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Actual for You - How To Cheaply and Powerfully Reposition Yourself On the Web
I bet if you have been on the internet very long you have seen a few programs that market themselves with a matrix system. In the 2X2 matrix, the recruit would sponsor two and those two would sponsor two, filling the 2X2 matrix with six people.There are questions by many whether this is legal or not. That is almost like asking if concrete is legal. It really depends on how it is used. The matrix system itself is not illegal, unless it is used to perpetuate a fraud or a transaction or exchange of money without any substantial product or consideration for the money spent.The 2X2 is limited in its width, but is still based on a pyramid with three levels. Level one has 1 person, level two has 2 people and level three has 4 people for a total of 6. A pyramid is not illegal in itself unless it is a pyramid scheme designed to separate people from their money and not deliver any goods or services in exchange.If a company or individual is selling a product and uses a matrix system as
Step #3. Publicize Your New Expert Status
There are four dirt-cheap vehicles (outside your basic website) you can use for establishing your position online as an expert information provider.
The Blog
If you don't yet have a blog, you're missing out on a great low-cost publishing vehicle that will get your info out there on the Web RIGHT NOW.
This blog should be an informational blog, where you teach and pass on info about your niche. Not a "chatty" blog where you pour out your feelings and talk about your personal life all the time.
If you want to have one of those chatty ki
What exactly is a Turnkey Website?Recently many opportunities have arisen which involve turnkey websites. A turnkey website is a fully developed and researched automated website, that is complete ready to go as soon as you purchase it.It's not necessary to hire a huge team of web developers to setup your website. Or to hire market analysers to ensure there is a market for your website. Everything has already been completed and personalised by the designer of the turnkey websites during the setup of your site.Turnkey Websites are built around pre-existing, proven opportunities. Opportunities such as dropshipping, ebay trading assistants, clickbank, adsense, amongst others. These are business that people are continually making money online.These websites make it easy to make money online. They are a massive shortcut into the world of internet marketing.Turnkey Websites normally come complete with your own choice of domain name and a hosting account. All you need t
It's just too easy to sit on the same old tired, sour marketing with crossed fingers, hoping for better numbers in the future. The whole idea of rolling out a new campaign or overhauling your web copy can be pretty daunting.
But if your numbers aren't what you'd like (and how many of us are really satisfied with our numbers?), then you need to get off the hope wagon and and put a new plan into action.
In the lines that follow, I'd like to present a concrete, low-cost, three-step plan for renewing your marketing through repositioning.
Step #1. Get Out of the Commodity Business and Into the Information Business
One of the things that happens to many businesses, both online and offline, is "commoditization." When your business becomes commoditized, you become just another face in a sea of similar products or services.
If this is happening to you, you need to change businesses.
Even if you don't feel "commoditized", switching gears and putting your Web business into information mode can only bring good things.
The first step is to make the "psychological leap" from being a product or service provider to being an information provider.
Which means you're going to become an educator.
You're going to start teaching people about your niche in a MUCH BIGGER WAY than you have been in the past...
And you're going to compete on whole new turf from here on out. Instead of competing with every other Joe or Jane selling their dieting ebook or doing horoscope readings, you're going to be competing with those providing solid information about weight loss or astrological services.
A much more pleasing scenario.
Sure, you can still have your root product or service. But that will no longer be the central focus of your business.
Being in the information business offers you a flexibility that simply being in the product or service business doesn't. You'll widen your horizons and branch out into totally new sub-areas of your present niche.
Step #2. Build A New Knowledge Base
In order to educate others, you need to know what you're talking about.
Even if you already have a huge amount of knowledge, you'll find that once you start to write and teach there will be plenty more to learn.
In the teaching business there's an old saying:
"The easiest way to learn about something is to teach it."
The very act of passing on information to others will stimulate your research. You'll gain knowledge and develop fresh approaches to new areas, and even to old areas you may have thought you knew everything about already.
Consider this. If you are reading about something only because you think you "might" need the information one day, how motivated will you be to really get down and study?
Better to just enjoy a novel.
But if you're reading something because it's contributing to an article or report or book or other info vehicle you're in the process of writing -- one that enhances your image as an expert -- then you'll be much more motivated to read and study.
As you read and study, use the power of your imagination to see yourself in a new light. As a soon-to-be respected writer and teacher. As a distinguished information publisher. As an expert consultant and coach.
Step #3. Publicize Your New Expert Status
There are four dirt-cheap vehicles (outside your basic website) you can use for establishing your position online as an expert information provider.
The Blog
If you don't yet have a blog, you're missing out on a great low-cost publishing vehicle that will get your info out there on the Web RIGHT NOW.
This blog should be an informational blog, where you teach and pass on info about your niche. Not a "chatty" blog where you pour out your feelings and talk about your personal life all the time.
If you want to have one of those chatty ki
After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.To emphasize the fear based factor, the website was illustrated with pictures of spider bite 'victims' that had huge holes in their skin from where the small spider bite supposedly turned into a flesh eating monster.One photograph caption went way over the top by stating that the victim of a horrific spider bite on the leg resulted in the victim having their leg amputated.The business owners then went on to state that if the victim would have bought their product, this never would have happened. And if you purchase their product it will not happen to you.This business chose to base their marketing on deceit and lies to sell their product. Even worse, they valued profit more than people.They chose t
One of the things that happens to many businesses, both online and offline, is "commoditization." When your business becomes commoditized, you become just another face in a sea of similar products or services.
If this is happening to you, you need to change businesses.
Even if you don't feel "commoditized", switching gears and putting your Web business into information mode can only bring good things.
The first step is to make the "psychological leap" from being a product or service provider to being an information provider.
Which means you're going to become an educator.
You're going to start teaching people about your niche in a MUCH BIGGER WAY than you have been in the past...
And you're going to compete on whole new turf from here on out. Instead of competing with every other Joe or Jane selling their dieting ebook or doing horoscope readings, you're going to be competing with those providing solid information about weight loss or astrological services.
A much more pleasing scenario.
Sure, you can still have your root product or service. But that will no longer be the central focus of your business.
Being in the information business offers you a flexibility that simply being in the product or service business doesn't. You'll widen your horizons and branch out into totally new sub-areas of your present niche.
Step #2. Build A New Knowledge Base
In order to educate others, you need to know what you're talking about.
Even if you already have a huge amount of knowledge, you'll find that once you start to write and teach there will be plenty more to learn.
In the teaching business there's an old saying:
"The easiest way to learn about something is to teach it."
The very act of passing on information to others will stimulate your research. You'll gain knowledge and develop fresh approaches to new areas, and even to old areas you may have thought you knew everything about already.
Consider this. If you are reading about something only because you think you "might" need the information one day, how motivated will you be to really get down and study?
Better to just enjoy a novel.
But if you're reading something because it's contributing to an article or report or book or other info vehicle you're in the process of writing -- one that enhances your image as an expert -- then you'll be much more motivated to read and study.
As you read and study, use the power of your imagination to see yourself in a new light. As a soon-to-be respected writer and teacher. As a distinguished information publisher. As an expert consultant and coach.
Step #3. Publicize Your New Expert Status
There are four dirt-cheap vehicles (outside your basic website) you can use for establishing your position online as an expert information provider.
The Blog
If you don't yet have a blog, you're missing out on a great low-cost publishing vehicle that will get your info out there on the Web RIGHT NOW.
This blog should be an informational blog, where you teach and pass on info about your niche. Not a "chatty" blog where you pour out your feelings and talk about your personal life all the time.
If you want to have one of those chatty ki
If you own a franchise and have company vehicles, be sure you have a flag on it. First let’s discuss the American flag. Franchising is the epitome of the free enterprise system. It’s what makes America great. The entire United States government is a franchise system. The federal government grants powers to states to govern exclusive territories. They have the power to tax. They give royalties to the federal government in the form of tax revenue. Each state consists of counties. Again, counties are assigned geographical territories and have certain rights and powers. Each county has cities with charters and taxing authority (limited). Think of it this way: Franchisor = Federal Government; Master Franchisee = States; Regional Directors & Area Reps = Counties; Individual Franchisees = Cities; Customer = The PeopleSo you see, franchising is the American way. It’s what makes up America. Although, over the years, men with egos and power have perverted the system, it is still a good
A much more pleasing scenario.
Sure, you can still have your root product or service. But that will no longer be the central focus of your business.
Being in the information business offers you a flexibility that simply being in the product or service business doesn't. You'll widen your horizons and branch out into totally new sub-areas of your present niche.
Step #2. Build A New Knowledge Base
In order to educate others, you need to know what you're talking about.
Even if you already have a huge amount of knowledge, you'll find that once you start to write and teach there will be plenty more to learn.
In the teaching business there's an old saying:
"The easiest way to learn about something is to teach it."
The very act of passing on information to others will stimulate your research. You'll gain knowledge and develop fresh approaches to new areas, and even to old areas you may have thought you knew everything about already.
Consider this. If you are reading about something only because you think you "might" need the information one day, how motivated will you be to really get down and study?
Better to just enjoy a novel.
But if you're reading something because it's contributing to an article or report or book or other info vehicle you're in the process of writing -- one that enhances your image as an expert -- then you'll be much more motivated to read and study.
As you read and study, use the power of your imagination to see yourself in a new light. As a soon-to-be respected writer and teacher. As a distinguished information publisher. As an expert consultant and coach.
Step #3. Publicize Your New Expert Status
There are four dirt-cheap vehicles (outside your basic website) you can use for establishing your position online as an expert information provider.
The Blog
If you don't yet have a blog, you're missing out on a great low-cost publishing vehicle that will get your info out there on the Web RIGHT NOW.
This blog should be an informational blog, where you teach and pass on info about your niche. Not a "chatty" blog where you pour out your feelings and talk about your personal life all the time.
If you want to have one of those chatty ki
I've got some ideas here that'll give you an unfair advantage in your list building efforts.So...let's go1) Use this EXACT e-mail subject line/first sentence/last sentence PATTERN with at least thirty percent of your messages."[Gladys], that free lead page generator software I promised eight days ago is arriving in two days."Here's what's I've done...I have used a subscribers'/customers' name AND the word FREE in the subject lineThe last sentence of the e-mail goes like this...[Gladys], please TELL A FRIEND about this product. Thanks!This simple two sentence strategy creates interest, comfort and trust. That's what you want your readers to feel.2) Create and e-mail four or more parts tips series. A tip a week works. Good topics might be SMART MARKETING WITH SMALL CHANGE or HOW I BUILT MY FIRST WEBSITE AFTER FIVE TRIES or LOSING FOR GOOD FORTY TWO POUNDS I HAVE BEEN CARRYING AROUND SINCE I WAS NINETEEN.The major steps in tips
In the teaching business there's an old saying:
"The easiest way to learn about something is to teach it."
The very act of passing on information to others will stimulate your research. You'll gain knowledge and develop fresh approaches to new areas, and even to old areas you may have thought you knew everything about already.
Consider this. If you are reading about something only because you think you "might" need the information one day, how motivated will you be to really get down and study?
Better to just enjoy a novel.
But if you're reading something because it's contributing to an article or report or book or other info vehicle you're in the process of writing -- one that enhances your image as an expert -- then you'll be much more motivated to read and study.
As you read and study, use the power of your imagination to see yourself in a new light. As a soon-to-be respected writer and teacher. As a distinguished information publisher. As an expert consultant and coach.
Step #3. Publicize Your New Expert Status
There are four dirt-cheap vehicles (outside your basic website) you can use for establishing your position online as an expert information provider.
The Blog
If you don't yet have a blog, you're missing out on a great low-cost publishing vehicle that will get your info out there on the Web RIGHT NOW.
This blog should be an informational blog, where you teach and pass on info about your niche. Not a "chatty" blog where you pour out your feelings and talk about your personal life all the time.
If you want to have one of those chatty ki
You are preparing to open your business — you know what you are going to sell, your premises or website are being setup, and you have your wholesaler all set to go. But is your wholesaler really ready? What do you know about them? How did you choose the company with whom you are going to do business? These are, after all, the people who control your ability to offer a specific product in a timely manner. They are a very basic element of your success or failure.A wholesaler is a company or trading entity that buys large quantities of specific products at a discount from manufacturers and then sells each product in smaller lots to vendors, also known as retailers, who will then resell the product in even smaller lots to the general public. If you have a business focused on selling products to the public, you are a retailer, and you will get your products from wholesalers.There are a few essentials to look for when considering suppliers, including reliability and punctuality, company h
Step #3. Publicize Your New Expert Status
There are four dirt-cheap vehicles (outside your basic website) you can use for establishing your position online as an expert information provider.
The Blog
If you don't yet have a blog, you're missing out on a great low-cost publishing vehicle that will get your info out there on the Web RIGHT NOW.
This blog should be an informational blog, where you teach and pass on info about your niche. Not a "chatty" blog where you pour out your feelings and talk about your personal life all the time.
If you want to have one of those chatty kinds of blogs, then by all means have one. But make it separate from your marketing blog.
Of course you CAN still talk about your personal life in your marketing blog, and you should sometimes! But don't make your life and troubles the focus.
And post a lot. At least three times a week.
You need to build content, after all. The search engines will find you fairly quickly if you have a lot of good content.
The Expert Article
Write an article a week, if possible. More if you have time! Submit it to the article directories and article lists right away.
Every time you put an article "out there", you'll see returns in the way of fresh traffic. Plus you'll build credibility. More and more people will become familiar with your name. And other publishers will start to post your articles on their websites, in their ezines, and on their blogs.
Write articles to inform, not to sell. Web-savvy readers don't give an ad disguised as an article much of a look anymore.
Keep your articles between 800 and 1400 words. Anything shorter is too little and anything longer will lose readers.
The White Paper or Specialized Report
Most of us know by now that we need to capture the contact info of people who don't buy from us on the first shot. The one-shot Big Cahuna sales letter can get you some sales, sure, but the real money is in the follow-up.
What do we offer people in exchange for their contact info? Well, we need a great freebie.
A great freebie is one that carries value AND positions you as an expert.
Somebody else's ebook that you have reseller rights to doesn't really fit the bill.
The most killer freebie I know of is what some marketers call an "info widget." This is an authentic lead-generation document, not some thinly disguised sales letter (although sales letters disguised as "free reports" can work too, especially offline).
The White Paper or Specialized Report is great for this, because it shows that you're not just a run-of-the-mill Web marketer, but a real, bonafide authority in your field. It carries mega-power for positioning.
The name "White Paper" is usually used by companies with a technical orientation. So if you're not in a technically-oriented market, you might be better served by the name "Specialized Report." Or you may be able to come up with another name that works well.
The Customer Newsletter
You don't necessarily need to publish an ezine "proper", but you do need to have a customer newsletter to keep in touch with past and current customers.
The real key to a successful customer newsletter is having fun with it. Go out of your way to come up with different, even goofy things to keep your customers informed of what's going on with your business.
And give them some solid info each issue. Offer them tips and advice. And occasional bonuses!
Don't let your newsletter in their inbox be a big surprise either. Keep in touch with them often enough that they aren't shocked to hear from you. Nothing worse than a customer that scratches his or her head wondering who the heck this newsletter is from.
More than anything, though, your customer newsletter contributes to your positioning as an expert. To your status as an authority w
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