Actual for You - Internet and Businesses Online

Are You Actually Trying To Profit From Your Marketing Efforts?
You will have a much harder time marketing your business with this mindset.Here is what I mean...Automotive shops as an example...use an oil change advertisement as a "lead in" service to offer in efforts to obtain new customers. Not a bad idea at all...except when you try to profit from the oil change.And many of them try to...How many times have you seen a coupon in the newspaper with an oil change priced above $10.00 as a "special price?" I have seen a few too many...and with the exception of diesel vehicles and spec

be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!"

After taking my course, one client of mine decided to share a photo of his pet pug, and he said his readers went NUTS! They wrote him back with photos of their dogs and it opened up a new level of communication for him with his subscribers.

Don't Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.

If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someo

Benefits of Business Coaching
As business around the world has become increasingly competitive, the demand for business coaching has increased. Business coaching creates an environment for the overall growth of the business and trains it to adapt to change. A few years ago, just a handful of small businesses used business coaching as a means to augment their business. Today, statistics reveal that almost 58% of the medium or small sized businesses in the US are seeking the benefits of business coaching. Businesses are using coaching because it is a cost effective way to achieve results. It helps to develop per

I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.

What do the ones I love have in common?

They feel like they come from a REAL person. These publishers put some heart-and-soul into their e-zines. They share information about themselves. And because I FEEL like I know them personally, I'm more likely to buy from them at some point.

In the traditional sales world, they call this the "know, like, and trust" factor -- I abbreviate it to "KLT"

I was amazed to find that once I began sharing a bit about ME (the real Ali) in my e-zine, my response rates increased dramatically. More readers wrote me back, more clicked on my links, and more bought my products and services.

So, how can YOU put more you in your e-zine? Very easily. Here are a few ideas to get you started.

What's Going on With YOU?

Quick: Think of three things going on in your life right now that you could share with your readers. Have you won an award? Were you mentioned in a national newspaper? Did you pull a hamstring doing Tae Bo? Are you teary-eyed because your daughter's wedding is right around the corner? These are all events your readers can relate to and will appreciate you sharing.

One e-zine I used to get a real chuckle out of was Dave Balch's "Big Bucks in a Bathrobe." (Unfortunately, his business has changed so he no longer publishes it.) In each issue, Dave not only shared useful information on running a profitable business, but also hysterical stories about "life on the ranch." Dave and his wife own many animals, including horses, dogs, and "the parrot that just won't die." Whenever I saw Dave's e-zine in my mailbox, I read it right away because I knew it would brighten my mood.

Reach Out for Help

Have a question you'd like answered? Why not ask your readers for help? Example: In 2005 I bought a new VW Beetle Convertible, and in my e-zine I asked my readers who had owned convertibles to share their tips on how to care for them.

You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response.

Readers also love quick polls that allow them to give you their opinion. For multiple choice answers, I have used www.SurveyMonkey.com. It's free for up to 100 responses, and reasonably priced for more. For single question and open-ended answers, use www.AskMyEzine.com

Give Us the Picture

Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before.

Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room.

Also don't be afraid of sharing photos of your family, pets, business associates, etc. (I post mine at a personal blog which is FREE to create at www.blogger.com.) You'll be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!"

Don't Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.

If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someon

An Entrepreneurs Guide to Job Hunting
Entrepreneurs are the heart and soul of any free economy. If not for the individuals and small businesses taking on the corporate conglomerates with little more than their creativity and agility, we would all be overpaying for a poor selection of products – while the profits line the pockets of corporate executives and investors. The salary gap between the executives and everyday workers is constantly growing, and the average forty hour work week is gradually expanding closer to fifty or more for many workers.With the increased cost of living, many people are forced to wo

So, how can YOU put more you in your e-zine? Very easily. Here are a few ideas to get you started.

What's Going on With YOU?

Reach Out for Help

You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response.

Give Us the Picture

Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before.

Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room.

Don't Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.

If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someo

Categories Of Affiliate Marketing
Affiliate marketing is one of the greatest internet-marketing sources that promotes the services and products of your company. Earlier, affiliate-marketing programs have never been as popular before as it is today. Is there any specific reason for that? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to many people now than they were before.Today, as become have become internet savvy and they know the importance of the internet and affiliate marketing over the internet. Both

but also hysterical stories about "life on the ranch." Dave and his wife own many animals, including horses, dogs, and "the parrot that just won't die." Whenever I saw Dave's e-zine in my mailbox, I read it right away because I knew it would brighten my mood.

Reach Out for Help

You wouldn't believe how many people wrote me back, telling me about their own cars, how much they love them, and what new convertibles they recommend! I was delighted with the response.

Give Us the Picture

Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before.

Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room.

Don't Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.

If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someo

Independent Contractor Staffing Guide
There are many pros and cons that must be considered by those thinking of hiring independent contractors, and if those are not factored into the hiring decision, there may well be legal consequences. Of course, it is always wise to go over your plans with your attorney, so this article is not to be construed as legal advice but rather some business alerts that need to be considered before making a decision.Of course, the first thing to do is to consider the job that is to be done, the duration of the assignment, the pros and cons of choosing a permanent employee and the pr

hem to give you their opinion. For multiple choice answers, I have used www.SurveyMonkey.com. It's free for up to 100 responses, and reasonably priced for more. For single question and open-ended answers, use www.AskMyEzine.com

Give Us the Picture

Photos help your visitors and your e-zine readers feel closer to you instantly -- it's as if they know you better than before.

Unless you're ugly as a toad, a decent photo will only help your sales. (Remember you're building the KLT factor.) If you publish an HTML e-zine, put your photo in your top banner if you have room.

Don't Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.

If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someo

Industrial Laser Cutting
Over time, the use of lasers for various types of cutting jobs has increased several times over. Today, laser cutting instruments and systems are being used in many types of industrial laser cutting jobs.Industrial laser cutting is popular with various precious metal cutting industries, as it allows the precious metal to be cut with high precision. This process results in minimal wastage of precious metals. The precise cut also ensures quality work.Industrial laser cutting has gained popularity because of its many benefits. Both small and large parts can be cut at re

be surprised how often your readers will click-through to see them. Example: "Click here to see me in action at my first swing dancing competition!"

Don't Be Afraid to Have Opinions

Real people have real opinions. So voice yours, and people will perk up. I've found that my readers often respond best when they're provoked and encouraged to see things in a new light.

If some don't agree with you (and some won't), their response can lead to a brand new discussion or article topic. Remember, if someone takes the time to write you back to disagree with anything you've said, be happy. It means they're actually reading your e-zine!

Where, and How Much?

A great place to put this personal information is at the beginning of your e-zine in an "editor's note" or "welcome message." This welcomes the reader with a warm greeting from you and is the perfect spot to share these positive, personal tidbits.

Once you get the hang of giving more YOU to your readers, you'll come to enjoy the art of sharing and the increased reader-interaction it brings. Just make sure that it doesn't take over your e-zine. The bulk of your content should still be your main article, list of tips, etc. Think of your personal information as the introduction that leads up to the main event!

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/63669/actual4u-Putting-the-YOU-in-Your-Ezine.html">Putting the YOU in Your E-zine</a>

BB link (for phorums):
[url=http://www.actual4u.com/article/63669/actual4u-Putting-the-YOU-in-Your-Ezine.html]Putting the YOU in Your E-zine[/url]

Is it really a battle, or merely a misunderstanding? Perhaps it’s time the business world takes another look at both of these two revenue producing activities. Both, after all, have undergone subtle changes in recent years.

What really separates good from great companies? Some believe its their products or services while others believe its their price to earnings ratio. Do you know the next tip in making your business great?

Another new affiliate marketing program has appeared in cyberspace -- and the website has the look and feel of another old favorite, The Rich Jerk. But how different is this new guide and, crucially, does it live up to its promises?

Tags

Links

Actual for You - Putting the YOU in Your E-zine

Related Articles: