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  • Actual for You - What Do Snakes and a Chicken Have to Do With Viral Marketing?

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    the University of Michigan tells Forbes.com, "It [viral marketing] can be referred to
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    has become the world's biggest marketplace. That is why most advertisers believe that viral marketing is the most effective way to get customers to buy your product. As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, "It [viral marketing] can be referred to
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    iral marketing is the most effective way to get customers to buy your product. As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, "It [viral marketing] can be referred to
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    Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, "It [viral marketing] can be referred to
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    the University of Michigan tells Forbes.com, "It [viral marketing] can be referred to as word-of-mouth on steroids."

    The movie "Snakes on a Plane' is a good example. While the film didn't do so hot at the box office it got a huge amount of buzz when people started writing songs and creating videos based on the title. When the media picked up on it, word of mouth for Snakes on a Plane took off like wildfire. This required no

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