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Actual for You - Gain and Retain Customers by Giving Exceptional Value!
No matter the size of a retail operation, space is always a critical issue, but for small retailers, space may become a huge problem preventing them from growth or display of adequate inventory. Simply buying new property or remodeling your floor plan is not the only way to make more room in your retail store. Slatwall displays are a cheaper, inventive solution to the long time problem of space.Slatwalls are described as flat wall fixtures with grooves that allow holders, hooks, and shelves to be fitted into
At the end of the day, the ideal situation is to make your buyers feel like the money they have spent with you is the best they have ever spent and that they have really been looked after. It doesn't matter if they are spending ?5 or ?500, they have chosen to give their money to you and you should respect that and ensure
As you begin your entrepreneurial journey, many questions and concerns will arise: How do I find financing? How do I write a business plan? To whom will I pitch my plan? However, no matter how much information and advice you can, and probably will, obtain about those questions, all of your questions and all of the available information and advice are based on the assumption that you have already created an idea, product, or concept.What if you have not yet created an idea, product, or concept? Does this m
I don't know whether it is just me but I do get the feeling that many online sellers are more interested in lining their own pockets than providing a top quality service and superb value for money.
Now, don't get me wrong, we all need to make a living BUT the ideal business transaction is one where everybody involved wins and that means both the seller AND the buyer.
Regardless of what you are selling, be it tangible or intangible products, there is always a way of going the extra mile to give your customer that little bit extra. The benefits to you and your business will far outweigh any small cost that might be involved.
For example, let's say you are selling a tangible product online and it requires batteries. Instead of shipping the product without batteries, include them in the package. Batteries are incredibly cheap and you don't have to send your buyers the top of the range Duracells! If they weren't expecting them, it makes a nice surprise especially if you include a note pointing out that you have included them as a goodwill gesture.
Some years ago that was a seller on eBay who would include a handful of sweets with every package that he/she sent - for all I know they are still doing it. How much effort/cost did that take? Hardly anything but nearly all of the seller's feedback comments referred to the sweets and 'what a nice gesture' they were.
If it is appropriate, why not consider including some form of intangible digital product with your sales? There are numerous ways of wrapping a digital product around a tangible one - an eBook about the product, a training video explaining how to use it, an audio CD detailing how to get the best results from the product and so on. Digital products are extremely cheap to reproduce and again whenever the buyer gets something more than they are expecting, it gives them a pleasant warm feeling inside :-)
At the end of the day, the ideal situation is to make your buyers feel like the money they have spent with you is the best they have ever spent and that they have really been looked after. It doesn't matter if they are spending ?5 or ?500, they have chosen to give their money to you and you should respect that and ensure t
“Great is the man that complicate the simple, but greater is the man that simplifies the complicated. That’s why the foundation of an atom bomb is only “E=MC2” - WindyGIn any business, you would find this universal cost. It's a cost even the big conglomerate cannot escape from. This cost is known as plainly as time. For any business to be profitable, the management of this cost is critical. Time is an “unlimited” resource that businesses have the privilege of “buying”, if it can afford its price.When ti
Regardless of what you are selling, be it tangible or intangible products, there is always a way of going the extra mile to give your customer that little bit extra. The benefits to you and your business will far outweigh any small cost that might be involved.
For example, let's say you are selling a tangible product online and it requires batteries. Instead of shipping the product without batteries, include them in the package. Batteries are incredibly cheap and you don't have to send your buyers the top of the range Duracells! If they weren't expecting them, it makes a nice surprise especially if you include a note pointing out that you have included them as a goodwill gesture.
Some years ago that was a seller on eBay who would include a handful of sweets with every package that he/she sent - for all I know they are still doing it. How much effort/cost did that take? Hardly anything but nearly all of the seller's feedback comments referred to the sweets and 'what a nice gesture' they were.
If it is appropriate, why not consider including some form of intangible digital product with your sales? There are numerous ways of wrapping a digital product around a tangible one - an eBook about the product, a training video explaining how to use it, an audio CD detailing how to get the best results from the product and so on. Digital products are extremely cheap to reproduce and again whenever the buyer gets something more than they are expecting, it gives them a pleasant warm feeling inside :-)
At the end of the day, the ideal situation is to make your buyers feel like the money they have spent with you is the best they have ever spent and that they have really been looked after. It doesn't matter if they are spending ?5 or ?500, they have chosen to give their money to you and you should respect that and ensure
Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the audiobook, “Sound Advice on Brand Marketing,” author Tom Miller says, “Great architecture works because of attention to detail, and great brands depend on the same level of attention.” Each component
Some years ago that was a seller on eBay who would include a handful of sweets with every package that he/she sent - for all I know they are still doing it. How much effort/cost did that take? Hardly anything but nearly all of the seller's feedback comments referred to the sweets and 'what a nice gesture' they were.
If it is appropriate, why not consider including some form of intangible digital product with your sales? There are numerous ways of wrapping a digital product around a tangible one - an eBook about the product, a training video explaining how to use it, an audio CD detailing how to get the best results from the product and so on. Digital products are extremely cheap to reproduce and again whenever the buyer gets something more than they are expecting, it gives them a pleasant warm feeling inside :-)
At the end of the day, the ideal situation is to make your buyers feel like the money they have spent with you is the best they have ever spent and that they have really been looked after. It doesn't matter if they are spending ?5 or ?500, they have chosen to give their money to you and you should respect that and ensure
Affiliate marketing is not for the lazy person or someone who needs to see results right away or someone who is looking for a get-rich-quick scheme. You have to have a plan that you can implement over time and show to others so they can follow you.Get your plan set up. If you don’t get things set up right by making sure all your links are working you will limit your success. If you go about setting up your affiliate program in a hodge podge way, you’ll be one of those that says, “See, I knew this wouldn’t w
If it is appropriate, why not consider including some form of intangible digital product with your sales? There are numerous ways of wrapping a digital product around a tangible one - an eBook about the product, a training video explaining how to use it, an audio CD detailing how to get the best results from the product and so on. Digital products are extremely cheap to reproduce and again whenever the buyer gets something more than they are expecting, it gives them a pleasant warm feeling inside :-)
At the end of the day, the ideal situation is to make your buyers feel like the money they have spent with you is the best they have ever spent and that they have really been looked after. It doesn't matter if they are spending ?5 or ?500, they have chosen to give their money to you and you should respect that and ensure
Ecommerce is big these days. Every year, the amount of spending online goes up. It is predicted in 6 years, the amount of spending on the Internet will double. That's how fast online business is growing. There is a lot of potential for you to tap on. Don't listen to others when they say there is no more money left to be made on the Internet. There is going to be a lot more to be made and you can be a part of. Here are 5 more reasons:1. Hate customer service? The Internet makes it easy for you. It can be as eas
At the end of the day, the ideal situation is to make your buyers feel like the money they have spent with you is the best they have ever spent and that they have really been looked after. It doesn't matter if they are spending ?5 or ?500, they have chosen to give their money to you and you should respect that and ensure that they receive fair value in return. Personally I like to give my customers fair value and then some!
Take my recently launched SimplyWholesale.co.uk website... Anyone that has joined in the past month received access to hundreds of pounds worth of products and resources on day one (which is already great value for money given that membership costs from just ?3.08 per month) but I didn't stop there. All members have also received the following 'extras' over the last few weeks, all at no extra cost:
1. Almost 200 new wholesale offers from UK wholesalers
2. An 80 minute Adsense training video (normal price about ?15)
3. 'Be Found' ebook by Martin Pickering (normal price ?7.95)
4. 'Lazy Mans Guide to Making Big Money' eBook by Martin Pickering (normal price ?19.95)
5. Special wholesale pricing and free shipping on orders for PowerBall products available to members only.
6. Entry into a free prize draw - one member walked away with an iPod Nano (not bad value for his ?4.99 membership fee!)
It would be very hard for any member to claim that they hadn't received their moneys worth which brings me to another benefit of giving great value for money - refunds - you won't get asked to give them!
Think about it, if your customer has received unbeatable value for money, they aren't going to ask for their money back are they?
Bottom line - offer real value to your customers and you will keep them coming back. It is far better to have a customer that is happy to buy from you again and again as opposed to offering a sloppy deal which makes you a few quid but means that the buyer will never buy from you again.....
Copyright 2006 Richard Grady
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