olor or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current If you are a typical YP advertiser, you read this headline and now this article, hoping to find a way to lower your YP investment. After all, who likes writing that huge check to the publisher every month, not even knowing if the ad is worth it or not? I’m on your side. I’ve even been in your shoes. I ran a YP ad for five years. But now I’m coming from a different direction. And, yes, I feel your pain and I’m here to help. But I’m not a cutter that slashes your ad size and takes a percentage of the savings, nor am I a middle-man with the power to negotiate a lower price with the local directory publisher. So who am I?

To begin with, I’ve been designing effective Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current p

your side. I’ve even been in your shoes. I ran a YP ad for five years. But now I’m coming from a different direction. And, yes, I feel your pain and I’m here to help. But I’m not a cutter that slashes your ad size and takes a percentage of the savings, nor am I a middle-man with the power to negotiate a lower price with the local directory publisher. So who am I?

To begin with, I’ve been designing effective Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current

I a middle-man with the power to negotiate a lower price with the local directory publisher. So who am I?

To begin with, I’ve been designing effective Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current

hat, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current olor or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I save you money? By pointing out the flaws and errors in your current program. And also showing you that the issue is not your expenditure, it’s your return on investment or ROI.

You wouldn’t mind spending ten dollars to make a thousand, right? So it all goes back to making your YP dollars work harder. There are several simple techniques to design a great ad and track the results. All made to save you money and get results. That’s why you’re reading this article in the first place. Now that you’ve read this far, you’re probably waiting for the sales pitch. Good, you’re primed, so here it comes…

It would take a book to explain all the various ways to improve your program and make it more profitable. It’s called, “Inside the Yellow Pages” and you can go there now to learn how to redesign your Yellow Page ads to get them working harder and better for you. It’s a small investment to make in your business’s future. And you’ll end up reducing your YP costs in the process. I promise.