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Actual for You - Secret Classified Ad Formula Sucks in Prospects Like a Tornado! -- Part 2
Have you ever seen an ad so compelling, that you soon found yourself glued to it? You just couldn't stop reading! Maybe you even took the plunge and bought the product advertised. Well, the good news is you can make your own ads much more “hypnothical” by simply adding some carefully chosen "powerful words" to your copywriting.There are some words that have been proven over time to increase responsiveness when used in advertising. The most powerful word you can ever use is "free". Most people can't resi
Financial analyst shows you how.
Ex Loan Officer shows you how.
Homes available with no bank qualifying, owner financing!
FOR THIS PRICE
This is an easy one. The price for any thing advertised in a classified ad should always be 0, zero, FREE! There is not the time nor space in a classified ad to justify any cost. Th
Testimonials are great for anyone in business looking to build trust and confidence with new customers!It is also a way to demonstrate your success at helping existing customers solve their problems. If your in business, you know that every day you have to self-promote your product or business to keep it growing. Testimonials are a great way to have previously satisfied customers promote your business or service for you! No one wants to hear you say how great you are, but people love to see and read testi
People are lazy. The less they have to do the better. Asking for a SASE(Self Addressed Stamped Envelope) in the Internet age will surely lose you a ton of prospects.
The next question is the cost. What will I have to pay for this fabulous benefit? They quickly compare the benefit to the cost. The so-called cost/benefit ratio. Simply put, is it worth it? Will I get my money's worth?
Finally, even if everything checks out, you may still lose prospects because they may want to "think about it" or ""come back to it" which of course they won't. They forget, the phone rings, they lose the paper, life intrudes, etc
Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!
THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YOU DO THIS, NOW!
THIS IS WHAT YOU'LL GET
You should couch the strongest benefit statement your product or service can support in an emotional manner.
What do I mean by emotional?
Something that produces a reaction in the reader's gut.
"How to become the top player at your Club!"
"Lost Egyptian Beauty Secrets Will Make You Beautiful!"
"How You Can Make Your Debts Disappear!"
"Stop Foreclosure Now!"
"How to Buy a Home, Even if You Cannot Get a Credit Card!"
"Lazy Man's Secrets to Becoming Rich!"
This last one was the headline for one of the most successful ads of all times!
Your next statement should address the feasibility question. Is it logical?
Pete Sampras will show you how.
Laser analysis of Queen Nefertiti's makeup jar reveals surprising secrets.
Financial analyst shows you how.
Ex Loan Officer shows you how.
Homes available with no bank qualifying, owner financing!
FOR THIS PRICE
This is an easy one. The price for any thing advertised in a classified ad should always be 0, zero, FREE! There is not the time nor space in a classified ad to justify any cost. Th
Two of our recent clients, one construction company with over $100 million in revenue and exceptional personnel, training, and controls in force, and another with under $2 million in revenue without any controls, had the same problem that so many of our clients face…lost profits from lack of controls of material deliveries in the field.Our larger client builds homes valued over $5 million and sells them at cost plus a profit percentage. The smaller client builds residential renovations and decks at a fixed price.
Finally, even if everything checks out, you may still lose prospects because they may want to "think about it" or ""come back to it" which of course they won't. They forget, the phone rings, they lose the paper, life intrudes, etc
Here is the Secret Formula for constructing Classified Ads that will pull the rivets out of a submarine!
THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YOU DO THIS, NOW!
THIS IS WHAT YOU'LL GET
You should couch the strongest benefit statement your product or service can support in an emotional manner.
What do I mean by emotional?
Something that produces a reaction in the reader's gut.
"How to become the top player at your Club!"
"Lost Egyptian Beauty Secrets Will Make You Beautiful!"
"How You Can Make Your Debts Disappear!"
"Stop Foreclosure Now!"
"How to Buy a Home, Even if You Cannot Get a Credit Card!"
"Lazy Man's Secrets to Becoming Rich!"
This last one was the headline for one of the most successful ads of all times!
Your next statement should address the feasibility question. Is it logical?
Pete Sampras will show you how.
Laser analysis of Queen Nefertiti's makeup jar reveals surprising secrets.
Financial analyst shows you how.
Ex Loan Officer shows you how.
Homes available with no bank qualifying, owner financing!
FOR THIS PRICE
This is an easy one. The price for any thing advertised in a classified ad should always be 0, zero, FREE! There is not the time nor space in a classified ad to justify any cost. Th
Unless companies adopt an holistic approach to security that focuses on building and fostering a culture of honesty and integrity, GAP’s will appear in their defenses and in their ability to perform their mission of selling their products and services. Once GAP’s are exposed, they can be exploited for the personal gain of the individual(s) exposing them. Once this occurs, the only question remaining will be; can you cope with the crisis being caused and to what extent is "damage control" required. Insurium has the soluti
THIS IS WHAT YOU'LL GET/FOR THIS PRICE/IF YOU DO THIS, NOW!
THIS IS WHAT YOU'LL GET
You should couch the strongest benefit statement your product or service can support in an emotional manner.
What do I mean by emotional?
Something that produces a reaction in the reader's gut.
"How to become the top player at your Club!"
"Lost Egyptian Beauty Secrets Will Make You Beautiful!"
"How You Can Make Your Debts Disappear!"
"Stop Foreclosure Now!"
"How to Buy a Home, Even if You Cannot Get a Credit Card!"
"Lazy Man's Secrets to Becoming Rich!"
This last one was the headline for one of the most successful ads of all times!
Your next statement should address the feasibility question. Is it logical?
Pete Sampras will show you how.
Laser analysis of Queen Nefertiti's makeup jar reveals surprising secrets.
Financial analyst shows you how.
Ex Loan Officer shows you how.
Homes available with no bank qualifying, owner financing!
FOR THIS PRICE
This is an easy one. The price for any thing advertised in a classified ad should always be 0, zero, FREE! There is not the time nor space in a classified ad to justify any cost. Th
Many companies and contractors in need of acquiring new or used construction equipment often don't have the financial resources needed to buy the construction equipment outright, unless it is a large corporation or some branch of the government. This is when the option of renting or leasing construction equipment comes into play. Deciding to rent or lease often depends on what the contractor or business manager feels most comfortable doing from a financial perspective after evaluating the many possibilities and deciding
"How You Can Make Your Debts Disappear!"
"Stop Foreclosure Now!"
"How to Buy a Home, Even if You Cannot Get a Credit Card!"
"Lazy Man's Secrets to Becoming Rich!"
This last one was the headline for one of the most successful ads of all times!
Your next statement should address the feasibility question. Is it logical?
Pete Sampras will show you how.
Laser analysis of Queen Nefertiti's makeup jar reveals surprising secrets.
Financial analyst shows you how.
Ex Loan Officer shows you how.
Homes available with no bank qualifying, owner financing!
FOR THIS PRICE
This is an easy one. The price for any thing advertised in a classified ad should always be 0, zero, FREE! There is not the time nor space in a classified ad to justify any cost. Th
Building a business with web 2.0 is not only cheap, it's profitable. How cheap? How about free? How profitable? Well, since web 2.0 is free, it's all profit.Social networking.In some social networks it is against the terms of service to market anything, while others are dedicated to business. This does not mean you can't rake in profits from those who don't allow marketing, it just means you have to be a little sneaky. If "black hat" tactics are not for you, then stick with the business social networks.<
Financial analyst shows you how.
Ex Loan Officer shows you how.
Homes available with no bank qualifying, owner financing!
FOR THIS PRICE
This is an easy one. The price for any thing advertised in a classified ad should always be 0, zero, FREE! There is not the time nor space in a classified ad to justify any cost. Therefore, you should only offer more information/free trial etc. on your product or service.
IF YOU DO THIS NOW!
Trust me on this one. You should make it easy to take the next step, which is to respond to the ad.
What does the person have to do and why should he do it now? Remember, people are lazy and tend to procrastinate. Make responding as easy as possible, no more than a click of your Autoresponder link or call to a toll free voice mail number, ideally.
To get them to respond immediately, set some type of limit on your offer. It must be believable. A time limit (believable if the benefit is big enough), Regularly $49, Free until May 31, 1998 for instance. Or Free to the next 100 respondents, or while supply lasts, etc.
YOU HAVE NOW PROMISED THE READER IMMEDIATE INFORMATION ON AN EMOTIONALLY STIMULATING SOLUTION TO A MAJOR PROBLEM, FOR FREE! "Good-God!" (As James Brown would say!")
All they have to do to get it is to send an email or pick up the phone. Of course, they must act immediately or the opportunity to benefit may be gone!
Produce several variations of the ad. Different headlines, body text, response stimulators etc. Test until you find the version that pulls the most responses. Then test various publications until you find the one that delivers the best results, then concentrate your advertising dollars on that one.
A professional autoresponder system will make it easy to test varying copy and media placement. Each response link to your ad can carry a discrete code, letting you trace the origin of each response, or lack thereof.
The old joke is that you know you are wasting 1/2 of your advertising budget, b
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