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Actual for You - Interview With Avinash Kaushik, Author of Occam's Razor
Do you use your Internet Service Provider (ISP) to get your e-mail. If you are using their 'conveniently' provided e-mail addresses for your business then you are at risk - future marketing costs, poor customer service, and lost business!I just talked to a small business owner that had her Internet service cut off. It was only an administrative error, but it caused her 2 weeks without Internet and e-mail, and was enough to make her change Internet service providers. So now she has to notify all her contacts to let them know she has a different e-mail address - that is how I found out about her dilemma.But that is just the beginning. She will now have to change her business cards, her brochures, flyers, etc. And what about that add in the yellow pages. Or all the business directories her business is listed with. Maybe she just spent money on a direct marketing campaign - what about those contacts. And just think about all those business cards that she may have handed out over the last months or years.Another small business owner recently moved to a new and larger location. You expect that you have to change marketing information after a move like this, but y
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us t
O.k, you are fed up with the 9 to 5 grind of going to work everyday and have decided to take action. You have decided to try and make a decent monthly income internet marketing. You want to start making some money fast so you can tell the boss to stick his job as soon as possible. You then surf the internet looking for the latest most popular get rich program. You get sucked in by the sales pitch and the promise of riches you can only dream about. You pay your money and get started.A few weeks later you haven`t made a cent and spent a fortune on advertising and you start to wonder what the hell has happened.Well, its not entirely your fault.These programs that promise obscene amounts of money pray on people like us. They now we want to give our job the boot and make our riches working a couple of hours a day online. They know we want instant riches and promise us the earth if we sign up for their program. We pay the fee, don`t make a cent, then get frustrated trying to make an income and end up spending more money than we can afford.We must shoulder part of the blame for this. If you think about things logically, if it was so easy to make money online, then why isn`t everybody doing it.So what's the answer? The answer is to have a realistic outlook on what is possible. Aside from that, you need to get an
1. You've been in the field of web analytics for quite some time, did you just wake up one day and think to yourself that this is something that you wanted to do, or were you thrown into the role and simply adapted to it?
At my last job with DirecTV, Sr. Manager for Enterprise Analytics, I had small amounts of exposure to Web Analytics (someone supplied log file parsed numbers into the dashboard). When I interviewed for the job at Intuit (Manager for Web Analytics) I was quite excited about the possibility of taking all my experience in Decision Support and apply it to a 100% exclusive web environment.
There is something so beautiful and scary and challenging and fun about data on the web. It was too hard to pass up. But it would be fair to say that when I took the job at Intuit I had no idea what “web analytics” was, I had not yet had the fortune to have used any web analytics application. Blaire Hansen, my hiring manager, certainly made a huuuge leap of faith in hiring me.
It has been a amazing ride and yes to answer your question I have simply adapted to it, but since my post MBA experience has been almost solely focused on Decision Support Systems I think I have brought all the learnings from traditional data warehousing and business intelligence and applied it to my current role.
2. What problems if any do you foresee with the implementation of Web 2.0 technologies such as AJAX and the explosion of tab based browsing? Are you concerned about problems of people keeping tabs open when they are not actively browsing the site?
I have blogged about the fact that slowly but surely the page paradigm is dying. That is not saying that the big problem is that the page view metric is going to be crap. It is more that currently almost all web analytics applications are constructed, from an architecture perspective, on the fact that a page view has to happen and all things go from there.
The challenge with AJAX or Flash or RIA’s is that the page view model does not work (remember this is more from a data capture and data analysis perspective). I have blogged about (http://snipurl.com/1al4p) moving to an “event” based data capture and analysis model. The challenge for the web analytics vendors is to change their underlying architectures to accommodate for a event based model and not just try to stuff events into page views because that won’t work in the long term.
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us t
Sometimes portrayed as an easy and unappealing profession fit for simpletons, being a truck driver is quite the contrary. The truck driving industry has experienced a steady increase in job growth and career opportunities in the past few years, quickly making the profession one of the nation's top jobs in terms of career growth. Truck driving provides flexibility, allowing drivers to make their own schedule, travel around the country, and bring home a substantial paycheck. The following tips are offered for individuals looking into truck driving jobs.Talk with Seasoned Drivers The best way to get reliable and accurate information is to speak with people who are actually in the profession. Ask an experienced driver about the pros and cons of the job, how it affects their family, and if they would do anything different. The internet is another, convenient way to get in touch with truckers; blogs and chat rooms are an excellent source of information. Chances are truckers will be much more candid and honest when they are in a setting where they can remain anonymous.Ride with a Trucker Consider riding along on a trip with a professional truck driver to see what life on the road is really like. Even more revealing than speaking with a driver, is actually riding with one to experien
There is something so beautiful and scary and challenging and fun about data on the web. It was too hard to pass up. But it would be fair to say that when I took the job at Intuit I had no idea what “web analytics” was, I had not yet had the fortune to have used any web analytics application. Blaire Hansen, my hiring manager, certainly made a huuuge leap of faith in hiring me.
It has been a amazing ride and yes to answer your question I have simply adapted to it, but since my post MBA experience has been almost solely focused on Decision Support Systems I think I have brought all the learnings from traditional data warehousing and business intelligence and applied it to my current role.
2. What problems if any do you foresee with the implementation of Web 2.0 technologies such as AJAX and the explosion of tab based browsing? Are you concerned about problems of people keeping tabs open when they are not actively browsing the site?
I have blogged about the fact that slowly but surely the page paradigm is dying. That is not saying that the big problem is that the page view metric is going to be crap. It is more that currently almost all web analytics applications are constructed, from an architecture perspective, on the fact that a page view has to happen and all things go from there.
The challenge with AJAX or Flash or RIA’s is that the page view model does not work (remember this is more from a data capture and data analysis perspective). I have blogged about (http://snipurl.com/1al4p) moving to an “event” based data capture and analysis model. The challenge for the web analytics vendors is to change their underlying architectures to accommodate for a event based model and not just try to stuff events into page views because that won’t work in the long term.
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us t
As you learn to incorporate the senses, you will find that their effects can persuade faster than your words. For example, smells and tastes can be very powerful. Both can evoke strong emotional memories and even physiological reactions in your listeners. Invite them to imagine the smell of freshly baked chocolate chip cookies and you will see noses flare and faces relax with the feeling associated with the smell of freshly baked cookies. Such sensation will fill their minds with feeling. Or describe in full detail the sensation of biting into a fresh orange. You want the experience to come alive in their mind as if it is happening to them. Paint the picture in such a way that it becomes so real that your audience feels a part of it. People will participate in your stories if you let them.Courtroom lawyers often create reenactments of events. They make the stories so rich in sensory detail that the jury literally sees, hears, and feels the event as it unfolded. The trial lawyer's goal is to make the description so vivid that the jurors feel the client's distress as their own and as such are moved by it. The more concrete and specific your descriptive details, the more persuasive your story telling will be. Using specific details pulls the listener into the story, making it real, making it believable.Pack your stories with aut
It has been a amazing ride and yes to answer your question I have simply adapted to it, but since my post MBA experience has been almost solely focused on Decision Support Systems I think I have brought all the learnings from traditional data warehousing and business intelligence and applied it to my current role.
2. What problems if any do you foresee with the implementation of Web 2.0 technologies such as AJAX and the explosion of tab based browsing? Are you concerned about problems of people keeping tabs open when they are not actively browsing the site?
I have blogged about the fact that slowly but surely the page paradigm is dying. That is not saying that the big problem is that the page view metric is going to be crap. It is more that currently almost all web analytics applications are constructed, from an architecture perspective, on the fact that a page view has to happen and all things go from there.
The challenge with AJAX or Flash or RIA’s is that the page view model does not work (remember this is more from a data capture and data analysis perspective). I have blogged about (http://snipurl.com/1al4p) moving to an “event” based data capture and analysis model. The challenge for the web analytics vendors is to change their underlying architectures to accommodate for a event based model and not just try to stuff events into page views because that won’t work in the long term.
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us t
Chances are this article’s title gives you a strong opinion about whether or not to continue reading. You are either in sales and want to understand your work better and therefore very interested, or you are being kind and giving me until the end of this paragraph to convince you to continue, because you aren’t in sales, you don’t want to be in sales, and you don’t see a connection between your work and sales.If you are in the second group, please give me just one more paragraph before you decide, ok?If you think of the stereotypical high pressure used car salesperson when you think about sales, rest assured that isn’t what I’m referring to. Think about this. Do you ever need to persuade others to see your position or take a particular action? Do you ever need people to follow your recommendations? Do you ever benefit in a tangible way when you are able to be more successful in persuading others? If your answer is yes to any of these questions (and I’m sure it is for everyone), then you are in sales – regardless of your job title or how you feel about “salespeople.”So regardless of your experience in or feelings about sales, there are likely things you can learn from the best in the sales field – because we are all in sales.The Model in your MindWith all due respect to the many truly o
I have blogged about the fact that slowly but surely the page paradigm is dying. That is not saying that the big problem is that the page view metric is going to be crap. It is more that currently almost all web analytics applications are constructed, from an architecture perspective, on the fact that a page view has to happen and all things go from there.
The challenge with AJAX or Flash or RIA’s is that the page view model does not work (remember this is more from a data capture and data analysis perspective). I have blogged about (http://snipurl.com/1al4p) moving to an “event” based data capture and analysis model. The challenge for the web analytics vendors is to change their underlying architectures to accommodate for a event based model and not just try to stuff events into page views because that won’t work in the long term.
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us t
Network marketing is an opportunity to meet positive people, earn an extra income, re-ignite your personal enthusiasm for life, and an opportunity to build a business and create wealth.President Calvin Coolidge posted a sign in the Oval Office that said “The business of America is business.” And it is. You live in a land of opportunity. Each year over 100,000 Americans achieve million-dollar net worth status. On average, 74% of these people achieve wealth through business ownership, while another 5% achieve wealth through sales commissions. Network marketing combines business ownership with sales, putting the MLM distributor in the same career fields as 79 out of 100 of every new millionaire in America. That’s not to say they all achieved wealth through network marketing; however, as a business owner and salesperson, you’re in the same ballpark.Opportunity does not, sadly, mean the same thing as promise. Opportunity means potential. Achieving that potential is up to you. Promises mean nothing here. Save the promises for your sweetheart, this is business. And never forget, network marketing is big business.The sole purpose of this article is to help you realize the potential of the network marketing opportunity. In other words, my goal is to help you succeed as a network marketer. I’ll let you know right off, I measure
There is a bigger challenge from Ajax / RIA’s for business users. We are used to slapping a tag on the page and expecting most data we need to show up. With web 2.0 we are going to have to think way up front exactly what we want to measure, what is success and then instrument these new experience in Ajax or RIA’s to give us the data we need. Most companies and practitioners are not yet prepared for this mental shift.
In terms of tabbed browsing, this simply exposes one more limitation of clickstream data to ultimate actionable insight. Even with tabbed browsing it is hard to make sense of clickstream data. My personal point of view with tabbed browsing the order in which a visitor sees something and follows a “path” is fairly messed up. Depending on how your sessions are initiated in terms of your analytics apps this could also screw up other reports such as referring urls etc.
But it is important to note that if you have a tab open and as long as you are not auto-reloading it, the web analytics application will terminate your session after 30 mins of inactivity and that is not a biggie. Tabbed browsing, and its related impact on clickstream data, is yet another reminder that each website owner should have a mechanism to collect qualitative data (http://snipurl.com/1al54) and to have a Trinity mindset (http://snipurl.com/1al53). Without that they will not truly be able to get actionable insights from their data.
3. What tools, features, and reports would you like to see in the upcoming Microsoft Gatineau product?
Hmm…. I don’t think my friend Ian Thomas has quite the luxury to build whatever I want, but let’s assume he does. J
I hope that with Gatineau Microsoft figures out exactly who their target audience is and then delivers a tool exactly and specifically just for that audience. Being all things to all people means being nothing to anyone. I guess I am saying I hope their tool does not have a billion standard reports out of the box, just the six that their target audience needs. Atleast initially.
Efficient segmentation. In four clicks (see I am generous!) anyone should be able to segment out traffic from the search engines or from a top referring url /’s or visitors who see x number of pages or come on a particular campaign (whose id is in the url or cookie). It is very hard to dumb down the ability to do intelligent segmentation, yet that is the key to finding actionable insights.
Some useful reporting for Search Engine Optimization. I love free traffic and with all the changes (especially at Google, such as increased “personalization”) the PPC gravy train is going to pause. SEO will become more effective at getting the right kinds of traffic yet today most tools pay lip service to the measurement of the results of SEO efforts, all you can d
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