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Actual for You - Is The Money REALLY In The List?
Last month I promised to share with you a few tricks of the trade. Let’s start with something that could cost you money or even force you out of business altogether.The deadliest of all mistakes is Business Mistake Number 1: “ I don’t like it, therefore I will not sell it .”Before we go any further, let me just make clear that I am not talking about doing something you don’t like or running a business that you are not committed to or passionate about. This is about a very common misconception - that you should only sell product YOU perso
These are:
1. clearly provide recognizable value with the offers that you make and
2. get your list to trust you.
Providing value should be simple enough, you would think, but it is very easy to make mistakes, especially if you are going to give away something for nothing to your list.
Just because you are giving something away for nothing d
You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.There are many different types of limited time offers. Here are a few.Limited Time Price Offers For example, Order Now! While the price is still low. After Dec 23,1999 this price will go up to...Limited Time Discount Offers
These two things are:
1. Create a mailing list, people who you can send information about your product to and
2. Create an develop need an affiliate program, which people can join, and subsequently promote your product to their list.
Let's deal with these two requirements in this order.
Firstly, the list.
The single biggest internet marketing clich?, in my opinion, is that the money is in the list.
Nonsense and tosh, in my opinion!
The money is NOT in the list - the money is in a responsive list.
You can have a list several thousand strong, but if none of those thousands of people are ever going to respond to the mails that you send them, or act on offers in your newsletter then you are, quite frankly, wasting your time.
How many product offers do you se where you are given the "sign up" inducement of a free gift of some form, where they ask for your principal or main e-mail address?
Being honest, how many times do you actually give your main address?
I would guess that, if you have been involved in online business for any length of time, the answer to the question is "not often". I know that I have a specific "sign up" mail address that I use that, whilst I do check it, it's certainly not checked every day.
So, you need a responsive list, people who actually want to open your mails, that realize you have something valuable to say and who will act on the offers that you make to them.
How do you do this?
In my experience, there are two requirements here, that effectively overlap one another to a large extent, almost becoming twin facets of the same requirement.
These are:
1. clearly provide recognizable value with the offers that you make and
2. get your list to trust you.
Providing value should be simple enough, you would think, but it is very easy to make mistakes, especially if you are going to give away something for nothing to your list.
Just because you are giving something away for nothing do
Being a seller is a lot of responsibility, and sometimes you might feel like you’re not doing everything you should be. This simple checklist will help you keep on top of things.Have you found out everything you possibly could about your items? Try typing their names into a search engine – you might find out something you didn’t know. If someone else is selling the same thing as you, then always try to provide more information about it than they do. Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are
Let's deal with these two requirements in this order.
Firstly, the list.
The single biggest internet marketing clich?, in my opinion, is that the money is in the list.
Nonsense and tosh, in my opinion!
The money is NOT in the list - the money is in a responsive list.
You can have a list several thousand strong, but if none of those thousands of people are ever going to respond to the mails that you send them, or act on offers in your newsletter then you are, quite frankly, wasting your time.
How many product offers do you se where you are given the "sign up" inducement of a free gift of some form, where they ask for your principal or main e-mail address?
Being honest, how many times do you actually give your main address?
I would guess that, if you have been involved in online business for any length of time, the answer to the question is "not often". I know that I have a specific "sign up" mail address that I use that, whilst I do check it, it's certainly not checked every day.
So, you need a responsive list, people who actually want to open your mails, that realize you have something valuable to say and who will act on the offers that you make to them.
How do you do this?
In my experience, there are two requirements here, that effectively overlap one another to a large extent, almost becoming twin facets of the same requirement.
These are:
1. clearly provide recognizable value with the offers that you make and
2. get your list to trust you.
Providing value should be simple enough, you would think, but it is very easy to make mistakes, especially if you are going to give away something for nothing to your list.
Just because you are giving something away for nothing d
All business begins and ends with the customer. The company with the most customers wins, which is why successful companies know that the real marketing begins after the initial sale has been made. They know doing everything possible to retain the trust and the business of current customers is the essence of marketing.People like to do business with companies that: truly value them as customers; know them by name and buying preference; regularly consult them as to their satisfaction with purchases; ask for their preferences regarding future products and servic
How many product offers do you se where you are given the "sign up" inducement of a free gift of some form, where they ask for your principal or main e-mail address?
Being honest, how many times do you actually give your main address?
I would guess that, if you have been involved in online business for any length of time, the answer to the question is "not often". I know that I have a specific "sign up" mail address that I use that, whilst I do check it, it's certainly not checked every day.
So, you need a responsive list, people who actually want to open your mails, that realize you have something valuable to say and who will act on the offers that you make to them.
How do you do this?
In my experience, there are two requirements here, that effectively overlap one another to a large extent, almost becoming twin facets of the same requirement.
These are:
1. clearly provide recognizable value with the offers that you make and
2. get your list to trust you.
Providing value should be simple enough, you would think, but it is very easy to make mistakes, especially if you are going to give away something for nothing to your list.
Just because you are giving something away for nothing d
Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives.But even in their own best interests, too few involve themselves in their public relations effort to the degree they should.The result can be a PR program that overemphasizes things like special events, media relations or communications tactics, without a basic, realistic plan for delivering the key audience behaviors they need to succeed.I’m talking about behaviors that lead to strong community support; inc
So, you need a responsive list, people who actually want to open your mails, that realize you have something valuable to say and who will act on the offers that you make to them.
How do you do this?
In my experience, there are two requirements here, that effectively overlap one another to a large extent, almost becoming twin facets of the same requirement.
These are:
1. clearly provide recognizable value with the offers that you make and
2. get your list to trust you.
Providing value should be simple enough, you would think, but it is very easy to make mistakes, especially if you are going to give away something for nothing to your list.
Just because you are giving something away for nothing d
Why run multimedia 'projects' in order to deliver work for clients?A project in multimedia comprises a series of tasks that deliver a combination of media and have a computer component to integrate them.The primary reasons for running a multimedia project is to make sure that it would be delivery on time, stay within the budget, meet customer requirements,improve their value, and in particular an efficient way of managing risks.Clients will usually want a fixed price up front, and will not want to change that if circumstances change. Some clients
These are:
1. clearly provide recognizable value with the offers that you make and
2. get your list to trust you.
Providing value should be simple enough, you would think, but it is very easy to make mistakes, especially if you are going to give away something for nothing to your list.
Just because you are giving something away for nothing does not mean that you can give away junk that really has no value. Even if it is free, it must be something that your list member can use, that they can see has true value.
Likewise, something that I see with a huge percentage of the giveaways that land in my mailbox which I think is a big mistake is that they are only free because they are always selling something.
I have lost count of the number of times that a free offer arrives, asking you to sign up for this or that, after which you are taken to the ubiquitous "one time offer" page.
You know the kind of thing - "buy now at this hugely discounted price, you'll never see this page again" type of pitch. There's nothing intrinsically wrong with this, it’s just that the "oto" page approach now been done to death, and so I don’t think anyone really pays attention to the anymore.
If you are devious like me, you should try bookmarking one of these "oto" pages, and then try going back to it the next day. You can almost always reload he page, making nonsense of it being a one time anything!
Far better that you give away free gifts that have real value and do not always have a back-end sale tied in, at least some of the time.
This way, people will be far more willing to open your mail, and probably more receptive to your idea when you do try to sell them something (but, please, not with an "oto" page!).
Doing this will go a long way to achieving the second requirement highlighted above, getting your list to trust you.
Make sure that any products that you are offering for sale do what they claim to do, and that they are priced at a reasonable level for whatever it is that you are providing.
In everything you say, in everything that you do, make sure that you always provide real value,
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