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  • Actual for You - Avoid a Summer Sales Slump

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    1 wondering where all the customers are.

    My business is no different.

    I've just learned to e

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    Did you ever see the movie "Terminator 3" by Arnold Schwarzenegger? Remember when the machines took over the controls and began to terminate society as we know it?

    This is exactly how it feels every Summer for many business owners.

    As if your computer somehow sneaks in during the middle of the night and takes over by putting a "Closed for the Summer" sign on your business.

    You wake up on July 1 wondering where all the customers are.

    My business is no different.

    I've just learned to ex

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    About 75% of the 22 million small businesses in the U.S. are owned and managed by a single individual. The typical business reflects the solo owner’s values, tastes and personality. Most importantly, the business and its owner are inseparable in the eyes of customers and prospects.You can turn personal involvement into marketplace advantage by creating a strong, distinct Personal Brand identity.What is a Personal Brand?Personal branding represents a
    r the controls and began to terminate society as we know it?

    This is exactly how it feels every Summer for many business owners.

    As if your computer somehow sneaks in during the middle of the night and takes over by putting a "Closed for the Summer" sign on your business.

    You wake up on July 1 wondering where all the customers are.

    My business is no different.

    I've just learned to e

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    mmer for many business owners.

    As if your computer somehow sneaks in during the middle of the night and takes over by putting a "Closed for the Summer" sign on your business.

    You wake up on July 1 wondering where all the customers are.

    My business is no different.

    I've just learned to e

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    Last month I went out and bought a shiny, brand new car. The car’s nice, but I wanted to share my experience with the sales rep I worked with, and the dealership that ultimately took care of me by not really taking care of me. And it wasn’t so much that I was at the dealership for 4 hours, they had no snacks to eat or that I was shuttled between two competing sales reps, it was the way I was treated after the purchase.Once the paperwork was signed, the sales rep wa
    ht and takes over by putting a "Closed for the Summer" sign on your business.

    You wake up on July 1 wondering where all the customers are.

    My business is no different.

    I've just learned to e

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    Promoting offline is a method that many overlook or completely forget about when it comes to advertising their online business. For many people, reading an advertisement in the newspaper, magazine, on a billboard or even in the mail is still a more trusted and safer way to respond to an advert. So this article is going to cover a few of the many ways that you can promote your online business using offline tactics. Some are free, some may require a little money and some thought
    1 wondering where all the customers are.

    My business is no different.

    I've just learned to expect it every year and I do something about it before I can be sabotaged.

    So, when the beginning of June comes around, I start ramping up for the Summer months to keep business steady and even on the increase.

    And, here's what I do:

    1) Find something in your industry that's timely and write an article about it. I'm doing just that with this article as an example. The fact that sales slump f

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