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    The Power of the Interview
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    >

    1. Design the message to reflect the image of the firm.

    2. Plan the ad

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    Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service. Generally a good advertisement should attract attention, develop interest, describe the product or service, convince the reader and get action. You can increase your adverts impact by applying the following 11 principles.

    1. Design the message to reflect the image of the firm.

    2. Plan the adv

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    smit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service. Generally a good advertisement should attract attention, develop interest, describe the product or service, convince the reader and get action. You can increase your adverts impact by applying the following 11 principles.

    1. Design the message to reflect the image of the firm.

    2. Plan the ad

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    service. Generally a good advertisement should attract attention, develop interest, describe the product or service, convince the reader and get action. You can increase your adverts impact by applying the following 11 principles.

    1. Design the message to reflect the image of the firm.

    2. Plan the ad

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    convince the reader and get action. You can increase your adverts impact by applying the following 11 principles.

    1. Design the message to reflect the image of the firm.

    2. Plan the ad

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    >

    1. Design the message to reflect the image of the firm.

    2. Plan the advert in advance to ensure a consistent appearance and message, the same borders, print styles and colours help customers recognise the company advert at a glance.

    3. Use attention-getting techniques, value packed words and testimonials from customers.

    4. Translate the products or services attributes into a specific consumer benefit, saving money or performing distasteful tasks etc.

    5. Layout s

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