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Actual for You - Yellow Page Ad Design Blunders - The 8 Deadly Sins You MUST Avoid!
Get to know Address America Address America is the brain child of David Ashley. Its main products are decorative reflective address signs that make homes easy to find. For Ashley, these signs are extremely important for households that may need 911 emergency service and not have quick access to it because their home was difficult to locate. It also makes it easier for deliveries to reach their intended destinations.What an Address America affiliation offers As an affiliate, you will become Address America partner to providing easy to find decorative address signs. Being an affiliate allows you to access their service so you are constantly updated and informed. The company also offers training, support and coaching through phone calls and emails.An added bonus is that the products are fabricated. There is no need to produce or build anything. All an affiliate has to do is to assemble the product and deliver them to their customers. The main marketing material is also included for free, downloadable from the company website, ready to print and distribute.How the business was discovered David Ashley is the founder of Address America. He had worked in different industries, including restaurant, flying service, real estate and even high le
To create your headline, block out the entire world and imagine that YOU are the prospect facing the problem. What are your feelings? What's most important to you at this moment in need? Only when you're able to tap into your prospects' inner thoughts and feelings, will you be able to craft
Setting up an office requires a lot of commitment, energy and most of all, considerable cash. Even though you may wish to buy the best office equipment available, it may not be always possible. You may have to settle for used office equipment to fulfill your immediate requirements. Also, the amount of money that you save in buying used office equipment will be quite considerable. This money can be used to fulfill the more urgent requirements of your business and its needs.Used office equipment can be well purchased at second hand shops. These shops are able to procure these goods at very reasonable prices from the actual sellers. They then sell the products to buyers for a profit. Hence, if you buy the equipment directly from the seller, you may be able to save the money that the second hand shop is earning as profit. The only drawback buying from a direct buyer is that you will not have the option of replacing or returning the equipment in case of a defect or a breakdown, which may be a possibility. You may also be able to pick up used office equipment through actual and online auctions. Though bidding at auctions is not a foolproof method, it is worth a try. In case you are one who takes a cautious approach, buying from second hand shops remains the best option.T
1) Your Business Name Is Still Your Yellow Page Ad
Headline. Stop it Already!
After 100 years, you'd think Yellow Page advertisers
would've gotten it by now. But take a gander in your directory
and sure ‘nuff, the majority of advertisers STILL use their
business name as their Yellow Page ad headline. Look,
your prospect has a problem. The solution to their problem
is nowhere to be found in your name, your logo or even your
photo. Prospects really don't care about who you are! They
only want to know who can best solve their problem. Place
your name and logo near the bottom of your Yellow Page ad
design, along with your other contact information. That’s
where they belong, so place them there!
2) Hey, I've Got a Hole at the Top of My Yellow Page Ad
Design!
You've moved your business name down below,
EXCELLENT! In its place, you must now develop and insert
the most powerful headline you can muster. Run it at the
very top of your Yellow Page ad design. Run it BIG and run it
BOLD. If your headline is pretty good, your
prospect may want to continue reading. If it's REALLY good,
they won't have much choice. That's the mark of a truly great
headline. It promises a unique benefit that sets you apart
from all the rest in a meaningful way. It tells prospects... this
business cares about me, they understand my dilemma...
THIS is the company I should call!
To create your headline, block out the entire world and imagine that YOU are the prospect facing the problem. What are your feelings? What's most important to you at this moment in need? Only when you're able to tap into your prospects' inner thoughts and feelings, will you be able to craft
Most people today have the opportunity to work from home if they choose, however, like skydiving, working from home is not for everyone.One person’s pleasure is another person’s poison.If you do want to work from home, do you want online or offline, product or service, health related, information related, affiliate business? Etc,etc,etc. The list goes on and on. Find something that is of interest to you, this is very important, you must be passionate about your business, know your business inside and out, study and research about your products, services and opportunity, plus it’s good fun.We are taught to do well in life, but not too well, because to be really successful you need to take risks and you don't want to do that, do you?We are conditioned from an early age, do well at school, get a good job, marry, have children and not to rock the boat!All the successful people around have definitely rocked the boat at some stage, they have done things where people have said, ‘What are they doing, are they mad?’ These people are in the minority, they want more, they need challenges, so they take risks, sometimes they win and sometimes they loose, but whatever happens they just keep on going, trying new things, investing in what seems like hopeless o
1) Your Business Name Is Still Your Yellow Page Ad
Headline. Stop it Already!
After 100 years, you'd think Yellow Page advertisers
would've gotten it by now. But take a gander in your directory
and sure ‘nuff, the majority of advertisers STILL use their
business name as their Yellow Page ad headline. Look,
your prospect has a problem. The solution to their problem
is nowhere to be found in your name, your logo or even your
photo. Prospects really don't care about who you are! They
only want to know who can best solve their problem. Place
your name and logo near the bottom of your Yellow Page ad
design, along with your other contact information. That’s
where they belong, so place them there!
2) Hey, I've Got a Hole at the Top of My Yellow Page Ad
Design!
You've moved your business name down below,
EXCELLENT! In its place, you must now develop and insert
the most powerful headline you can muster. Run it at the
very top of your Yellow Page ad design. Run it BIG and run it
BOLD. If your headline is pretty good, your
prospect may want to continue reading. If it's REALLY good,
they won't have much choice. That's the mark of a truly great
headline. It promises a unique benefit that sets you apart
from all the rest in a meaningful way. It tells prospects... this
business cares about me, they understand my dilemma...
THIS is the company I should call!
To create your headline, block out the entire world and imagine that YOU are the prospect facing the problem. What are your feelings? What's most important to you at this moment in need? Only when you're able to tap into your prospects' inner thoughts and feelings, will you be able to craft
The gatekeeper is the best person to get to know, they are the ones that will determine whether you can speak to the appropriate person, and they are also a goldmine of information. If this person does not like you, your messages are not likely to get through to the right person. I currently work with a medium sized company and the CEO has an email address but does not use a computer. He has his administrator read all the emails and print out the ones she feels are important. Unless she knows who you are, they are not likely to be read. You must have an excellent relationship with the gatekeeper because the CEO will not take direct calls. Be courteous at all times, let them know why you are calling and always ask if this is the correct person for you to call. Gatekeepers can be very helpful when giving you information and directing you to the right department. They can also smell a rat when you are not being truthful or you do not know what you are talking about.If you are going to call a CEO, make sure you call before the gatekeeper arrives, this may be the only time the CEO will be answering the phone. If they do not, then leave a voice mail message and clearly state what it is you want to speak about. If they do not call you back, call again to make sure they got the m
2) Hey, I've Got a Hole at the Top of My Yellow Page Ad
Design!
You've moved your business name down below,
EXCELLENT! In its place, you must now develop and insert
the most powerful headline you can muster. Run it at the
very top of your Yellow Page ad design. Run it BIG and run it
BOLD. If your headline is pretty good, your
prospect may want to continue reading. If it's REALLY good,
they won't have much choice. That's the mark of a truly great
headline. It promises a unique benefit that sets you apart
from all the rest in a meaningful way. It tells prospects... this
business cares about me, they understand my dilemma...
THIS is the company I should call!
To create your headline, block out the entire world and imagine that YOU are the prospect facing the problem. What are your feelings? What's most important to you at this moment in need? Only when you're able to tap into your prospects' inner thoughts and feelings, will you be able to craft
Okay, so your worst nightmare just came true. Your business was destroyed by forces beyond your control – by the forces of nature, a freak accident, a crime or maybe even a terrorist attack. Now what? Is your life over? Can you ever recover from this? Yes you can! There are three things you can do to determine the final impact that this tragedy has on your life. No, you can’t make it go away, but you do have the power to make an internal choice of how it will affect you.CHOOSE TO BELIEVEIt is essential that you stop and get your bearings. Assess where you are and what resources you have around you. Stop and assess the damage for what it is. Acknowledge it, but make a verbal declaration – out loud – that you will survive it. Yes, cancer and hurricanes are still terminal, but plenty of people survive them. Just a few days after Lance Armstrong was diagnosed with cancer, he held a press conference in which he boldly announced, “I want you all to know that I intend to beat this disease, and further I intend to ride again as a professional cyclist.” That was back in 1996, when most people were predicting his early demise.Was he a prophet? Did he receive a message in a dream? Did he know something that we didn’t know? No. None of the above.
You've moved your business name down below, EXCELLENT! In its place, you must now develop and insert the most powerful headline you can muster. Run it at the very top of your Yellow Page ad design. Run it BIG and run it BOLD. If your headline is pretty good, your prospect may want to continue reading. If it's REALLY good, they won't have much choice. That's the mark of a truly great headline. It promises a unique benefit that sets you apart from all the rest in a meaningful way. It tells prospects... this business cares about me, they understand my dilemma... THIS is the company I should call!
To create your headline, block out the entire world and imagine that YOU are the prospect facing the problem. What are your feelings? What's most important to you at this moment in need? Only when you're able to tap into your prospects' inner thoughts and feelings, will you be able to craft
Advertising is an ongoing process that is designed for sustainable results over time. However, when your ad contains a coupon, a special time-limited offer or other inducement to act immediately, you can get measurable results almost at once - provided your offer, timing and media selection were right and you had already established a rapport with your audience. Remember that a single ad does not an advertising program make! Each individual advertising exposure, whatever response it generates, contributes to a residual result that will eventually show up at your bottom line: name recognition, reputation and trust. Establish a method to determine how customers found you and keep track of the results. Some companies routinely ask, "How did you hear about us?" of every new customer who phones or visits. Others have a "Referred by" box filled in on each invoice. Whatever system you use, unless you've done a coupon promotion and can simply count the number of coupons redeemed, tracking is the only way you can assess how effectively your advertising is working. Tracking tells you which ads or media bring inquiries and which bring sales - a key distinction. If you track by invoice, you can also determine how much revenue each ad dollar is produ
To create your headline, block out the entire world and imagine that YOU are the prospect facing the problem. What are your feelings? What's most important to you at this moment in need? Only when you're able to tap into your prospects' inner thoughts and feelings, will you be able to craft an effective headline that truly resonates with your target audience. If you spend 10 hours on your Yellow Page ad design, devote 6 hours to your headline. Trust me, it will be well worth your time.
3) You've Got Such A Colorful Yellow Page Ad, It's
Going To Just Fly Off The Page!
It's true that a colorful ad MAY attract more attention than a
single color ad BUT that doesn't necessarily mean it will get
"more phone calls". The only thing a brightly colored Yellow
Page ad will do for sure is create an incredibly loud sucking
sound near your wallet. Color doesn’t persuade prospects
to call you; the MESSAGE in your Yellow Page ad persuades
prospects to call. If you're determined to maximize your ROI,
forget about color! Instead, concentrate on your MESSAGE
and the overall effectiveness of your Yellow Page ad design.
4) Your Yellow Page Ad Design Talks To Everyone, Now
EVERYONE Will Call You... Right?
Are you speaking to everyone, trying to sell everything? Your
competitors have fallen into the same trap... they're shouting
the same words and images to EVERYONE. And in trying to
sell to everyone, they end up persuading no one. Don't
compete with everyone else in your category! Instead, carve
a "unique place" in the market and reap massive market
share.
Here's an example: Mr. Everybody is a plumber who, like everyone, wants to attract as many customers as possible. He proudly lists 35 different services in his Yellow Pages ad design. You name it, he does it... from plugged sinks to total bathroom remodels. Now along comes Mr. Waterheater. This wise plumber decided that he wanted to attract "EVERY water heater replacement" prospect in his town, so he designed a very compelling ad that does just that. It speaks ONLY to the person whose water heater has just sprung a major leak. How did these two plumbers fare? Unfortunately, Mr. Everybody's Yellow Page ad didn't attract everybody because h
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