e article.This is both for a good Google landing page score, as well as for drawing the reader in, getting them involved in your content and invested in reading the rest of the article.

On the other hand, you don't want the rest of the story to be just a few sentences. Then the reader might feel shortchanged when they come to that page. The article should be long enough so you can break it off after some point and still have enough content left over for the next page. When the reader comes to that page, they should feel that they got value for giving up their email (or other data).

If there isn't enough content before the break-off point, you can start off with an introduction to the article. You can either summarize the po

Using squeeze pages can be a powerful way to capture more sales leads and build your list, but their effectiveness has decreased recently. The technique I'm about to tell you about can make them work better than ever for you.

I like to call this technique: Contentus Interruptus I first became fully aware of it years ago when I was writing sales copy and guiding marketing communications efforts for one of the biggest online financial websites. We tested all sorts of techniques to attract signups for paid as well as free services, but the approach of interrupting valued content consistently outpulled other efforts. While the idea is not new, the success of this particular method is in the details.

Here is how I came to discover the power of Contentus Interruptus, and how you can use it to squeeze more leads and sign-ups out of your squeeze pages.

I'd select a compelling, timely topic article from one of the website's financial columnists. Something like: "Why gold prices will continue to rise in the third quarter"). The article also had to have the right structure: a catchy beginning, and a sense of anticipation leading to valuable information or insight.

Then at a certain key point, I'd cut off the article and add an unobtrusive note with a link, such as: "To read entire article, click> gold prices." Not all articles had the kind of structure I wanted for this method. In those cases I created a variation, where I would write a summary of the article, and structure it to build anticipation, so when I cut off the article, people almost automatically clicked the link to read the rest. The link led to a short sign-up page. It generally contained an offer, like a free trial, and stated that upon sign-up, you'd get immediate access to the entire article.

The value of this technique was further confirmed to me when I did my own online financial newsletters. I remember one article in particular, where I crafted a squeeze page and a sign-up page about a topic that was getting a lot of buzz, but was still kind of mysterious-- the Canadian Oil Sands. I interrupted the article at a key point and put a sign up link right there. I received an explosion of opt-ins because people were so eager to read the rest of the article.

The Contentus Interruptus technique can be very powerful, but it must be done right. Here are some key points about using this technique successfully.

1) You must pick the right topic /theme. There needs to be a compelling nature to the article. For instance:- A topic generating a lot of buzz- A solution to a persistent problem in your niche- An article that sparks controversy

2)It must have a cliffhanger ending.The article should build a sense of anticipation leading to a cliffhanger moment where you abruptly cut things off. Think of the moment in a mystery story when the murderer is about to be revealed.

3) You must have sufficient content before you break off the article.This is both for a good Google landing page score, as well as for drawing the reader in, getting them involved in your content and invested in reading the rest of the article.

On the other hand, you don't want the rest of the story to be just a few sentences. Then the reader might feel shortchanged when they come to that page. The article should be long enough so you can break it off after some point and still have enough content left over for the next page. When the reader comes to that page, they should feel that they got value for giving up their email (or other data).

If there isn't enough content before the break-off point, you can start off with an introduction to the article. You can either summarize the poi

to discover the power of Contentus Interruptus, and how you can use it to squeeze more leads and sign-ups out of your squeeze pages.

I'd select a compelling, timely topic article from one of the website's financial columnists. Something like: "Why gold prices will continue to rise in the third quarter"). The article also had to have the right structure: a catchy beginning, and a sense of anticipation leading to valuable information or insight.

Then at a certain key point, I'd cut off the article and add an unobtrusive note with a link, such as: "To read entire article, click> gold prices." Not all articles had the kind of structure I wanted for this method. In those cases I created a variation, where I would write a summary of the article, and structure it to build anticipation, so when I cut off the article, people almost automatically clicked the link to read the rest. The link led to a short sign-up page. It generally contained an offer, like a free trial, and stated that upon sign-up, you'd get immediate access to the entire article.

The value of this technique was further confirmed to me when I did my own online financial newsletters. I remember one article in particular, where I crafted a squeeze page and a sign-up page about a topic that was getting a lot of buzz, but was still kind of mysterious-- the Canadian Oil Sands. I interrupted the article at a key point and put a sign up link right there. I received an explosion of opt-ins because people were so eager to read the rest of the article.

The Contentus Interruptus technique can be very powerful, but it must be done right. Here are some key points about using this technique successfully.

1) You must pick the right topic /theme. There needs to be a compelling nature to the article. For instance:- A topic generating a lot of buzz- A solution to a persistent problem in your niche- An article that sparks controversy

2)It must have a cliffhanger ending.The article should build a sense of anticipation leading to a cliffhanger moment where you abruptly cut things off. Think of the moment in a mystery story when the murderer is about to be revealed.

3) You must have sufficient content before you break off the article.This is both for a good Google landing page score, as well as for drawing the reader in, getting them involved in your content and invested in reading the rest of the article.

On the other hand, you don't want the rest of the story to be just a few sentences. Then the reader might feel shortchanged when they come to that page. The article should be long enough so you can break it off after some point and still have enough content left over for the next page. When the reader comes to that page, they should feel that they got value for giving up their email (or other data).

If there isn't enough content before the break-off point, you can start off with an introduction to the article. You can either summarize the po

of the article, and structure it to build anticipation, so when I cut off the article, people almost automatically clicked the link to read the rest. The link led to a short sign-up page. It generally contained an offer, like a free trial, and stated that upon sign-up, you'd get immediate access to the entire article.

The value of this technique was further confirmed to me when I did my own online financial newsletters. I remember one article in particular, where I crafted a squeeze page and a sign-up page about a topic that was getting a lot of buzz, but was still kind of mysterious-- the Canadian Oil Sands. I interrupted the article at a key point and put a sign up link right there. I received an explosion of opt-ins because people were so eager to read the rest of the article.

The Contentus Interruptus technique can be very powerful, but it must be done right. Here are some key points about using this technique successfully.

1) You must pick the right topic /theme. There needs to be a compelling nature to the article. For instance:- A topic generating a lot of buzz- A solution to a persistent problem in your niche- An article that sparks controversy

2)It must have a cliffhanger ending.The article should build a sense of anticipation leading to a cliffhanger moment where you abruptly cut things off. Think of the moment in a mystery story when the murderer is about to be revealed.

3) You must have sufficient content before you break off the article.This is both for a good Google landing page score, as well as for drawing the reader in, getting them involved in your content and invested in reading the rest of the article.

On the other hand, you don't want the rest of the story to be just a few sentences. Then the reader might feel shortchanged when they come to that page. The article should be long enough so you can break it off after some point and still have enough content left over for the next page. When the reader comes to that page, they should feel that they got value for giving up their email (or other data).

If there isn't enough content before the break-off point, you can start off with an introduction to the article. You can either summarize the po

le were so eager to read the rest of the article.

The Contentus Interruptus technique can be very powerful, but it must be done right. Here are some key points about using this technique successfully.

1) You must pick the right topic /theme. There needs to be a compelling nature to the article. For instance:- A topic generating a lot of buzz- A solution to a persistent problem in your niche- An article that sparks controversy

2)It must have a cliffhanger ending.The article should build a sense of anticipation leading to a cliffhanger moment where you abruptly cut things off. Think of the moment in a mystery story when the murderer is about to be revealed.

3) You must have sufficient content before you break off the article.This is both for a good Google landing page score, as well as for drawing the reader in, getting them involved in your content and invested in reading the rest of the article.

On the other hand, you don't want the rest of the story to be just a few sentences. Then the reader might feel shortchanged when they come to that page. The article should be long enough so you can break it off after some point and still have enough content left over for the next page. When the reader comes to that page, they should feel that they got value for giving up their email (or other data).

If there isn't enough content before the break-off point, you can start off with an introduction to the article. You can either summarize the po

e article.This is both for a good Google landing page score, as well as for drawing the reader in, getting them involved in your content and invested in reading the rest of the article.

On the other hand, you don't want the rest of the story to be just a few sentences. Then the reader might feel shortchanged when they come to that page. The article should be long enough so you can break it off after some point and still have enough content left over for the next page. When the reader comes to that page, they should feel that they got value for giving up their email (or other data).

If there isn't enough content before the break-off point, you can start off with an introduction to the article. You can either summarize the points that the article will make, or make it a kind of preamble, which naturally leads into the start of the article.

4) You need an enticing headline on the squeeze page, but don't make it look or sound like a sales letter or an obvious opt-in page. The headline could be the headline of the article itself or some other headline that pulls the reader into the article. It should feel like the beginning of an article not a pitch.

5) Use an unobtrustive link or a sign up form at the breakoff point. I've tested both, and the stats are close. Sometimes an unobtrusive link that the reader comes across at the end of the excerpt achieves a higher conversion rate. Sometimes a signup form at the break off point works better. Test both.

There are other elements to the success of this kind of opt-in campaign. You need to incorporate keywords from the article into your pay-per-click campaign. The offer on the sign-up page should be enticing. But the elements I've talked about here are the basics, and should get you you off to a good start.