to offer. It's about 1/5 the cost of getting new customers. This is the most important single effort that your company will make! It's called "locking the back door" before the cows get out! This also means that any additional increase in sales is just that, an increase, not replacing l1) Customer Base - Under the assumption that you are an existing business and have repeat business from the same customers:

A) you want to ensure that they stay loyal in each opportunity to buy from somebody;

B) you want to offer them additional products/services.

"A" is best done with mailings, e-mailings and telemarketing (or all) to this prized, expensively acquired select market. You need to show your continued "added value" over the competitors as well as your "special treatment" of the customer base. When somebody buys a business and pays extra for "goodwill", that is supposedly represented by loyalty due to that special treatment of customers. Make sure that you inform them that the same condition still exists. Telemarketing follow-up, if practical, to your customer base is a way to ensure loyalty and to sell "after-market" products/services.

Still, face-to-face remains the best method to sell anything! It's cheaper and more effective than letters or phone calls. If your business puts you at their place, develop additional products/services to offer. It's about 1/5 the cost of getting new customers. This is the most important single effort that your company will make! It's called "locking the back door" before the cows get out! This also means that any additional increase in sales is just that, an increase, not replacing lo

nt to offer them additional products/services.

"A" is best done with mailings, e-mailings and telemarketing (or all) to this prized, expensively acquired select market. You need to show your continued "added value" over the competitors as well as your "special treatment" of the customer base. When somebody buys a business and pays extra for "goodwill", that is supposedly represented by loyalty due to that special treatment of customers. Make sure that you inform them that the same condition still exists. Telemarketing follow-up, if practical, to your customer base is a way to ensure loyalty and to sell "after-market" products/services.

Still, face-to-face remains the best method to sell anything! It's cheaper and more effective than letters or phone calls. If your business puts you at their place, develop additional products/services to offer. It's about 1/5 the cost of getting new customers. This is the most important single effort that your company will make! It's called "locking the back door" before the cows get out! This also means that any additional increase in sales is just that, an increase, not replacing l

he customer base. When somebody buys a business and pays extra for "goodwill", that is supposedly represented by loyalty due to that special treatment of customers. Make sure that you inform them that the same condition still exists. Telemarketing follow-up, if practical, to your customer base is a way to ensure loyalty and to sell "after-market" products/services.

Still, face-to-face remains the best method to sell anything! It's cheaper and more effective than letters or phone calls. If your business puts you at their place, develop additional products/services to offer. It's about 1/5 the cost of getting new customers. This is the most important single effort that your company will make! It's called "locking the back door" before the cows get out! This also means that any additional increase in sales is just that, an increase, not replacing l

r base is a way to ensure loyalty and to sell "after-market" products/services.

Still, face-to-face remains the best method to sell anything! It's cheaper and more effective than letters or phone calls. If your business puts you at their place, develop additional products/services to offer. It's about 1/5 the cost of getting new customers. This is the most important single effort that your company will make! It's called "locking the back door" before the cows get out! This also means that any additional increase in sales is just that, an increase, not replacing l

to offer. It's about 1/5 the cost of getting new customers. This is the most important single effort that your company will make! It's called "locking the back door" before the cows get out! This also means that any additional increase in sales is just that, an increase, not replacing lost market share. If the customers come to your place, point-of-purchase displays or flyers for the taking are an inexpensive way to promote additional products/services. Again, if you are paying extra for retail space, maximize the income potential. Have you ever bought something on impulse, off a rack, while standing in line? Some of the most productive retail space is set aside for impulse buying, especially for a captive audience (those waiting to check out). I worked in a department store in my youth. I'd likely be restocking a table when the loudspeaker would announce, "attention, ladies - there is a 1/2 off sale in linens." I would have to dive out of the way to avoid the stampede.

2. Yellow Pages - For almost any business, I can give a rational argument for anything from no ad to 1/3 of a page ad. I know of service companies that are not in the yellow pages at all that grow at a rate of 20% per year. These companies mail and phone exclusively, and include good offerings face-to-face. Also, a full-page ad is very expensive. As long as you can get noticed, it's the message, and not the size. Make your yellow page a