But let’s think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don’t drown out the useful content your readers are looking for. You work hard on your e-zine, so let’s make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
   
   By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing.
   
   So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes!



2. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
   
   I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.



3. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
   
   Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.



4. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
   
   Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
   
   A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”



5. In each issue, offer a TESTIMONIAL from one of your clients or customers.
   
   I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
   
   I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.



6. Tell us what YOU’RE all about!
   
   At the end of your ezine, take at least 10 lines and give a concise de
   Ten Tips for Cross Cultural Communication
   Here are some simple tips to help you improve your cross cultural communication skills: Slow Down Even when English is the common language in a cross cultural situation, this does not mean you should speak at normal speed. Slow down, speak clearly and ensure your pronunciation is intelligible. Separate Questions Try not to ask double questions such as, “Do you want to carry on or shall we stop here?” In a cross cultural situation only the first or second question may have been comprehended. Let your listener answer one q
   ork foryou!

   Here are 7 simple ideas on how to accomplish this:

   1. Make sure your MAIN ARTICLE always provides information that your readers will find valuable.
      
      By having a main article as the foundation of your issue, readers will feel they got what they came for — helpful information. Try a list of top 10 tips, a “how-to” article, a list of resources, a review of a trend in the industry — that sort of thing.
      
      So remember, if your e-zine is tonight’s meal, your main article should be the entree. Any promotional info should be your side dishes!
   
   
   
   2. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
      
      I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.
   
   
   
   3. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
      
      Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   4. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
      
      Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
      
      A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   5. In each issue, offer a TESTIMONIAL from one of your clients or customers.
      
      I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
      
      I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
   
   
   
   6. Tell us what YOU’RE all about!
      
      At the end of your ezine, take at least 10 lines and give a concise d
      Internet Newsletter Content
      Creating a loyal group of website visitors should be every company's online strategy ideal. People who subscribe to your newsletter are the most valuable traffic you will get as they are already aware of your existence and they trust you enough to accept your newsletters in their inbox. Your visitor's trust is essential, especially if you are selling services or products. And if you run a well organized website you should also express that in your newsletter. While the visual aspect and the layout are the ones that catch the reader's eyes first, it's the content that ensures you of thei
      br>
      
   7. Begin each issue with an EDITOR’S NOTE or PUBLISHER’S NOTE.
      
      I began doing this during the fall of 2001, and have found it’s the perfect place to let readers know about what’s happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it’s NOT your main content, you have more leeway in being direct and self-promotional.
   
   
   
   8. In your article, throw in LINKS to related articles you’ve written or been featured in, when appropriate.
      
      Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   9. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
      
      Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
      
      A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   10. In each issue, offer a TESTIMONIAL from one of your clients or customers.
       
       I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
       
       I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
   
   
   
   11. Tell us what YOU’RE all about!
       
       At the end of your ezine, take at least 10 lines and give a concise d
       How to Find Legitimate Online Jobs
       One of the most difficult things to do is to find a traditional well paying Job, however with the raise of the internet you can now find legitimate online jobs that will let you work from home and increase your income streams or replace your current job.But, most of the times is not so simple for most people because they don't know who to trust, there are a lot of online scams and work at home opportunities that just want to take money out your pocket. So, how do you find real online jobs without getting rip off? lets see...You have probably come across many online bu
       
       
       Your readers will appreciate the additional information and resources, and it’s one more chance for you to demonstrate your expertise and credibility.
   
   
   
   12. Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.
       
       Why right after the article and before anything else? If someone reads your article and says to themselves, “Gee, that was great information!” They’ll be ready to hear what else you have to share on that subject.
       
       A great lead-in for your blurb is: “Did You Like Today’s Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   13. In each issue, offer a TESTIMONIAL from one of your clients or customers.
       
       I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
       
       I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
   
   
   
   14. Tell us what YOU’RE all about!
       
       At the end of your ezine, take at least 10 lines and give a concise d
       The Power of Laughter in Sales
       While riding up the escalator in the Denver Convention Center, I found myself absent-mindedly staring at a statue outside the window. My mind was stale from the plane ride and my coffee hadn’t kicked in yet.Suddenly, my ears perked up with peculiar confusion. I thought I heard a burst of giggles in the not too distant background. I shook my head and rapidly blinked my eyes, trying to shake the schizophrenic moment and regain my sanity.But there it was again. This time, the laughter was getting louder and closer. Was I going to the psychedelic clown convention or just
       Article? If you did, you’ll LOVE my [e-book, report, upcoming workshop, etc.]...”
   
   
   
   15. In each issue, offer a TESTIMONIAL from one of your clients or customers.
       
       I saw another e-zine publisher doing this last year and thought, “What a great idea! She’s giving her readers further reason to try her services.”
       
       I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.
   
   
   
   16. Tell us what YOU’RE all about!
       
       At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.
       
       For example, here’s what I put at the bottom of every “E-zine Queen” newsletter:
       
       Marketing writer and consultant Alexandria K. Brown, “The E-zine Queen,” is author of “Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results.”
       
       It’s a step-by-step manual that walks you through the entire process. It’s available, along with “The E-zine Queen Resource Report” (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/
       
       
   17. Occasionally, make a special announcement in a SOLO MAILING.
       
       A solo mailing is any mailing you make to your E-ZINE subscriber list that is NOT a regular issue of your ezine.
       
       Now, some e-zine publishers blatantly abuse this privilege, sending out announcements every two days about the latest and greatest product or affiliate program.
       
       If you do send out any solo mailings, keep it to a minimum (I'd say no more than one or two a month), and make sure they're truly newsworthy. Perhaps one of your special offers is coming to an end, you need your readers” help, or you”re offering a last-minute workshop and need to fill seats. Get the idea?
       
       IMPORTANT: Make sure to still include your masthead, contact info, and unsubscribe info in your solo mailings. This way your readers won’t mistake them for junk mail.

   (c) 2002 Alexandria K. Brown