Actual for You - Internet and Businesses Online

Gooooooooooogle It!
....there’s much more to Google than you thought:With the wealth of information currently available on the Internet, for many web-users, Google has long been the search-engine of choice. But Google is so much more than just a search-engine. For example, did you know that Google runs a shopping site called Froogle? Or that for a small fee, you can have Google experts answer even the most obscure of questions? No? Well read on!For the Group-FocusedGoogle groups is a free service that helps groups of people communicate effectively using email and the Web. Not dissimilar to the well-known Yahoo Groups, each group is provided with its own home page

y to go to work for a living. I come home after dark, I'm dead tired, and I just fall onto the couch and go to sleep in front of the TV." I nodded. **** was getting worked up. "You, on the other hand," she said as she pointed at me, "are home when I leave in the morning. You're home when I get back from work. You have a nice house, a nice car... and as far as I can tell you don't even have a job. So I want to know how you do it!""

Website 2

""I get out of bed every day, attempt to wake the kids and get them ready for school. Have my shower. Get some clothes on and leave my family to go to work. I work a good 9 hour day, drive home and exhaustedly slump onto the couch.”

“But You! I see you through this window (she points) every single morning. You’re right th

Business Team Building Strategy In The Jungle
"Tak kenak! Tak kenak!" "Adak Orang sanak!…………"The quiet jungle has suddenly become noisy with intruders. Strange voices and shouting seemed to appear all around us. They were definitely foreign. We were being attacked!We had been expecting an attack, but we did not expect it so soon. We did everything possible to protect ourselves, but the only cover we had were some bushes, tree trunks, leaves and the natural foliage. If we protect ourselves from the front, we could not cover our backs. Such was the defense we managed to set up.Our casualty was very high. Nobody could escape the onslaught.Luckily, this was not real and no

There is a growing trend in Internet marketing to use long sales letters. These sales letters are appearing in email advertising campaigns and on websites. Personally, I actually like this trend. Offering a long and detailed explanation of a product is much more helpful than presenting a "teaser" and a demand for an email address in return for better information.

The Internet marketing experts have declared the traditional form of sales letter dead and are saying that long sales letters are what you need to succeed. Fine by me: as I say, I prefer long sales letters. The problem is that there are Internet marketers who can't write long advertising copy. In fact, there are plenty of Internet marketers who can't write a decent bit of advertising of any length. What are these unfortunate people able to do that will enable them to compete in a world where long text rules?

Well, I can think of three options straight off: (1) they can hire a professional to write the sales letter on their behalf, (2) they can shamelessly copy someone else's sales letter and just change a few details around or (3) they can buy expensive software to do the job for them.

If you are thinking of developing a long sales letter for your website or email campaign, each of these options has a drawback. The first option is definitely the best but the services of a decent copywriter are far from cheap. The second option could lead you into trouble if you plagiarise a document which is subject to copyright. From what I have read the expensive software is just a lazy man's way of performing option 2. There is a further big problem with the second and third options: if you can't write decent advertising copy, will you know what to change to "personalise" your sales letter sufficiently?

I have noticed a trend related to long Internet advertising copy that I don't like. I am seeing too many different websites that contain what is essentially the same sales letter with just names and other small details altered to give the impression of unique content. This variation of small details might fool the search engines but will it fool potential customers? If I have noticed this duplication in passing, potential customers who are carefully researching competing websites are bound to notice.

The point of this type of advertising copy is to present the story of the writer's own unique experience. People who read a "personal story" on a website will remember the story outline and maybe a name or place will stick in their memory. If they then come across an identical story told by someone completely different, they will start to suspect people are just making these stories up. It's bound to happen and that's bad luck for the guy who invented the original version because his protests will be drowned in a huge chorus of "I am Spartacus!" from all his competitors.

To show you what I mean, here is an example. The following is real advertising copy I noticed recently on two completely unrelated websites:

Website 1

""I get up every day and shower and put on a dress and leave my family to go to work for a living. I come home after dark, I'm dead tired, and I just fall onto the couch and go to sleep in front of the TV." I nodded. **** was getting worked up. "You, on the other hand," she said as she pointed at me, "are home when I leave in the morning. You're home when I get back from work. You have a nice house, a nice car... and as far as I can tell you don't even have a job. So I want to know how you do it!""

Website 2

“But You! I see you through this window (she points) every single morning. You’re right the

7 Great Email Habits for the Beginning Internet Entrepreneur
If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important.Habit #1 Respond QuicklyAlways respond as quickly as possible to an e-mail. Don’t respond so quickly that you do not answer the questions or write properly, but respond as fast as you possibly can. One to two days maximum.Habit #2 Grammar and SpellingAs a beginning Internet entrepreneur you cannot risk losing customers because

re these unfortunate people able to do that will enable them to compete in a world where long text rules?

To show you what I mean, here is an example. The following is real advertising copy I noticed recently on two completely unrelated websites:

Website 1

Website 2

“But You! I see you through this window (she points) every single morning. You’re right th

Shared Electronic Medical Billing Knowledge Base For Improved Control, Compliance, And Performance
A new industry of high-technology medical billing has mushroomed under the auspices of its promise to streamline the collections process and leave doctors with more time to care for their patients. Though many high-quality services and systems exist, an overwhelming variety of options and attractive (yet unsubstantiated) performance claims from some providers have charmed busy doctors into making poor strategic decisions for their practices. "It is surprising how many clinics use a 5-year ROI analysis to justify an investment in technology that will become obsolete in 2-3 years," says Dr. Frischer, a Clinical Professor at Stony Brook University and three times na

ust a lazy man's way of performing option 2. There is a further big problem with the second and third options: if you can't write decent advertising copy, will you know what to change to "personalise" your sales letter sufficiently?

To show you what I mean, here is an example. The following is real advertising copy I noticed recently on two completely unrelated websites:

Website 1

Website 2

“But You! I see you through this window (she points) every single morning. You’re right th

How These Famous Entrepreneurs Can Teach and Inspire Us
Follow their methods to create your own fortune.What a privilege. Over the last weekend I attended an action packed Entrepreneurs Bootcamp on Internet and Direct Response Marketing.Do the names of these famous entrepreneurs mean anything to you?Ted Nicholas - Master author and copywriter, millionaire by age 25, multi millionaireYanik Silver - Brilliant Internet Marketer, multi millioniareArmand Morin - Search on Goolge and you will find his name on 744,000 pages! Multi millioniareDerek Gehl - Partner of the late Cory Rudl of Internet Marketing Centre fame, multi millioniarePlus other famous entrepreneurs, too many to

ising copy is to present the story of the writer's own unique experience. People who read a "personal story" on a website will remember the story outline and maybe a name or place will stick in their memory. If they then come across an identical story told by someone completely different, they will start to suspect people are just making these stories up. It's bound to happen and that's bad luck for the guy who invented the original version because his protests will be drowned in a huge chorus of "I am Spartacus!" from all his competitors.

To show you what I mean, here is an example. The following is real advertising copy I noticed recently on two completely unrelated websites:

Website 1

Website 2

“But You! I see you through this window (she points) every single morning. You’re right th

Online Opportunity To Make Money On The Internet With An Online Store
You have a great online opportunity to make money on the internet by opening your own online store. This is much easier than opening a brick-and-mortar store. Online shopping has become popular with more people getting comfortable with making online purchases through internet stores. Is there something that you are passionate about selling? Then doing it through an online store would be the least cost way of starting such a business. What does it take to do this?First, of course, identify the business that you have in mind. It is very important that you do some online research and check out possible competition before you start the online store. It is well w

Website 2

“But You! I see you through this window (she points) every single morning. You’re right there on the couch when I get up. Right there when I go to work. And more often that not you’re right there when I get home.”

I nodded uncomfortably, **** was getting worked up.

..You’ve got a luxury car. This house. You take regular vacations… "

You will undoubtedly have noticed some striking similarities in these two short extracts. These sales letters are promoting two different programs and are purportedly the true stories of two website owners. What would you think if you were a potential customer visiting these websites - would you believe one of them, both or neither? Wouldn't you become deeply suspicious of all concerned after reading half a dozen further versions of this unique true story on other websites?

The intellectuals tell us that there are only seven basic plots in story telling. So, you might well ask, isn't it going to be impossible to stand out as being different? Remember, West Side Story is based on the same plot as Romeo and Juliet, the plot of Jaws can be read in the Anglo Saxon story of Beowulf. Just these two examples show that the film makers put in a lot of effort to distinguish their productions from previous ones and it paid off. West Side Story was definitely more profitable than any local dramatic society version of Romeo and Juliet has ever been. Make sure your long sales letter is a block buster and not an amateur production.

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