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Actual for You - Is Your Yellow Page Ad a Wimp?
You really want a leather office chair. You really would like to impress all of the other employees that you left behind when you moved up through that promotion. In fact, you really want to look like you are important. More importantly, you want that leather opt
Who am I? I was a YP rep and consultant for nearly 25 year
I visited the NACS, National Association of Convenience Stores, this past week. It is a trade show and conference event for everyone involved in selling to or running convenience stores.If your beverage or other product can be sold at convenience stores, this
You have a lot at stake. There’s all that money you are spending annually. Then there is the need to bring in new customers. You are also reminding all your referrals and existing customers that you’re still around. And don’t forget the type of image you are generating. Whew. That ad has a lot of hard work to accomplish, so it must be a power-ad, and certainly no wimp.
So, how do you avoid placing a “wimpy” ad anyway? First, you do your homework. You begin by researching the industry and your competition. Next, you uncover your market by looking at your most profitable type customer. Then you decide which size and colors will make the ad generate the most returns. See, it’s just that easy. Or not. Do you know how to do all these things I just mentioned? How are you at market analysis, industry statistics and demographics? I thought as much. But that’s why I’m here to help.
Who am I? I was a YP rep and consultant for nearly 25 years
“I Can Keep It in My Head”No you can’t! No matter what size your new business is or will be, you’ll need to set up a system to keep track of your financial status. This must be done to prove your income to the government for tax purposes at the end of the y
You have a lot at stake. There’s all that money you are spending annually. Then there is the need to bring in new customers. You are also reminding all your referrals and existing customers that you’re still around. And don’t forget the type of image you are generating. Whew. That ad has a lot of hard work to accomplish, so it must be a power-ad, and certainly no wimp.
So, how do you avoid placing a “wimpy” ad anyway? First, you do your homework. You begin by researching the industry and your competition. Next, you uncover your market by looking at your most profitable type customer. Then you decide which size and colors will make the ad generate the most returns. See, it’s just that easy. Or not. Do you know how to do all these things I just mentioned? How are you at market analysis, industry statistics and demographics? I thought as much. But that’s why I’m here to help.
Who am I? I was a YP rep and consultant for nearly 25 year
Title III of the ADA was intended to remove barriers and make places of public accommodation for all type of individuals with disabilities and not just those that are wheel chair bound. The primary focus under the ADA is persons with physical disabilities and inclu
So, how do you avoid placing a “wimpy” ad anyway? First, you do your homework. You begin by researching the industry and your competition. Next, you uncover your market by looking at your most profitable type customer. Then you decide which size and colors will make the ad generate the most returns. See, it’s just that easy. Or not. Do you know how to do all these things I just mentioned? How are you at market analysis, industry statistics and demographics? I thought as much. But that’s why I’m here to help.
Who am I? I was a YP rep and consultant for nearly 25 year
Is it a High Priced program with a Big name on it? Will that make me Rich? Are those being 100% up front and honest with me? How do I know which Program is the RIGHT Program? These are all questions we MUST ask ourselves prior to committing to any Marketing Program.
Who am I? I was a YP rep and consultant for nearly 25 year
Effect of Benefits We have previously examined realistic billable hours and the effect of business expenses on your hourly rate. Now we'll look at the effect of benefits. Once upon at time, when we were employed, we received a benefits package from o
Who am I? I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.
So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money.
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