arsenal of information. Over a period of about a year and a half, I had acquired quite a storehouse of knowledge.

    Knowledge alone wouldn’t lend itself to being successful in this new branch of my business. As with other products and services I have made available at various times to my market, I had to make sure that the products I would be introducing would sell. It’s all very nice to have something you think is great, but will there be people who will actually pay for what you are selling?

    I also had to make sure most of the kinks would be worked out prior to launching the products. This took a considerable amount of time meeting with my webmaster. Together we worked on the vision and how everything would link together.

    Many people are very skeptical about informational products being sold on the Internet.

    They have every right to be as there is a lot of garbage out there. There are people claiming to be experts when in fact, they aren’t.

    I also know we live in a “try before you buy” world. People have to feel comfortable with the purchases they make. Communication is key. Before, during and after.

    Offering something at no cost prior to asking for a sale is an incredible way to build trust. It is also important to offer multiple choices in products and prices. Some people are more comfortable making a smaller purchase before they make a larger purchase.

    For this reason, I have multiple free information products as well as a very cost effective e-book for only $8.95. As you will see when you visit my site and products page, I have several choices I offer.

    As with a brick and mortar business, it is easier to sell to existing customers rather than selling to a stranger. This definitely proved to be true with the products I introduced. I have thousands of people in my database. I treat my database like gold because it is. I keep in touch with people in my database.

    This is an area that I often see people lose substantial amounts of revenue. They fail to constantly mine their database or keep their name fresh in people’s minds. As a result they are not able to fully realize the profits that come with a well groomed database and name recognition.

    As with any type of business, my continued success with this stream of revenues will be determined by whether or not I keep in touch with people, how I market my products a

    Starting a Small Business: Balancing Risk and Reward
    In a perfect world, starting a small business would be risk free, but just as with everything else; the degree of risk determines the value of the reward.According to the National Commission on Entrepreneurship, at any given time, 6% to 9% of the United States adult population is involved in planning for a new business. Most of these aspiring entrepreneurs, they say, will start a “Lifestyle Business” – primarily providing employment to themselves and their families. The balance will find themselves in “Entrepreneurial Firms” – those growth companies that, according to the NCE, created two-thirds of net new U.S. jobs in the 1990s.Both are fraught with risk – and potential reward. Ask a small business v
    ake sure that the products I would be introducing would sell. It’s all very nice to have something you think is great, but will there be people who will actually pay for what you are selling?

    I also had to make sure most of the kinks would be worked out prior to launching the products. This took a considerable amount of time meeting with my webmaster. Together we worked on the vision and how everything would link together.

    Many people are very skeptical about informational products being sold on the Internet.

    They have every right to be as there is a lot of garbage out there. There are people claiming to be experts when in fact, they aren’t.

    I also know we live in a “try before you buy” world. People have to feel comfortable with the purchases they make. Communication is key. Before, during and after.

    Offering something at no cost prior to asking for a sale is an incredible way to build trust. It is also important to offer multiple choices in products and prices. Some people are more comfortable making a smaller purchase before they make a larger purchase.

    For this reason, I have multiple free information products as well as a very cost effective e-book for only $8.95. As you will see when you visit my site and products page, I have several choices I offer.

    As with a brick and mortar business, it is easier to sell to existing customers rather than selling to a stranger. This definitely proved to be true with the products I introduced. I have thousands of people in my database. I treat my database like gold because it is. I keep in touch with people in my database.

    This is an area that I often see people lose substantial amounts of revenue. They fail to constantly mine their database or keep their name fresh in people’s minds. As a result they are not able to fully realize the profits that come with a well groomed database and name recognition.

    As with any type of business, my continued success with this stream of revenues will be determined by whether or not I keep in touch with people, how I market my products a

    Advertising and Visualizing Your Stance on Customer Service and Care
    Is your company better than the competition? Do you provide lower prices to the customer? Does your company have much better customer service than that of your competitors? Do you and your employees really care about the customer and want them to know this? Your advertising needs to alert your customer in a way, which they can easily understand that you are better than your competition.You must advertise in a way, which visualizes your stance on customer service and customer care. When I say a way, which visualizes, I mean that words alone are not enough. After all almost all company advertising no matter where you go says that they have the best customer service and they care about their customers. This
    maller purchase before they make a larger purchase.

    For this reason, I have multiple free information products as well as a very cost effective e-book for only $8.95. As you will see when you visit my site and products page, I have several choices I offer.

    As with a brick and mortar business, it is easier to sell to existing customers rather than selling to a stranger. This definitely proved to be true with the products I introduced. I have thousands of people in my database. I treat my database like gold because it is. I keep in touch with people in my database.

    This is an area that I often see people lose substantial amounts of revenue. They fail to constantly mine their database or keep their name fresh in people’s minds. As a result they are not able to fully realize the profits that come with a well groomed database and name recognition.

    As with any type of business, my continued success with this stream of revenues will be determined by whether or not I keep in touch with people, how I market my products and how valuable my information is.

    Yes, you can make money “while you sleep.” And yes, it can be very profitable. However, your level of success will be directly proportionate to your level of commitment and professionalism in this avenue of your business as with any avenue of your business.

    Copyright © 2004 by Kathleen Gage

    Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

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