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Actual for You - How Not To Find An Internet Marketing Company
My email is overflowing with seminar information about programs at upcoming trade shows. I'm like every one else whose time is at a premium. How can I maximize my time when I am at the show? How can I stay informed with the latest innovations?Almost every trade event now has a conference track that runs concurrently. These are usually well publicized in advance so have time to register and in most instances are able get a discount for early registration. In some cases the conference is in advance of the actual show so it doesn't detract from time in front of the
Another big issue with this email is the inaccurate information it contains. First of all, Google has been focused on great content for a long time now, and so have the other search engines. This isn’t anything new as Joe suggests. There are so may poser SEOs out there that just don’t get it, and it can be pretty frustrating sometimes trying
What is an independent educational consultant? “Independent educational consultants are skilled professionals who provide counseling to help student and family choose a college, university or other program that is a good personal match: one that will foster this particular student's academic and social growth. Educational consultants can provide a student and family with individual attention, first hand knowledge of hundreds of educational opportunities, and the time to explore all of the options. An independent counselor works one-on-one with students and parents to develop a th
While I normally don’t read the spam I get, I had some free time this evening at my hotel while attending the WebmasterWorld Pubcon Expo in Las Vegas. One email in particular stood out from the rest and really got me thinking about the extremely negative effects of hiring the wrong company to market your website.
Here’s how the email goes (actual names have been changed so I don’t get sued):
Subject: Google Jagger Update
Hello,
How did your rankings fare in the latest update? It’s looking like Google is heading more and more towards content. The days of tricks and hacks are over. Your website should be concentrating on 3 things to ensure long term Search Engine Rankings.
1. Site structure: This is optimization, your site, the way it is structured should be easy for search engines to read, determine what you are and find keywords.
2. Links: Continue to build links, try to avoid one-way, non-reciprocal back links if possible.
3. Content: Google is favoring sites that are large in content, and the content has to be very relevant to your industry. They are starting to lean towards ontology. If your site is about parachutes, then Google will also look for words like, plane, jump, sky, jump safety, jump companies, hangliding, para-sailing, skydiving, etc.
We specialize in these 3 strategies, give us a call if you would like to talk about the strategy of your website.
Joe Blow
Lamer Marketing
Direct: (XXX) XXX-XXXX
joe@lamer-marketing.com
www.lamer-marketing.com
I have several problems with this email, the first and most important of which is the fact that it’s spam. If Joe really knew how to market a website as he claims, he wouldn’t have to send out spam to find new clients. Clients would find his site themselves via search engines, banner ads, text links, PPC, or other ethical forms of getting traffic.
Another big issue with this email is the inaccurate information it contains. First of all, Google has been focused on great content for a long time now, and so have the other search engines. This isn’t anything new as Joe suggests. There are so may poser SEOs out there that just don’t get it, and it can be pretty frustrating sometimes trying t
No matter the size of a retail operation, space is always a critical issue, but for small retailers, space may become a huge problem preventing them from growth or display of adequate inventory. Simply buying new property or remodeling your floor plan is not the only way to make more room in your retail store. Slatwall displays are a cheaper, inventive solution to the long time problem of space.Slatwalls are described as flat wall fixtures with grooves that allow holders, hooks, and shelves to be fitted into those grooves and provide a wall display space for a variety of
Here’s how the email goes (actual names have been changed so I don’t get sued):
Subject: Google Jagger Update
Hello,
How did your rankings fare in the latest update? It’s looking like Google is heading more and more towards content. The days of tricks and hacks are over. Your website should be concentrating on 3 things to ensure long term Search Engine Rankings.
1. Site structure: This is optimization, your site, the way it is structured should be easy for search engines to read, determine what you are and find keywords.
2. Links: Continue to build links, try to avoid one-way, non-reciprocal back links if possible.
3. Content: Google is favoring sites that are large in content, and the content has to be very relevant to your industry. They are starting to lean towards ontology. If your site is about parachutes, then Google will also look for words like, plane, jump, sky, jump safety, jump companies, hangliding, para-sailing, skydiving, etc.
We specialize in these 3 strategies, give us a call if you would like to talk about the strategy of your website.
Joe Blow
Lamer Marketing
Direct: (XXX) XXX-XXXX
joe@lamer-marketing.com
www.lamer-marketing.com
I have several problems with this email, the first and most important of which is the fact that it’s spam. If Joe really knew how to market a website as he claims, he wouldn’t have to send out spam to find new clients. Clients would find his site themselves via search engines, banner ads, text links, PPC, or other ethical forms of getting traffic.
Another big issue with this email is the inaccurate information it contains. First of all, Google has been focused on great content for a long time now, and so have the other search engines. This isn’t anything new as Joe suggests. There are so may poser SEOs out there that just don’t get it, and it can be pretty frustrating sometimes trying
Recently the Federal Trade Commission put forth a franchise report for possible rule making. In the report is offers possible law changes, which will screw over small business. Isn’t this so typical of the Washington DC bureaucracy with their fingers up everyone’s you know what? The Federal Trade Commission appears to want to revamp the franchise rule and effectively crush small business franchised outlets.The biggest issue now in American Commerce is how can small businesses compete with the larger Box Stores? Well, through economies of scale, small business co-ops and fr
1. Site structure: This is optimization, your site, the way it is structured should be easy for search engines to read, determine what you are and find keywords.
2. Links: Continue to build links, try to avoid one-way, non-reciprocal back links if possible.
3. Content: Google is favoring sites that are large in content, and the content has to be very relevant to your industry. They are starting to lean towards ontology. If your site is about parachutes, then Google will also look for words like, plane, jump, sky, jump safety, jump companies, hangliding, para-sailing, skydiving, etc.
We specialize in these 3 strategies, give us a call if you would like to talk about the strategy of your website.
Joe Blow
Lamer Marketing
Direct: (XXX) XXX-XXXX
joe@lamer-marketing.com
www.lamer-marketing.com
I have several problems with this email, the first and most important of which is the fact that it’s spam. If Joe really knew how to market a website as he claims, he wouldn’t have to send out spam to find new clients. Clients would find his site themselves via search engines, banner ads, text links, PPC, or other ethical forms of getting traffic.
Another big issue with this email is the inaccurate information it contains. First of all, Google has been focused on great content for a long time now, and so have the other search engines. This isn’t anything new as Joe suggests. There are so may poser SEOs out there that just don’t get it, and it can be pretty frustrating sometimes trying
People are living longer, mainly due to changes in lifestyles but also because of incredible advances in health care. One of the results is the need for more healthcare professionals, including nurses. One way the industry is changing is by offering career choices in the form of more educational opportunities and options.The Associate's Degree in Nursing has only recently become an option, though it's quickly gaining favor in the health care industry. While there are naturally some differences in the training for an associate's degree as opposed to a bachelor's degree, many
We specialize in these 3 strategies, give us a call if you would like to talk about the strategy of your website.
Joe Blow
Lamer Marketing
Direct: (XXX) XXX-XXXX
joe@lamer-marketing.com
www.lamer-marketing.com
I have several problems with this email, the first and most important of which is the fact that it’s spam. If Joe really knew how to market a website as he claims, he wouldn’t have to send out spam to find new clients. Clients would find his site themselves via search engines, banner ads, text links, PPC, or other ethical forms of getting traffic.
Another big issue with this email is the inaccurate information it contains. First of all, Google has been focused on great content for a long time now, and so have the other search engines. This isn’t anything new as Joe suggests. There are so may poser SEOs out there that just don’t get it, and it can be pretty frustrating sometimes trying
Those of us in advertising and marketing collectively have the power to move entire markets. And with all power comes responsibility. One area that needs our industry scrutiny is the overuse of direct mail and the resulting waste of precious natural resources.As I write my bills every two weeks, I fill two wastebaskets with unwanted solicitations, mostly from financial companies. Two factors are contributing to growth in the unwanted stuff in our mailboxes. The nationwide do-not-call list is growing by tens of thousands of households per month, and massive dollars are bei
Another big issue with this email is the inaccurate information it contains. First of all, Google has been focused on great content for a long time now, and so have the other search engines. This isn’t anything new as Joe suggests. There are so may poser SEOs out there that just don’t get it, and it can be pretty frustrating sometimes trying to find useful information in forums these days with all the noise.
Secondly, his “tip” about linking is grossly inaccurate. Joe Blow says to avoid one-way, non-reciprocal links? This is not true at all. A good mixture of reciprocal linking with authorities in your industry as well as relevant one-way inbound links appears more “natural” to the search engines. Your site should also link out to resource sites or other quality sites that your users may find useful, even if they don’t link back to you in return. It’s not about tricking the search engines. It’s also not about linking to any site that will link back to you. Your “link neighborhood” tells search engines a lot about your site and if you can’t tell what your site is about by simply reading the title of the pages that link to you, you’re doing something wrong.
After reading his email I checked out Joe Blow’s website, and it was just as I suspected. No backlinks, no content, a terrible internal linking structure, and keyword-stuffing throughout. Looks like Joe doesn’t practice what he preaches. How could anyone hire an internet marketing company that can’t even get their own site ranked well? Shouldn’t your own website be your best case study to prove your talents and earn the trust of potential clients?
If you receive spam or a telephone solicitation offering internet marketing services, delete it or hang up immediately. Legitimate internet marketing companies don’t have to resort to email spam or telemarketing to get business, they rely on the web. I cringe when I think about the companies that will respond to Joe’s offer and end up spending money without seeing results. It makes it much harder for knowledgable marketers to earn a client’s trust after they have been burned, and it gives the SEO industry as a whole a bad reputation that it doesn’t deserve.
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