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Actual for You - 10 Essential Tips to Ensure Your Press Release Drives Traffic to Your Website
Downsizing is never an easy decision. There is an inherent conflict between protecting the company’s interests and that of employees. This balancing act can be a real dilemma for an organization as it tries to insure its long-term survival, and its desire to protect the welfare of its employees.Handled improperly, a company downsizing can damage the public standing of both the organization and its management. People have long memories, and after a difficult time an organization needs the support of the remaining employee
- Be factual and provide the facts about your news. Avoid making fluffy and exaggerated statements. 'Too good to be true' statements in your news reduces your credibility. Avoid hype and jargon, provide the facts in plain and ordinary language. Additionally, avoid us
Why do you think you need a direct hire in order to make a living? It seems that 99% of ‘direct hire’ job seekers are looking for security above everything else. But the truth of the matter is that over the past 2-3 years the bulk of companies in America experienced a slowdown and were forced to layoff both contract employees as well as direct employees; but when things started coming back around in 2004, guess who those same companies hired back first….the contractors!Contract hire work is often times a different line i
What is a press release? A press release is a condensed article that is written in a journalistic style. It is not a sales document or an advertisement.
What is the purpose of a press release? Press releases provide the publicity and traffic any online business needs. A well-prepared press release focuses on what is newsworthy and exciting about your company or product. The main objective in writing an effective press release is to get it read and published. Consequently, the press release must be written in a crisp, clear and engaging style.
Now, let's look at the critical things to consider in order to write an effective press release that will help you get free publicity and drive traffic to your online business.
- Is your news 'news-worthy'? Do you have something news-worthy to write about your company or product? Your press release must be informative on the '5 Ws' of your organization, program, product or service - providing answers for the questions: who, what, where, when and why. Put yourself in your audience's shoes - will someone else find your story interesting?
- Have a strong and captivating introduction. The heading of the press release should capture the attention of the journalist and the media. The title of the press release should be short and snappy, and hopefully grab the attention of the journalist and audience, impressing them enough to make them read on.
- Target your audience. In order to be effective, your press release must target a specific audience. Provide the audience with the information that is intended for them and tell them why they should continue to read it. The more focused and targeted your press release is, the more effective it is.
- Be factual and provide the facts about your news. Avoid making fluffy and exaggerated statements. 'Too good to be true' statements in your news reduces your credibility. Avoid hype and jargon, provide the facts in plain and ordinary language. Additionally, avoid usi
Building a career as an artist takes hard work. Because the field attracts so many talented people, jobs in this field remain competitive. If you major in an art program at the university level, the focus is not on business, but in studio art, graphic design or humanities. So it’s wonderful that you learn about how to perfect your skills in art – you need these skills. And, if you want to work for someone else, this education may be all you need to succeed. But many artists and creative professionals wish to sell their work ind
Now, let's look at the critical things to consider in order to write an effective press release that will help you get free publicity and drive traffic to your online business.
- Is your news 'news-worthy'? Do you have something news-worthy to write about your company or product? Your press release must be informative on the '5 Ws' of your organization, program, product or service - providing answers for the questions: who, what, where, when and why. Put yourself in your audience's shoes - will someone else find your story interesting?
- Have a strong and captivating introduction. The heading of the press release should capture the attention of the journalist and the media. The title of the press release should be short and snappy, and hopefully grab the attention of the journalist and audience, impressing them enough to make them read on.
- Target your audience. In order to be effective, your press release must target a specific audience. Provide the audience with the information that is intended for them and tell them why they should continue to read it. The more focused and targeted your press release is, the more effective it is.
- Be factual and provide the facts about your news. Avoid making fluffy and exaggerated statements. 'Too good to be true' statements in your news reduces your credibility. Avoid hype and jargon, provide the facts in plain and ordinary language. Additionally, avoid us
Surfing the web is great! Loads of fun and all sorts of information only a key or quick hotlink away. The downfall is that it is way too easy to be distracted or lost. If you've found yourself wandering around websites that sound like they might have the information you're after, but inevitably don't or your search keywords bring in thousands of hits, then you need a few tips in how to shorten your path to knowledge.1. Define your search parametersFirstly, know what it is you're after and be aware
- Is your news 'news-worthy'? Do you have something news-worthy to write about your company or product? Your press release must be informative on the '5 Ws' of your organization, program, product or service - providing answers for the questions: who, what, where, when and why. Put yourself in your audience's shoes - will someone else find your story interesting?
- Have a strong and captivating introduction. The heading of the press release should capture the attention of the journalist and the media. The title of the press release should be short and snappy, and hopefully grab the attention of the journalist and audience, impressing them enough to make them read on.
- Target your audience. In order to be effective, your press release must target a specific audience. Provide the audience with the information that is intended for them and tell them why they should continue to read it. The more focused and targeted your press release is, the more effective it is.
- Be factual and provide the facts about your news. Avoid making fluffy and exaggerated statements. 'Too good to be true' statements in your news reduces your credibility. Avoid hype and jargon, provide the facts in plain and ordinary language. Additionally, avoid us
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it. There are audiences besides the media - like employees, customers and trade allies - to whom news releases may be sent. But the media is interested in things that are different from the norm. So, generally, bad news gets more play. Let's examine these six categories to help us better understand what the media wants.MONEY
- Target your audience. In order to be effective, your press release must target a specific audience. Provide the audience with the information that is intended for them and tell them why they should continue to read it. The more focused and targeted your press release is, the more effective it is.
- Be factual and provide the facts about your news. Avoid making fluffy and exaggerated statements. 'Too good to be true' statements in your news reduces your credibility. Avoid hype and jargon, provide the facts in plain and ordinary language. Additionally, avoid us
You've just decided to attend your first consumer trade show as an exhibitor. You have money in your marketing budget to spend on booth space, but the hardest decision is deciding which show will give you the most bang for your buck.Whether you pay as little as $700 or as much as $3000 for a 10x10 booth space, you're going to invest alot of money in something that may not offer you a sizable return on your investment.Here's some mistakes and muckups you can avoid so your first exhibiting experience doesn't become
- Be factual and provide the facts about your news. Avoid making fluffy and exaggerated statements. 'Too good to be true' statements in your news reduces your credibility. Avoid hype and jargon, provide the facts in plain and ordinary language. Additionally, avoid using the exclamation point (!) where it is not necessary. If you must use an exclamation point, use one. Avoid doing this!!!
- Be economic with your words . Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions. Keep your news release concise and make each word count.
- Provide some illustrations. It is important to use some real life examples about how your company or organization solved a problem. This helps increase the credibility of your news release. Provide examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected or what remarkable benefit did one get from using your product?
- Select an interesting angle. It is important to make your press release timely, and relate it to a news-worthy development or event. If possible, try to link your news to current events or social issues, to ensure that your release has a 'good news' element.
- Keep your release simple and short. Press releases are not meant to tell the whole story behind your news. They are meant to give the journalist an idea of what's happening in your business that readers need to know about.
- Provide your contact information. Provide full contact information with your press release, namely a contact name, address, web site address and e-mail address.
- Decide where and how to send your press release. Compile a list of the media in the geographic range you want to cover. Your choice will depend on the resources of the organization, time frame of the news item and the segment under which your press release falls.
Press releases have several advantages, namely, they are low cost, they in
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