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Actual for You - Has Your Website Been Google Slapped?
I've written many times about my vast experience in the fast food industry, not as a worker, but as an often mistreated customer. Each story typically involved bad food, apathetic employees, horrible customer service, and a vow never to return. That vow usually ended up in the dumpster when my craving for a chicken burrito got the better of my logic and principles.This time I'm talking about fast food for a different reason. There are lessons to be learned from those who toil behind the counters of America's fast food joints. Working in the fast food industry is not easy, it doesn't pay very well, and it's often a thankless job with long hours and little rewards. I'm not espousing the plight of the fry guy here. I'm talking about those who manage the restaurants that so many of us rely on for our daily bread.One of the best management books I've read recently is called "My Secret Life on the McJob
Web pages or websites that Google evaluates to be comprised of largely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.
In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!
In 2006 Google suffered a very major server-overload crisis. Since then they have acquire
Well there you are sitting at your desk hard at work, you have arrived early, and know that to complete everything that is expected of you, you will almost certainly have to work late, So how do you feel when a colleague with children (you don’t have any) phones in sick at the last minute because their child is ill or the school is closed or when they come in ask you to cover them as they have to leave early for a child related reason?I expect most of us wouldn’t mind too much if this was a one-off or a real emergency, beyond the colleague's control. But what if it happened more regularly how would you feel then? Would you feel resentful and used, especially as this flexibility is not available to you, no children, no excuse to have time off for the Nativity Play! It might not be so bad if your employer recognised this inequality and either compensated you in some ways or remembered it at bonus time or when a
Recently, with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.
Thus if your website's PR (or that of its inner pages) recently stole quietly away in the middle of the night with nary a goodbye take consolation in the knowledge that you are not alone; this calamity has befallen countless others.
The latest Google algorithm tweak/update has been pretty widespread and non-discriminatory in nature, targeting both new sites and well established veteran sites too.
In the good ole days it used to be that a gray page-rank bar was indicative of a website/web page that had been banned from the Google index but that seems to no longer be the case. Lately it would appear that being grayed-out merely reflects a webpage/website that is under probation (of course in certain cases a gray PR band could actually reflect a banned website/web page).
So what does this all really mean?
Google Web Paradise
Understanding Google's goals and objectives is fundamental to search-engine optimizing your website effectively and correctly within their guidelines. The first thing you need to appreciate is that online search is a business. Google is Top Dog in the search engine business for two very simple reasons:
1. Google returns the most accurate results for any given search query.
2. Of all the search engines, Google has the fastest retrieval rate for almost all queries.
Being number one for both the above listed parameters obviously has major advantages; it ensures that more people flock to use your search engine and, as has been proven time and time again, where the crowds gather the advertisers hover not far behind.
Advertisers want to get the best bang for their buck so they will naturally tend to spend their dollars where they can get the greatest percentage of targeted and relevant eyeballs; which means advertising on the major search engines (of which surprise, surprise) Google is the leader!
Google's domination of online search is a tangential derivation of the saying "The Richer Get Richer," because as Google gets better and leaves the other search engines floundering in their dust, more and more people (and advertisers) will naturally tend to gravitate to them!
The New SEO Horizon
The first thing that should be understood is that the debate about the existence of the Google Sandbox has been laid to rest once and for all. It exists and has become even more expansive as well as having gotten more rigid!
As of January 2005, Google had over 100,000 servers with which to store data in its cache index. The cache index is where Google stores a copy of every page that the googlebot crawls on the internet.
Those web pages that eventually make it into the Google Primary Index (the index that displays the resulting listings in response to a query) are the pages that have been evaluated as most relevant and qualified for that particular query.
Web pages or websites that Google evaluates to be comprised of largely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.
In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!
In 2006 Google suffered a very major server-overload crisis. Since then they have acquired
Three times I have revisited Turkey after living in the country for two years in the 1970’s. How could I ever forget? Salespeople everywhere can glean some wisdom about the unique sales approach by walking through the Grand Bazaar in Istanbul. At least three unmistakable key sales components are apparent: ask questions, be persistent and appeal to emotions.ASKING QUESTIONSAs you revel at the array of products lining the street in the Bazaar, you hear someone say, “We have a great deal on leather coats today. How would you like to buy one?” On it’s own merit a question is one of the best ways to begin a relationship with a new customer. Questions early on show interest and allow you to gather information. However, at the beginning of getting to know someone, you want to use what I call high fat questions. High fat questions will usually get more than a one word response from someone. T
In the good ole days it used to be that a gray page-rank bar was indicative of a website/web page that had been banned from the Google index but that seems to no longer be the case. Lately it would appear that being grayed-out merely reflects a webpage/website that is under probation (of course in certain cases a gray PR band could actually reflect a banned website/web page).
So what does this all really mean?
Google Web Paradise
Understanding Google's goals and objectives is fundamental to search-engine optimizing your website effectively and correctly within their guidelines. The first thing you need to appreciate is that online search is a business. Google is Top Dog in the search engine business for two very simple reasons:
1. Google returns the most accurate results for any given search query.
2. Of all the search engines, Google has the fastest retrieval rate for almost all queries.
Being number one for both the above listed parameters obviously has major advantages; it ensures that more people flock to use your search engine and, as has been proven time and time again, where the crowds gather the advertisers hover not far behind.
Advertisers want to get the best bang for their buck so they will naturally tend to spend their dollars where they can get the greatest percentage of targeted and relevant eyeballs; which means advertising on the major search engines (of which surprise, surprise) Google is the leader!
Google's domination of online search is a tangential derivation of the saying "The Richer Get Richer," because as Google gets better and leaves the other search engines floundering in their dust, more and more people (and advertisers) will naturally tend to gravitate to them!
The New SEO Horizon
The first thing that should be understood is that the debate about the existence of the Google Sandbox has been laid to rest once and for all. It exists and has become even more expansive as well as having gotten more rigid!
As of January 2005, Google had over 100,000 servers with which to store data in its cache index. The cache index is where Google stores a copy of every page that the googlebot crawls on the internet.
Those web pages that eventually make it into the Google Primary Index (the index that displays the resulting listings in response to a query) are the pages that have been evaluated as most relevant and qualified for that particular query.
Web pages or websites that Google evaluates to be comprised of largely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.
In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!
In 2006 Google suffered a very major server-overload crisis. Since then they have acquire
IntroductionWhen viewed from a high level, the cost of poor quality data can affect a company’s bottom-line in two ways. First, there’s the cost of scrap and rework, and second, missed opportunities.An example of scrap and rework costs might be when an agent errs in recording a customer’s address details, and consequently a marketing premium is sent to the wrong address. Later, the customer calls to complain.The complaint needs to be handled (extra call center time), the address details then need to be entered a second time (rework), and a second premium needs to be sent. The initial premium is scrapped.An example of missed opportunity costs might be a credit card that is not granted because the calculated credit score (erroneously) falls below the cutoff score, and the customer is rejected. The opportunity to make a sale is lost, when marketing costs were already
1. Google returns the most accurate results for any given search query.
2. Of all the search engines, Google has the fastest retrieval rate for almost all queries.
Being number one for both the above listed parameters obviously has major advantages; it ensures that more people flock to use your search engine and, as has been proven time and time again, where the crowds gather the advertisers hover not far behind.
Advertisers want to get the best bang for their buck so they will naturally tend to spend their dollars where they can get the greatest percentage of targeted and relevant eyeballs; which means advertising on the major search engines (of which surprise, surprise) Google is the leader!
Google's domination of online search is a tangential derivation of the saying "The Richer Get Richer," because as Google gets better and leaves the other search engines floundering in their dust, more and more people (and advertisers) will naturally tend to gravitate to them!
The New SEO Horizon
The first thing that should be understood is that the debate about the existence of the Google Sandbox has been laid to rest once and for all. It exists and has become even more expansive as well as having gotten more rigid!
As of January 2005, Google had over 100,000 servers with which to store data in its cache index. The cache index is where Google stores a copy of every page that the googlebot crawls on the internet.
Those web pages that eventually make it into the Google Primary Index (the index that displays the resulting listings in response to a query) are the pages that have been evaluated as most relevant and qualified for that particular query.
Web pages or websites that Google evaluates to be comprised of largely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.
In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!
In 2006 Google suffered a very major server-overload crisis. Since then they have acquire
Pennypinchers, churls, moneygrubbers, niggards, pikers, pinchfists, scrimps – I HATE them. They have a scarcity mentality and they nickel and dime everyone. I don’t spend any time with them. Frugality is good, but being cheap is not smart when you want to create abundance, friends and happiness. One of the things I have learnt is that I should spend money where appropriate. Don’t take someone to a fast food joint to close a big deal. And don’t spend a fortune on things that show no ROI. But the biggest lesson I learnt is not to do business with tightwads.Pennypinchers want everything for nothing, and they always want discounts. Here’s what you should know about discounts: Assume you’re selling a product or a service for $200 and your costs total $150. That means your profit is 25% or $50. Did you know that if you give some scrooge a 20% discount, you cut your profits by a massive 80%? And, if you really beli
The New SEO Horizon
The first thing that should be understood is that the debate about the existence of the Google Sandbox has been laid to rest once and for all. It exists and has become even more expansive as well as having gotten more rigid!
As of January 2005, Google had over 100,000 servers with which to store data in its cache index. The cache index is where Google stores a copy of every page that the googlebot crawls on the internet.
Those web pages that eventually make it into the Google Primary Index (the index that displays the resulting listings in response to a query) are the pages that have been evaluated as most relevant and qualified for that particular query.
Web pages or websites that Google evaluates to be comprised of largely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.
In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!
In 2006 Google suffered a very major server-overload crisis. Since then they have acquire
An affiliate network is a meeting ground for advertisers and affiliates to “meet”. There are possibly 100’s of good reasons why both advertisers and affiliates can benefit from signing up to a network, but in this article we will focus solely on the 5 top reasons why affiliates benefit from being part of an affiliate network.1. Campaign Selection: An affiliate network gives affiliates access to 100's of niche merchant's products and services. The network uses its time and resources to find the clever publishers who have figured out new ways to drive converting traffic. It also provides a greater variety of top performing, reputable campaigns. In this way, affiliates will easily get exposed to upmarket products such as banner rotations. With a single affiliate network, affiliates can easily work with multiple advertisers, multiple offers and multiple payment style options such as pay per click, pay per lead, pa
Web pages or websites that Google evaluates to be comprised of largely duplicate material that is already in its index are relegated to the supplemental index (the backburner). The supplemental index contains web pages and/or websites that Google considers, for all intents and purposes, to be irrelevant.
In other words you do not want your website to end up in the supplemental index because nobody will ever get to see it!
In 2006 Google suffered a very major server-overload crisis. Since then they have acquired several more servers, but this new algorithm tweak/update tends to suggest that they are leaning much more towards the principle of efficiency-and-quality versus volume-and-quantity.
In essence it appears that Google is adopting an approach geared towards maximizing efficiency of storage and organization of data. This by its very nature means restricting the amount of content that gets crawled, cached and eventually indexed (i.e., saves server space) as opposed to trying to accommodate every single piece of data that is drifting across the internet.
This certainly may go some distance explaining the zeal and passion with which they executed operation "gray band" that affected thousands of websites and web pages.
Recovering From Being G-Slapped
If your website/web pages have recently been demoted (loss of page rank) or now shamefully display a grayed-out PR bar where once a shimmering green existed, then your website has indeed been Google slapped!
So where do you go from there?
There's a saying that states "understanding the nature of the beast is the first step in divining its true intent" (which is just a fancy way of saying: if you know what makes something tick then you'll be better able to predict its future actions."
Keeping that in mind, it is possible to deduce the following aspects from the May 2007 Google update:
1. A gray PR band will be the norm for all new websites and web pages; in other words think "probation period." The length of time the PR bar remains grayed-out for any particular website/web page is dependent upon a number of factors which include:
a) How unique the content on a web page is. Pages that boast highly original and unique content will tend to be released from the gray zone quicker.
b) A web page that has a lot of unique traffic will have a shorter probation period (note that the origin of that traffic is something the search engines factor in to rule out sneaky play by individuals attempting to game the search engines).
c) Links! Links! Links! Yes, when it comes to SEO it is impossible to ignore the link factor. A page that "naturally" acquires a good number of topically related links will experience a shorter probation period.
d) Greater link activity will increase the importance of the destination page whereby such a web page will tend to attain higher PR quicker. This makes sense because a hyperactive links denotes popularity (websites that are popular are so because people find them useful).
e) The amount of time people spend on your site is also an important parameter that the search engines take into account. People tend to spend more time on websites that they find useful and the search engines can determine that fact through the use of sophisticated tracking scripts.
Bottom line: It is becoming increasingly difficult to game the search engines (the use of blackhat techniques) as their algorithms get smarter and more sophisticated.
The May 2007 Google update am
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