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Actual for You - Latent Semantic Indexing: What Is It?
When you lose a client it’s almost always because of service. Price is rarely the problem. Before you try to win back that lost client you need to examine the problem and figure out why you lost the client in the first place. What does your client think was the problem? What do you think the problem was? If you work together again, is the problem going to resurface?Here are six steps to help you get back a lost client:1. Give it some time. Don’t go rushing after the client. Let them think about the problem if there was one. This will also give you time to think over your approach. Client problems are sometimes like lover problems. Time will often heal the wound without you having to do anything else.2. Provide a referral or offer your assistance. In the world of business we run into people who need this or need that. Keep your clients in mind AND
SEMANTIC
The word ‘semantic’ refers to the meaning of language or words, as opposed to what is actually said or written. In the use of the word ‘lock’ in ‘a lock of hair’, semantics is the use given to the word ‘lock’, which is made obvious by the expression ‘lock of hair’.
INDEXING
With reference to use of the word in latent semantic indexing, ’indexing’ is the identification of the meaning of a document from its subject content, and its listing in
It’s easy to set up a website for your organization, but takes some planning to make sure your website is set up for marketing online. One of the most important facets of online marketing that must be considered when you first put up your company site, and before you even consider an internet marketing plan, is creating a virtual environment for your website that will thrive in the business of “internet marketing”. Many organizations make the mistake of focusing their time and energy on internet marketing without first setting the groundwork, or laying the foundation, for their websites to thrive in the online environment. Below are some tips you may find useful in making sure your website is “internet marketing ready”.Re-Discovering Your Niche Market:In clearing the path to your internet marketing strategies, your organization must
Keyword density has been the main part of search engine optimization for many years, easily understood by beginners in website design and article writing. The two major factors influencing search engine placement were the use of keywords and in-links (back links).
When Google introduced Adsense, however, it soon became apparent to entrepreneurs that there was a lot of money to be made by generating web-pages specifically designed to display Adsense ads. Thousands of dollars could be made daily by generating thousands of pages, using template-based page generation software specifically designed for the purpose. Content duplication was rife and the websites themselves were of little or no use to the visitor who was presented with nothing more than Adsense adverts.
One of the reasons, perhaps the main one, for the introduction of latent semantic indexing was to overcome this problem, and to ensure that websites were providing a useful service to those using Google’s search engine, though Google is not the only search engine using the algorithm.
Since the introduction of latent semantic indexing, many sites have been de-listed by Google as being of little use to the visitor, and for using duplicate content. A change of keyword was frequently the only difference between pages. Many internet marketers found their income slashed to almost zero overnight, and this change can often be traced back to the time that latent semantic indexing was introduced.
Latent semantic indexing was initially used in Adsense to enable adverts targeted to the theme of a webpage to appear on the page. The algorithm checks the wording on the page and determines the theme of the page. It was only later that Google applied the algorithms to search engine placement, and it is used by search engines other than Google. It involves analysis of words used in natural language, the synonyms and closely related words used when discussing the general theme of a page. It complements, rather than replaces, keyword analysis.
Since it is based on a mathematical set of rules, or algorithm, it is not perfect and can lead to results which are justifiable mathematically, but have no meaning in natural language. Google purchased a company, Applied Semantics, to develop it early in 2003.
So what is latent semantic indexing? How does it work in layman’s terms?
Let’s look at the three words separately:
LATENT.
The word ‘latent’ means something which is present, but not obviously visible. For example, the latent heat of vaporization, or the heat required to vaporize water, is present in clouds, and is only released when it rains. This is why it seems to get warmer during thunderstorms. In terms of latent semantic indexing, it means that a word such as ‘lock’, can be present in a text, and its meaning is hidden until some other factor reveals it. ‘Lock’ can mean, among other things, a piece of hair, a security device or a means of conveying a barge between different heights in a canal. It is only the rest of the text which makes its meaning clear.
SEMANTIC
The word ‘semantic’ refers to the meaning of language or words, as opposed to what is actually said or written. In the use of the word ‘lock’ in ‘a lock of hair’, semantics is the use given to the word ‘lock’, which is made obvious by the expression ‘lock of hair’.
INDEXING
With reference to use of the word in latent semantic indexing, ’indexing’ is the identification of the meaning of a document from its subject content, and its listing in
Paper shredders are machines that allow the shredding of any paper to tiny pieces or very fine strips. Paper shredders are commonly used by individuals or groups that need to destroy classified documents that may prove to be of danger to themselves or to their group. These documents are cut into tiny pieces so that no one attempting to read them will succeed in doing so. Experts in the field of privacy will often advise individuals to destroy some of their personal documents like account statements, bills or other important files that cannot be allowed to fall into the hands of anyone.1. Avoid Identity TheftAnother reason why important personal records and files must be destroyed is to avoid identity theft. Identity theft is simply when another person is assuming the persona of another person. Important records and files shredded through a paper shredde
One of the reasons, perhaps the main one, for the introduction of latent semantic indexing was to overcome this problem, and to ensure that websites were providing a useful service to those using Google’s search engine, though Google is not the only search engine using the algorithm.
Since the introduction of latent semantic indexing, many sites have been de-listed by Google as being of little use to the visitor, and for using duplicate content. A change of keyword was frequently the only difference between pages. Many internet marketers found their income slashed to almost zero overnight, and this change can often be traced back to the time that latent semantic indexing was introduced.
Latent semantic indexing was initially used in Adsense to enable adverts targeted to the theme of a webpage to appear on the page. The algorithm checks the wording on the page and determines the theme of the page. It was only later that Google applied the algorithms to search engine placement, and it is used by search engines other than Google. It involves analysis of words used in natural language, the synonyms and closely related words used when discussing the general theme of a page. It complements, rather than replaces, keyword analysis.
Since it is based on a mathematical set of rules, or algorithm, it is not perfect and can lead to results which are justifiable mathematically, but have no meaning in natural language. Google purchased a company, Applied Semantics, to develop it early in 2003.
So what is latent semantic indexing? How does it work in layman’s terms?
Let’s look at the three words separately:
LATENT.
The word ‘latent’ means something which is present, but not obviously visible. For example, the latent heat of vaporization, or the heat required to vaporize water, is present in clouds, and is only released when it rains. This is why it seems to get warmer during thunderstorms. In terms of latent semantic indexing, it means that a word such as ‘lock’, can be present in a text, and its meaning is hidden until some other factor reveals it. ‘Lock’ can mean, among other things, a piece of hair, a security device or a means of conveying a barge between different heights in a canal. It is only the rest of the text which makes its meaning clear.
SEMANTIC
The word ‘semantic’ refers to the meaning of language or words, as opposed to what is actually said or written. In the use of the word ‘lock’ in ‘a lock of hair’, semantics is the use given to the word ‘lock’, which is made obvious by the expression ‘lock of hair’.
INDEXING
With reference to use of the word in latent semantic indexing, ’indexing’ is the identification of the meaning of a document from its subject content, and its listing in
Looking for somewhere online to meet new people, discuss hobbies, plan events, or just have fun chatting? Internet forums have been around for some time on the web and often are free and easy to setup. Forums are basically online discussion web sites where people share information and chat grouped around a set of topics. One example might be a local photography club. You could setup topics around types of cameras, locations for shooting, local events and meetings, printing tips, etc. Often there are administrators and moderators that help to keep the discussion orderly and on topic.Some items to consider when starting an online forum include.Cost - Often you can find them for free. There will probably be some advertising on the site, but don't most sites now a days?Features - Does the forum support avatars, private messages, user levels, themes,
Latent semantic indexing was initially used in Adsense to enable adverts targeted to the theme of a webpage to appear on the page. The algorithm checks the wording on the page and determines the theme of the page. It was only later that Google applied the algorithms to search engine placement, and it is used by search engines other than Google. It involves analysis of words used in natural language, the synonyms and closely related words used when discussing the general theme of a page. It complements, rather than replaces, keyword analysis.
Since it is based on a mathematical set of rules, or algorithm, it is not perfect and can lead to results which are justifiable mathematically, but have no meaning in natural language. Google purchased a company, Applied Semantics, to develop it early in 2003.
So what is latent semantic indexing? How does it work in layman’s terms?
Let’s look at the three words separately:
LATENT.
The word ‘latent’ means something which is present, but not obviously visible. For example, the latent heat of vaporization, or the heat required to vaporize water, is present in clouds, and is only released when it rains. This is why it seems to get warmer during thunderstorms. In terms of latent semantic indexing, it means that a word such as ‘lock’, can be present in a text, and its meaning is hidden until some other factor reveals it. ‘Lock’ can mean, among other things, a piece of hair, a security device or a means of conveying a barge between different heights in a canal. It is only the rest of the text which makes its meaning clear.
SEMANTIC
The word ‘semantic’ refers to the meaning of language or words, as opposed to what is actually said or written. In the use of the word ‘lock’ in ‘a lock of hair’, semantics is the use given to the word ‘lock’, which is made obvious by the expression ‘lock of hair’.
INDEXING
With reference to use of the word in latent semantic indexing, ’indexing’ is the identification of the meaning of a document from its subject content, and its listing in
According to Jerry Weissman in his book, “Presenting to Win,” there are over 30 million PowerPoint presentations given every day. Unfortunately, these presentations are not captivating or memorable. Thus, a lack of presentation training in America is creating a business culture that abuses presentation software and the art of public speaking. Let’s get back to the basics and adopt something I like to call the BRAVO formula.“B” is for Bold Boldness is about taking ownership. It’s about being courageous. You need to take control and own your content. No faking is allowed. The harsh reality is that faking it will not work in the public speaking arena. Audiences are far more perceptive than you think. Here are a few tips to help make sure you don’t come across as a faker:Start strong It sounds straightforward, but it is harder than
So what is latent semantic indexing? How does it work in layman’s terms?
Let’s look at the three words separately:
LATENT.
The word ‘latent’ means something which is present, but not obviously visible. For example, the latent heat of vaporization, or the heat required to vaporize water, is present in clouds, and is only released when it rains. This is why it seems to get warmer during thunderstorms. In terms of latent semantic indexing, it means that a word such as ‘lock’, can be present in a text, and its meaning is hidden until some other factor reveals it. ‘Lock’ can mean, among other things, a piece of hair, a security device or a means of conveying a barge between different heights in a canal. It is only the rest of the text which makes its meaning clear.
SEMANTIC
The word ‘semantic’ refers to the meaning of language or words, as opposed to what is actually said or written. In the use of the word ‘lock’ in ‘a lock of hair’, semantics is the use given to the word ‘lock’, which is made obvious by the expression ‘lock of hair’.
INDEXING
With reference to use of the word in latent semantic indexing, ’indexing’ is the identification of the meaning of a document from its subject content, and its listing in
The first thing a marketing campaign planning team should consider when going into Virgin Territory to expand their business; is cold calling accepted in this industry? If it is then it pays to make large lists of the most potential prospects and which are best for your company.Then cluster these accounts and consider the servicing or delivering to that area. Many customers all together make a lot of sense and keep your deliveries or service units efficient in routing. It just makes everything so much better to cluster and think like that from the very beginning of a marketing campaign.If cold calling is acceptable in your industry, then by all means pick up that phone and start dialing and attempt to get a Yes or No from the decision maker. It saves both your company’s sales team time from calling rather than wasting a visit and the companies you are t
SEMANTIC
The word ‘semantic’ refers to the meaning of language or words, as opposed to what is actually said or written. In the use of the word ‘lock’ in ‘a lock of hair’, semantics is the use given to the word ‘lock’, which is made obvious by the expression ‘lock of hair’.
INDEXING
With reference to use of the word in latent semantic indexing, ’indexing’ is the identification of the meaning of a document from its subject content, and its listing into a form suitable for use by a search system.
Let’s make it clearer by giving an example. Software-generated pages used for Adsense tend to be very general and are able to be used as templates for any keyword or phrase. Here is how a typical piece of such text could read, using ‘the history of locks’ as key-phrase.
“If you are seeking information on the history of locks, there is no better place than the internet. The information superhighway is full of sites specializing in the history of locks, and the history of locks is a very popular subject. We recommend that you check out the other pages on this site for information on other topics associated with the history of locks.”
This is very common with Adsense sites. You can replace the key-phrase ‘the history of locks’ with any keyword whatsoever, and the same text can be used countless times, being replaced automatically by the software from a given list of keywords. It does not give the reader any information whatsoever. In fact, it does not even give information as to what type of lock is being referred to. It could apply equally to a security lock and a canal lock. This is why latent semantic indexing was introduced to search engine ranking analysis.
Now here is the same text including some qualifying wording:
“If you are seeking information on the history of locks, there is no better place than the internet. The information superhighway is full of sites specializing in the history of locks of all types, from the massive Roman door locks to sophisticated encrypted password security systems. From long-keyed safe locks to the history of combination locks that have given safecrackers so much trouble over the ages. The history of locks is a very popular subject and we recommend that you check out the other pages on this website dealing with topics such as general security, the history of cylinder and lever locks, and padlocks of various kinds.”
The ‘latency’ referred to in the term ’latent semantic indexing’ is the hidden meaning of the word ‘lock’, which remains hidden in the first version until the semantics of the second reveal its meaning. Thus, by use of the algorithm, website content with similar keywords, but different meanings for the keywords, can be differentiated and, more importantly for the webmaster, the relevance of the site can be properly determined and indexed.
No longer will sites with ambiguous keywords, as in version one above, be acceptable to search engines. The semantics of the page must make the meaning and topic of the page clear.
So what does that mean to you? It means that not only must you maintain a reasonable density of the specific keyword being targeted, since that is still the term being used by the searcher, but you must also use related words and terms to define the overall theme of the page. Prior to latent semantic indexing, a search for the term ‘the history of locks and canals’ would have bee
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