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    A Teaching Certificate: You Ticket To A Career In Education
    Those wishing to begin a career in teaching, either in the US Public School System or abroad, need to qualify for a teaching certificate. Each US state will grant a teaching certificate to those who meet its specific requirements for certification; these certificates are classified according to the grades which the individual will be teaching.Teaching certificates are available early childhood, elementary, and middle grades teaching; and in secondary education. Teachers can also qualify to teach specific subjects, such as music or art, to all grades from kindergarten to high school. Certifications in special educations, technical education, and s
    f on a self-guided curriculum to help get your work known online.

    5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).

    6. Create and memorize your 30-second intro. Here’s mine as an example:

    I teach coaches,

    Defrag Your Day
    When your computer slows right down and a lot of clicking noise comes from the hard-drive, it's time for a defrag.Defragmentation is a maintenance process, which in MS Windows you can find under programs /accessories / tools. The program looks through your machine at all files and other bits of information in use, then it takes the pieces and moves them into organized collections where each item will be quicker and easier to find when next needed. Next time you start up your machine, it runs smoother, quieter, faster. Not only that, but disastrous hard-drive failure is much less likely.It makes sense to maintain your computer like this, so
    Want to build your fan base? Meaning, do you want to attract more clients or customers to you and your product or service? Then build a platform. A platform is media lingo for having a solid base from which to pitch your work. It’s about numbers, about how many people know what you do. It’s about building your following, that you can use to then build it even more.

    So, how do you build your platform? It’s not hard ~ here are some tips to help you do just that:

    1. Make sure your niche is narrow and solid. Research your target market until you can narrowly define who it is in that market that you are going to focus on. Make sure you get really clear on your “who” and your “what.” Be certain who your ideal client is and what problem you are solving for them. Then decide what you’ll call yourself and/or your service/product. Make it a brand. Give it a unique name that will catch others’ attention – even if you make something up.

    2. Decide on the best web address (URL) for your business. The easiest way to get search engines to like you is to have a URL that has your keywords in it. For example, www.stopyourdivorcenow.com or www.artellawordsandart.com.

    It’s ok to have a long URL, since most browsers will prompt the visitor to the site after just entering a few letters once they’ve visited it once. And a lot of people will bookmark the site as well. Besides, it’s easier to remember if your URL spells out what it is that you do.

    3. Know your market. Your target market is your best source of information for what they need from you to help them solve their problem. Ask your friends and family to become part of your R&D team and use a free survey instrument like Zoomerang (www.zoomerang.com) to gather relevant and very valuable feedback from them to help you better understand their needs and tailor your offerings to those needs. This is undoubtedly one of the fastest roads to building a successful fan base.

    4. Get educated about Internet marketing. You know you need a website, but there’s so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.

    5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).

    6. Create and memorize your 30-second intro. Here’s mine as an example:

    I teach coaches,

    Web 2.0 and Its Impact on Blogs - Will there be an Alternative Medium to Blogs?
    Creating, collaborating and communicating information is at the core of the internet revolution. The recent wave of new applications under the banner of Web 2.0 in essence, emphasise this core function of the internet. Information is generated with different sources and uses. These days social information has gained prominence as people are increasingly turning to the web to share and inform friends and relatives of their experiences,thoughts and ideas. The explosion of digital entertainment equipment and the simultaneous rise in our ability to capture, edit and create digital content has provided us powerful tools to express ourselves. Yet there lies a g
    that you are going to focus on. Make sure you get really clear on your “who” and your “what.” Be certain who your ideal client is and what problem you are solving for them. Then decide what you’ll call yourself and/or your service/product. Make it a brand. Give it a unique name that will catch others’ attention – even if you make something up.

    2. Decide on the best web address (URL) for your business. The easiest way to get search engines to like you is to have a URL that has your keywords in it. For example, www.stopyourdivorcenow.com or www.artellawordsandart.com.

    It’s ok to have a long URL, since most browsers will prompt the visitor to the site after just entering a few letters once they’ve visited it once. And a lot of people will bookmark the site as well. Besides, it’s easier to remember if your URL spells out what it is that you do.

    3. Know your market. Your target market is your best source of information for what they need from you to help them solve their problem. Ask your friends and family to become part of your R&D team and use a free survey instrument like Zoomerang (www.zoomerang.com) to gather relevant and very valuable feedback from them to help you better understand their needs and tailor your offerings to those needs. This is undoubtedly one of the fastest roads to building a successful fan base.

    4. Get educated about Internet marketing. You know you need a website, but there’s so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.

    5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).

    6. Create and memorize your 30-second intro. Here’s mine as an example:

    I teach coaches,

    Hunting the Executive Head Hunter
    5 tips to win over an executive head hunter or management recruiterMany job seekers find themselves overwhelmed with dread at the prospect of hunting down a new career position on their own. That's why many people hope to hang their hats on the connections of executive head hunters to do their hunting for them in their ongoing (never-ending?) quest for the ultimate trophy career.In order to convince a reliable executive head hunter, a job seeker has to plan his attack. A well connected executive recruiter will not take on just any person in a suit. You have to build a solid foundation well in advance of making contact.Just like ani
    ong URL, since most browsers will prompt the visitor to the site after just entering a few letters once they’ve visited it once. And a lot of people will bookmark the site as well. Besides, it’s easier to remember if your URL spells out what it is that you do.

    3. Know your market. Your target market is your best source of information for what they need from you to help them solve their problem. Ask your friends and family to become part of your R&D team and use a free survey instrument like Zoomerang (www.zoomerang.com) to gather relevant and very valuable feedback from them to help you better understand their needs and tailor your offerings to those needs. This is undoubtedly one of the fastest roads to building a successful fan base.

    4. Get educated about Internet marketing. You know you need a website, but there’s so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.

    5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).

    6. Create and memorize your 30-second intro. Here’s mine as an example:

    I teach coaches,

    Online Promotion: 10 Ways To Use Focus Groups To Ignite Your Profits
    A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.Below are online promotion secrets to use focus groups for marketing intelligence.1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, faster, heavier, etc.3. They can give you ideas for new products or services to develop and sell. For example, a new gift wrapping service for your products.4. T
    r understand their needs and tailor your offerings to those needs. This is undoubtedly one of the fastest roads to building a successful fan base.

    4. Get educated about Internet marketing. You know you need a website, but there’s so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.

    5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).

    6. Create and memorize your 30-second intro. Here’s mine as an example:

    I teach coaches,

    Catalog Management: In-house or Out-sourced?
    Many organizations face the dilemma of whether to manage their inventory Catalog in-house or to out-source the function to an external provider. Should you tackle the challenges involved in creating or honing your in-house Catalog team to handle the job? Or should you step back and manage the relationship with an external expert who provides those services, tailored to your needs? The decision is not such an obvious one; there are several issues to be considered.Managing data integrity is a full time job, if it’s done right. Many organizations make the mistake of incorporating catalog responsibilities with other duties, so that the resource is
    f on a self-guided curriculum to help get your work known online.

    5. Smile! Have a professional headshot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a “nice” picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality headshot (that goes for all your marketing materials).

    6. Create and memorize your 30-second intro. Here’s mine as an example:

    I teach coaches, consultants, online entrepreneurs and solo professionals to market their business to 6-figures in less than 12 months.

    Notice how it expresses what I do, how I do it, and for whom I do it. I don’t say, “I’m a business coach.” If I did, people would respond with, “Oh, that’s nice.” Not exactly the reaction I want. I want to pique their interest. “Oh, really? Tell me more.”

    Feel free to use mine as a template for creating your own.

    7. Write, write, write. Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google “article submissions for (your niche)” to create your own list of submission sites.

    8. Create a press kit. This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper will fit inside) perhaps with your logo on outside, and cuts to hold a business card. You’ll also need an 10 x 13 envelope to mail it in, unless you are emailing your kit – in which case, I’d highly recommend encrypted PDFs to send. You should include at least one business card, any press releases you’ve sent, a short bio, a photo of you printed on good quality stock with your name and phone number either on the back or printed in the margin, copies of any published articles you've written, as well as any unpublished articles you've written the media can use, published articles written about you, published articles supporting your work, brochures, fliers and other marketing materials, fact sheets, including a backgrounder on your business, key points, topics you're an expert on, etc, testimonials and success stories, and samples of your work - guides, workbooks, product catalogues, etc. And don’t forget to include a short personalized cover letter.

    Building your platform takes consistent effort. Getting your message out there often enough, increasing the number of people who know about you and your offerings, and constantly adding value for your “fans” will position you as an expert, which will help you immensely when you want to publish your book, be interviewed by the media, or to command higher quality clients/customers.

    Copyright 2005 Alicia Forest

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