p>Great Advertising is Nothing Less Than “Salesmanship in Print”!

Think of it as a sales presentation that’s geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Most successful campaigns are in fact a series of graduated commitmen

Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar with you. When they need what we’re selling, they’ll know who to call".

And off they go, to promote their company with image advertising that shouts to the world how great they are.

They hope, and they prey that some how, some way, the message about their brand will stick in people’s minds. Never knowing if it does, or if it doesn’t. Or whether their marketing dollars are paying them back in increased sales.

Some even think a cool web site, or sexy flash demo is enough to get their phones to start ringing.

This all too common approach is a huge waste of time, and money. Never let an advertising rep tell you any different.

Sales and Marketing are far more alike than most people realize. The sole purpose of marketing, and advertising is to make sales. Full Stop.

If you don't know how many sales dollars your online advertising is really bringing in, stop advertising.

Advertising must do much more than just get your name out there. It must educate, qualify, convince, & persuade.

Great Advertising is Nothing Less Than “Salesmanship in Print”!

Think of it as a sales presentation that’s geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Most successful campaigns are in fact a series of graduated commitment

to promote their company with image advertising that shouts to the world how great they are.

They hope, and they prey that some how, some way, the message about their brand will stick in people’s minds. Never knowing if it does, or if it doesn’t. Or whether their marketing dollars are paying them back in increased sales.

Some even think a cool web site, or sexy flash demo is enough to get their phones to start ringing.

This all too common approach is a huge waste of time, and money. Never let an advertising rep tell you any different.

Sales and Marketing are far more alike than most people realize. The sole purpose of marketing, and advertising is to make sales. Full Stop.

If you don't know how many sales dollars your online advertising is really bringing in, stop advertising.

Advertising must do much more than just get your name out there. It must educate, qualify, convince, & persuade.

Great Advertising is Nothing Less Than “Salesmanship in Print”!

Think of it as a sales presentation that’s geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Most successful campaigns are in fact a series of graduated commitmen

creased sales.

Some even think a cool web site, or sexy flash demo is enough to get their phones to start ringing.

This all too common approach is a huge waste of time, and money. Never let an advertising rep tell you any different.

Sales and Marketing are far more alike than most people realize. The sole purpose of marketing, and advertising is to make sales. Full Stop.

If you don't know how many sales dollars your online advertising is really bringing in, stop advertising.

Advertising must do much more than just get your name out there. It must educate, qualify, convince, & persuade.

Great Advertising is Nothing Less Than “Salesmanship in Print”!

Think of it as a sales presentation that’s geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Most successful campaigns are in fact a series of graduated commitmen

e. The sole purpose of marketing, and advertising is to make sales. Full Stop.

If you don't know how many sales dollars your online advertising is really bringing in, stop advertising.

Advertising must do much more than just get your name out there. It must educate, qualify, convince, & persuade.

Great Advertising is Nothing Less Than “Salesmanship in Print”!

Think of it as a sales presentation that’s geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Most successful campaigns are in fact a series of graduated commitmen

p>Great Advertising is Nothing Less Than “Salesmanship in Print”!

Think of it as a sales presentation that’s geared toward accomplishing a carefully defined objective, whether that objective is the actual sale, or a step toward it.

Most successful campaigns are in fact a series of graduated commitments, leading up to a transaction. It might start with something as simple as an exchange of information. For example, the prospects name & address, in exchange for some information about solving a problem. That's always a winning formula.

When a prospect takes this step, they are actually qualifying themselves, persuading themselves, and giving you permission to follow up with them, all at the same time. And without any investment in personal selling.

After all, why should you waste your valuable time talking to a prospect that isn't already highly qualified, and predisposed to buying from you?

The key to profitable sales, marketing, and advertising lies in the response. Yet 90% of businesses fail to ask for, and track incremental response in their advertising. The only thing they track are sales, and then wonder why their results are so abysmal.

Why Is Incremental Response So Important?

Because it tells you what you're getting, so you can change what you're giving, until you get what you want.

The majority of people need to be exposed to your value proposition more than once before opening their wallets anyway. Why not play an active role in the process, and track the response you get to each success