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Actual for You - Understanding AT&T / SBC's New Yellow Pages Discount Policies
Predicting the future of business can be a challenging task, from novices to experts, CEO’s, Investment bankers, analysts, professors and investors all have tried it in the past. While some have been successful in doing it, many have fallen flat on their faces. I have compiled a few colossal failures and some that were just mere hiccups, for the experts and the companies they represent.1.“The concept is interesting and well- formed, but in order to earn better than a “C”, the idea must be feasible.” A Yale university management professor in response to Fred smith’s paper proposing overnight delivery servi
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this disco
When disaster strikes, Horizon signal is there providing emergency traffic signals and promoting traffic safety. The portability of our equipment is a crucial aspect in disaster management. Being able to quickly deploy traffic control equipment is essential in a disaster situation. Horizon Signal offers products to control all traffic situations, protect property and save lives. Our product line includes portable traffic signals, portable traffic lights, traffic light control systems and flagging traffic control alternatives.Our primary focus is on convenience, work zone safety, and endurance in a dis
The new AT&T discount program is designed to standardize the pricing for all advertisers. The discounts can be as much as 50% or as little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but the pricing policies are the same in all AT&T directory areas.
The one thing that is the universal in all of AT&T areas is to receive a discount rate for your ad you have to spend more than you did last year. You have to spend one dollar more for a 15% discount, 10% more for a 35% discount, or 20% more for a 50% discount (Some discount if you end up spending more.)
The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given directory, the less the discounts. Sonoma County’s AT&T directory discounts are considerably less than San Jose’s, which indicates that San Jose is a tougher area for AT&T to sell advertising in. (AT&T has competition from both Verizon and Valley Yellow Pages in San Jose, but only from Valley Yellow Pages in Sonoma.)
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discou
I love lanyards, they are such a neat little invention that can be used for a ton of different circumstances. Some common ways to use a lanyard is to assemble them into badge holders. There are various layouts you can apply to badges as well such as different size customizations including the landscape size setting.In addition to sizes, there are a multitude of different colors and styles that you can go for. Even the actual material of the lanyard may vary. Hypothetically you can have it personalized out of any material you so choose as long as it's within reason.Lanyards are used in every single
The one thing that is the universal in all of AT&T areas is to receive a discount rate for your ad you have to spend more than you did last year. You have to spend one dollar more for a 15% discount, 10% more for a 35% discount, or 20% more for a 50% discount (Some discount if you end up spending more.)
The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given directory, the less the discounts. Sonoma County’s AT&T directory discounts are considerably less than San Jose’s, which indicates that San Jose is a tougher area for AT&T to sell advertising in. (AT&T has competition from both Verizon and Valley Yellow Pages in San Jose, but only from Valley Yellow Pages in Sonoma.)
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this disco
If you work in a medical billing company then you will get a good laugh out of this. What you are about to read is a true story of an incident at a medical billing company. The names of the people in the company and the company itself, as well as its location have been changed so as to protect the innocent and the guilty. For those of you who don't work in a medical billing company, you may not believe that something like this can possibly happen. It can.It was just before the next HCPCS update. The company, we'll call them, XYZ Billing, needed to get the latest HCPCS codes from Medicare. They did n
The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given directory, the less the discounts. Sonoma County’s AT&T directory discounts are considerably less than San Jose’s, which indicates that San Jose is a tougher area for AT&T to sell advertising in. (AT&T has competition from both Verizon and Valley Yellow Pages in San Jose, but only from Valley Yellow Pages in Sonoma.)
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this disco
Digital signage is the newest player to the world of out-of-home advertising, and has been taking over the industry with a vengeance. The term digital signage refers to screens both large and small that are used to show content and advertising. The screens are usually networked to a main content server which can usually be administered from anywhere in the world where an internet connection is available.The benefits of digital signage are clear, and are being realized by thousands of retailers, government institutions, and educators world wide. The dynamic digital signage is eye catching, and can b
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this disco
Medical conferences brings physicians and researchers together to present and discuss their work. These conferences provide an important channel to exchange of information between health care professionals.Professsinal medical conferences can expose those in the field to new ideas and skills. They are considered essential in the field to keep abreast with new techniques and methodologies that those in the profession need to ehance their practice or research. If your in the medical field have attending a conference is in your future, there are some tips that will make your conferencing experience rewarding
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offered a Loyalty (15% off) discount for your ad. Does that mean you will save 15% on your AT&T advertising? Of course not. You have to spend $1 dollar more than last year to get the 15% discount. You accomplish this by buying additional advertising in the same directory.
Heading Growth (H.G.): Any heading not in AT&T’s top one hundred revenue-producing headings with no ad larger than a DHC (quarter page) receives 50% off of full rate.
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. The
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