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Actual for You - 6 Non Profit Internet Marketing Strategies
The tragic events resulting from the recent Tsunami on Boxing Day 2004 serve to again highlight the fragile nature of many of the world’s communities. In each of these locations the key tasks of treating the sick and injured, ensuring clean water was available, or made available, providing food, accommodation and so on was critically important as a first step on the way to rebuilding these communities.What further serves to highlight the magnitude of challenges facing the world as a whole, is the fact that many other activities along the development continuum continue to be in operation, or needed. In many cases these are needed in the same countries affected by th
There is a powerful secret to leap frog this connection: Donor Testimonials.
Each donor has a story, and most are dying to share it with the world. They want to make a difference that is why they are on your website right now! Give an option for your donors to express their story, their gratitude or their experience with your mission and your foundation. If they permit, have a donor testimonial link directly in your navigation bar and have it lead to your donor testimonials. This is NOT the same as having a blog. These are specific emotional stories. You will be amazed at what kind of positive donor response, viral traffic and loyalty you get from your audience. It will immediately create an e
Lead Generation is the most crucial step in your IT marketing. In this article, you will learn that lead generation is the future of your company and the most important strategic activity you should be working on.Be very careful delegating this task to anyone except possibly a spouse or business partner. Your clients aren't buying products from you. They're buying your service. They're buying your personality. They're buying your reputation. They're buying word of mouth. They're buying referrals. They're buying you.IT Marketing: Your Personal ResponsibilityYour personal service isn't something that can be commoditized and that you should think lightly about delegatin
Attraction
Most non profit foundations run their relationship model on the foundation of a powerful relationship being trust. The issue with allowing trust to become your first variable in relationship building is that trust is usually not the first attribute that begins a relationship. The inception of any relationship is attraction. We don't walk up to people and ask, "Hey, can I trust you? Great! Let's go out sometime". If your website is outdated or not optimized for search engines you are instantly loosing hundreds of thousands of dollars in donations. More important, even if you have killer designs, with beautiful graphics, have you ever considered the location of your donation button? The location of your donation graphic, type of graphic you are using and link position is the single most important update you should be concerned with right now. If your non profit website is not attractive to your potential donor, you just lost an incredibly valuable opportunity.
you must have a modern day design in 2007. Don't expect a static website with outdated information to convert for you anymore.
Trust
Building trust online is one of the most studied and tested physiological methods of non profit internet marketing. Most people want to place the responsibility for trust in a relationship on someone else. They base their trust on how someone acts towards them. But, we've discovered that trust in a relationship doesn't start with your visitors; it starts with your foundation and how willing you are to open up and allow your visitors in.
Make sure you have your Guidestar and Verisign banners on your website.
Commitment
Is your foundation committed to providing regularly updated content? Remember my notes about the difference between a partnership and relationship environment? Partnership environment visitors look for one of three things on a website: entertainment, products or information. Non profits have content. We have information. We have to use that opportunity of providing information to tell a story so compelling that the visitor donates and enters our marketing funnel. Even if you do have a support group environment such as chat rooms, message boards and blogs, the initial visit is for current, up to date knowledge. Think about it for a second. If you are a non profit for cancer research, you are 1 of about 93,000,000 web pages (according to Google) competing for the same information. There is a good chance that you don't have any added information that another website provides unless you have up to date news posted on your website often.
Make sure to add news articles directly on home page.
Gratitude
The strongest relationship building technique your non profit foundation can have is to leverage your affiliates to give back to your donors.
Here is an example: Establish a small affiliate group that has allowed you to offer discounts to your members, keep them on reserve with out promoting it on your website. Don't allow any of your visitors to see you are partnered with them.
Send your donors an email with an affiliate discount code or link to say thank you after they donate. I like to wait a couple of days, but I know some non profit internet marketers that send it immediately after the donation is complete.
Chemistry
Chemistry is the elusive quality that will separate your donor from being a one time donor to being your best friend. The problem with physical chemistry and online chemistry is that the connection, that magical "a-ha" feeling is not as easily absorbed.
There is a powerful secret to leap frog this connection: Donor Testimonials.
Each donor has a story, and most are dying to share it with the world. They want to make a difference that is why they are on your website right now! Give an option for your donors to express their story, their gratitude or their experience with your mission and your foundation. If they permit, have a donor testimonial link directly in your navigation bar and have it lead to your donor testimonials. This is NOT the same as having a blog. These are specific emotional stories. You will be amazed at what kind of positive donor response, viral traffic and loyalty you get from your audience. It will immediately create an em
I have seen a lot of internet marketing coaching offers online lately. It makes me wonder – are all these coaching programs really delivering value?I think that the key here is- do they deliver value to you? You see, if you want to supercharge your journey online, you really need coaching. You see, a coach can show you how to do things you never thought possible, or by looking at your sales page, he can show you areas where you can improve.If you hire an internet marketing coach that has done it himself, has created an online income, you can be more assured that he will be able to help you reach your goals and dreams than someone who has never done it before. So be sure
you must have a modern day design in 2007. Don't expect a static website with outdated information to convert for you anymore.
Trust
Building trust online is one of the most studied and tested physiological methods of non profit internet marketing. Most people want to place the responsibility for trust in a relationship on someone else. They base their trust on how someone acts towards them. But, we've discovered that trust in a relationship doesn't start with your visitors; it starts with your foundation and how willing you are to open up and allow your visitors in.
Make sure you have your Guidestar and Verisign banners on your website.
Commitment
Is your foundation committed to providing regularly updated content? Remember my notes about the difference between a partnership and relationship environment? Partnership environment visitors look for one of three things on a website: entertainment, products or information. Non profits have content. We have information. We have to use that opportunity of providing information to tell a story so compelling that the visitor donates and enters our marketing funnel. Even if you do have a support group environment such as chat rooms, message boards and blogs, the initial visit is for current, up to date knowledge. Think about it for a second. If you are a non profit for cancer research, you are 1 of about 93,000,000 web pages (according to Google) competing for the same information. There is a good chance that you don't have any added information that another website provides unless you have up to date news posted on your website often.
Make sure to add news articles directly on home page.
Gratitude
The strongest relationship building technique your non profit foundation can have is to leverage your affiliates to give back to your donors.
Here is an example: Establish a small affiliate group that has allowed you to offer discounts to your members, keep them on reserve with out promoting it on your website. Don't allow any of your visitors to see you are partnered with them.
Send your donors an email with an affiliate discount code or link to say thank you after they donate. I like to wait a couple of days, but I know some non profit internet marketers that send it immediately after the donation is complete.
Chemistry
Chemistry is the elusive quality that will separate your donor from being a one time donor to being your best friend. The problem with physical chemistry and online chemistry is that the connection, that magical "a-ha" feeling is not as easily absorbed.
There is a powerful secret to leap frog this connection: Donor Testimonials.
Each donor has a story, and most are dying to share it with the world. They want to make a difference that is why they are on your website right now! Give an option for your donors to express their story, their gratitude or their experience with your mission and your foundation. If they permit, have a donor testimonial link directly in your navigation bar and have it lead to your donor testimonials. This is NOT the same as having a blog. These are specific emotional stories. You will be amazed at what kind of positive donor response, viral traffic and loyalty you get from your audience. It will immediately create an e
Each year continues to throw up new challenges for those trying to make money online. However, there are still several ways of 'doing things right' that can improve your chances of success (or of continued success) this year, whatever line of business you are in.So, what follows are essential tips to help you do just that. So let's begin with an obvious tip, shall we.Tip 1: PlanPlan what work you're going to do, and stick to the plan.A plan could consist of a set of daily activities - reply to your emails, visit a forum or two, create more content for your site - or it could consist of a set of activities you want to complete in a given month.Whatever t
Is your foundation committed to providing regularly updated content? Remember my notes about the difference between a partnership and relationship environment? Partnership environment visitors look for one of three things on a website: entertainment, products or information. Non profits have content. We have information. We have to use that opportunity of providing information to tell a story so compelling that the visitor donates and enters our marketing funnel. Even if you do have a support group environment such as chat rooms, message boards and blogs, the initial visit is for current, up to date knowledge. Think about it for a second. If you are a non profit for cancer research, you are 1 of about 93,000,000 web pages (according to Google) competing for the same information. There is a good chance that you don't have any added information that another website provides unless you have up to date news posted on your website often.
Make sure to add news articles directly on home page.
Gratitude
The strongest relationship building technique your non profit foundation can have is to leverage your affiliates to give back to your donors.
Here is an example: Establish a small affiliate group that has allowed you to offer discounts to your members, keep them on reserve with out promoting it on your website. Don't allow any of your visitors to see you are partnered with them.
Send your donors an email with an affiliate discount code or link to say thank you after they donate. I like to wait a couple of days, but I know some non profit internet marketers that send it immediately after the donation is complete.
Chemistry
Chemistry is the elusive quality that will separate your donor from being a one time donor to being your best friend. The problem with physical chemistry and online chemistry is that the connection, that magical "a-ha" feeling is not as easily absorbed.
There is a powerful secret to leap frog this connection: Donor Testimonials.
Each donor has a story, and most are dying to share it with the world. They want to make a difference that is why they are on your website right now! Give an option for your donors to express their story, their gratitude or their experience with your mission and your foundation. If they permit, have a donor testimonial link directly in your navigation bar and have it lead to your donor testimonials. This is NOT the same as having a blog. These are specific emotional stories. You will be amazed at what kind of positive donor response, viral traffic and loyalty you get from your audience. It will immediately create an e
Investing in land is easy to understand. Due to demand outstripping supply, land increases in value consistently. Because of this limited supply of land, developing houses on the land is seen as one of the smartest investment opportunities today. Here are seven ways to turn your land into wealth:Obtain land at a discounted price and sell it for a profit immediately. If you find the right source, and sell to people in the correct region, you can easily make a couple thousand dollars in a few days.After purchasing land, wait for prices to go up, than sell it. This is all about supply and demand: Because the supply of land is limited, the demand has and will alway
Make sure to add news articles directly on home page.
Gratitude
The strongest relationship building technique your non profit foundation can have is to leverage your affiliates to give back to your donors.
Here is an example: Establish a small affiliate group that has allowed you to offer discounts to your members, keep them on reserve with out promoting it on your website. Don't allow any of your visitors to see you are partnered with them.
Send your donors an email with an affiliate discount code or link to say thank you after they donate. I like to wait a couple of days, but I know some non profit internet marketers that send it immediately after the donation is complete.
Chemistry
Chemistry is the elusive quality that will separate your donor from being a one time donor to being your best friend. The problem with physical chemistry and online chemistry is that the connection, that magical "a-ha" feeling is not as easily absorbed.
There is a powerful secret to leap frog this connection: Donor Testimonials.
Each donor has a story, and most are dying to share it with the world. They want to make a difference that is why they are on your website right now! Give an option for your donors to express their story, their gratitude or their experience with your mission and your foundation. If they permit, have a donor testimonial link directly in your navigation bar and have it lead to your donor testimonials. This is NOT the same as having a blog. These are specific emotional stories. You will be amazed at what kind of positive donor response, viral traffic and loyalty you get from your audience. It will immediately create an e
An Entrepreneur is an individual who chooses to go into business by himself. Often entrepreneurs decide to stay a one-person company to keep decisions and quality of work under control. These single entrepreneurs are often called solo entrepreneurs, too. These entrepreneurs are often referred to as free agents, freelancer, self-employed, sole proprietor, or home based business owner (although not all single person entrepreneurs are home-based). This often depends on the professional field they work in.Being a one person business does not mean being completely on your own. These entrepreneurs often collaborate with other businesses or build alliances with other entrepreneurs or co
There is a powerful secret to leap frog this connection: Donor Testimonials.
Each donor has a story, and most are dying to share it with the world. They want to make a difference that is why they are on your website right now! Give an option for your donors to express their story, their gratitude or their experience with your mission and your foundation. If they permit, have a donor testimonial link directly in your navigation bar and have it lead to your donor testimonials. This is NOT the same as having a blog. These are specific emotional stories. You will be amazed at what kind of positive donor response, viral traffic and loyalty you get from your audience. It will immediately create an emotion and a response from your visitors.
This is a huge, huge money maker and will almost instantly connect your visitor to your foundation.
Responsibility
Successful relationships are based on both parties taking responsibility. As a non profit foundation, it is your internet marketing responsibility to let your donors know where your non profit foundation stands financially. This is not the same as linking to the BBC or Guidestar, and this could be the MOST POWERFUL TECHNIQUE YOU WILL LEARN TODAY.
Once a month send a separate email, outside of your newsletter, and let your donors know how much you raised that month. Thank them again for being a part of that successful month. You can even put a graph or data directly on your website, but I prefer to email it so I can become more personal and have the added option to have direct communication with that donor. You may think this would have a negative impact. Absolutely not! This incorporates the strongest elements in relationship building in one process.
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