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Actual for You - Church Internet Marketing Strategy - Why We Need It
1. Be Swift – When someone has an issue with your company, address it quickly. Promptness goes a long way in letting customers know you truly care about their business.2. Go Deep – Don’t just give someone’s complaint surface treatment. Seek to find the root of the problem, and after correcting it, redirect your employees to keep it from occurring again.3. Listen – Many times clients don’t want anything fixed; they just want to tell you what happened. Let them talk and express their feelings, and they’ll leave more content.4. Seek First To Understand – This is Covey’s 5th Habit: “Diagnose before you prescribe.” Let your customer share her side of the story before asking what you can do to fix the
Fortunately, there is a si
Unlike Google, which allows you to use sitemaps as a way to get your site indexed and spidered, Yahoo uses several different approaches to indexing content.It can take a little while to get indexed, but if you are persistent, you'll see your site indexed on Yahoo in no time.First, you need to understand the different ways that Yahoo indexes content because there are both free and paid versions.However, since Yahoo no longer uses Google for its backend results, and Yahoo Directory listings are now mixed with search results, paying $299 a year to get included in the directory may not be the way you want to go.Of course, if you have a personal, instead of a commercial website, you can get included in the Yahoo Directory
However, we are not living in the Field of Dreams where "If we build it, they will come." There is a fatal flaw dooming the Internet Marketing strategy of many churches. We don't have one.
The Internet is a marketing medium, just like print, radio, TV, and word-of-mouth (evangelism included here). Each medium requires a unique vision, skillset and plan of action. Unfortunately most churches (and businesses - we're not alone on this one) operate on supposition and dated information that is then implemented with the wrong resources, by the wrong personnel.
Fortunately, there is a sil
Often small businesses are squeezed for cash flow and yet we know we must advertise if we want to expand and get new customers. As our businesses grow we know that most of our customers will continue to come from word-of-mouth advertising, where happy and satisfied customers tell their friends to shop with us and buy our products or services.Of course, first we must get the customers to make them happy so that they will go and tell a friend. This is why we must advertise, but how do you advertise on a limited budget when you are concerned about cash flow, making payroll, keeping up your inventory and paying the rent?In these series of articles I will make the case for direct-mail marketing and I will discuss what I have learned
However, we are not living in the Field of Dreams where "If we build it, they will come." There is a fatal flaw dooming the Internet Marketing strategy of many churches. We don't have one.
The Internet is a marketing medium, just like print, radio, TV, and word-of-mouth (evangelism included here). Each medium requires a unique vision, skillset and plan of action. Unfortunately most churches (and businesses - we're not alone on this one) operate on supposition and dated information that is then implemented with the wrong resources, by the wrong personnel.
Fortunately, there is a si
Dear Bill:A couple of years ago, I heard you speak at a Western Building Material Association meeting in Washington State. In that program you made the statement that most salespeople in our industry spend too much time performing tasks and too little time engaged in the act of selling.This statement confuses me. My manager‘s idea of selling and yours are miles apart. He has instructed us to make at least one prospect call each day and do our best to get the prospect to allow us to quote on an upcoming job. Of course, nine times out of ten, quoting an upcoming job includes having to do a take-off. And performing both of these “tasks” quoting and doing takeoffs don’t qualify as “selling” if I understood you c
However, we are not living in the Field of Dreams where "If we build it, they will come." There is a fatal flaw dooming the Internet Marketing strategy of many churches. We don't have one.
The Internet is a marketing medium, just like print, radio, TV, and word-of-mouth (evangelism included here). Each medium requires a unique vision, skillset and plan of action. Unfortunately most churches (and businesses - we're not alone on this one) operate on supposition and dated information that is then implemented with the wrong resources, by the wrong personnel.
Fortunately, there is a si
Do you buy real estate leads from the internet?If so, you are probably one of the many real estate professionals I consult with who AREN'T happy with the results.Of course there are some out there who live by buying internet leads. That's fine. Good for them.But I am talking to the rest of you. The ones who have not yet started buying internet real estate leads or have bought them but are disappointed with the results.And I KNOW there are a lot of you out there...Here are a few quick facts from the 2005 REALTOR(r) Technology Efficiency Survey, Co-Sponsored by the Center for REALTOR(r) Technology and the National Association of REALTORS(r).Talking about buying real estate leads:59% of the r
The Internet is a marketing medium, just like print, radio, TV, and word-of-mouth (evangelism included here). Each medium requires a unique vision, skillset and plan of action. Unfortunately most churches (and businesses - we're not alone on this one) operate on supposition and dated information that is then implemented with the wrong resources, by the wrong personnel.
Fortunately, there is a si
One day in late February my cell phone rang, and it was my boss's boss. He and I never really, you know, saw eye to eye. In fact, when he became my boss's boss, I felt a twinge of panic. "He's gonna find a reason to get rid of me," I told the paranoid and fleshy reflection in the mirror.But I'd been with the company for seventeen years, much longer than he'd been around, and had weathered many a storm. It didn’t take much effort to convince myself everything would be fine.He asked if I could meet him for breakfast the next morning. There was something he needed to talk to me about, and couldn't go into it over the phone. I sensed just the tiniest bit of anxiety in his voice, and it sounded like he might've been calling from an air
Fortunately, there is a silver lining to this cloud. We can quickly learn how to utilize Internet Marketing strategies to support our incredible communicators, artists, and musicians working by the Holy Spirit to advance the Gospel of Jesus Christ.
Internet Marketing is "Easy"
Internet Marketing is not overly complex. It follows the 80/20 rule like most undertakings in life. The first 80% of material may be learned in a few weeks, if not days. The next 20% could take the rest of our lives, but if a church correctly implements the 80%, we will still be head and shoulders above the rest of the locally-competing churches.
An Obvious Benefit of Internet Marketing for Churches
Let's use a real-world example of how Church Internet Marketing works for us.
I conducted a study o
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