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Actual for You - Connecting With Customers - Why Some Websites Succeed - And Others Don't
Successful career change is based on first making an honest assessment of your skills and experiences. Then you match them against the current market conditions. Finally you set realistic goals. Here are five strategies to keep in mind when changing careers: Plan for a longer job search. Changing industries requires research, which requires time. Assess your financial situation and make realistic decisions. You may have to consider an interim position or part-time wo
Why?
Because the novelty of shopping online w
Yesterday I saw this ad in a magazineLadies these shoes would make you a football star. Check out latest foot ware at our store. 20% discount for first 30 customers.What a nonsense? How many women are actually interested in football? Few! No. The answer is very few. Would any woman buy shoes just because it will make her football star? I don’t think so. The above ad is a perfect example of uninspiring, disgusting and non-targeted marketing, in simple words “Full of bullshit”. Its
When I ask potential clients this simple question, I always get similar answers: to sell products, to increase subscriptions, to generate leads, or to make money.
Of course, all these answers are right.
But, only partially. They are the result of what happens when your website does what it’s supposed to do.
The purpose of your website is to connect with the people you’re supposed to serve.
Why?
Because the novelty of shopping online wo
I was watching a “Candid Camera” video last night that dramatized just how little people pay attention to us when we’re communicating.It features a man who asks various walkers for directions to a local place of interest. He is dressed normally, but he has a bag of golf clubs slung over his shoulder.As the unwitting person recites directions, a large white poster board comes between them, shuttled by apparent workmen, and when it passes completely, the direction seeker’s clothes have ch
Of course, all these answers are right.
But, only partially. They are the result of what happens when your website does what it’s supposed to do.
The purpose of your website is to connect with the people you’re supposed to serve.
Why?
Because the novelty of shopping online w
You get tired of fighting the resume. Then your next step is to search the web to find information on how to write that resume…which can take hours to research with all of the different sites out there. Many of these sites claim “free”. You click on them to find an array of pages that you are not sure where to go to get simple information that you need.With just a few tips and tricks of the trade, you might be able to pull off a resume, but you are still not sure if it works for you.
Of course, all these answers are right.
But, only partially. They are the result of what happens when your website does what it’s supposed to do.
The purpose of your website is to connect with the people you’re supposed to serve.
Why?
Because the novelty of shopping online w
How much more could you earn with an extra 10 hours a week? As small business owners, we may not have the power to add more hours to the day, but with effective time management strategies, we can certainly give ourselves more time to get things done. Here are some simple ways to increase your profits by getting a better handle on how you spend your time:* Avoid procrastination. This may be easier said than done, but it’s one of the most basic time management skills an entrepreneur can l
The purpose of your website is to connect with the people you’re supposed to serve.
Why?
Because the novelty of shopping online w
This week something unbelievable happened. Monday was the first day of a brand new radio campaign for a brand new client. I won't name the client, the station, or even the market this happened in.Due to budget restraints on the client-side, the spot was produced by the station (read free). Of course the script was written by your truly and my trusty copy-writing sidekick. The spot was finished last Thursday - and on Friday I gave my stamp of approval.Monday morning I received an email
Why?
Because the novelty of shopping online wore off a long time ago. There are now approximately 109 million websites in the world competing for the attention of Internet users. If your website doesn’t connect with them, there’s a website out there that will. And it’s that website that will succeed, and not yours.
Here are five things you need to know:
1. It’s all about your customers.
Your website should revolve around your custom
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Those Who Do Not Worry About Incremental Changes in Marketing will Fail
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