It’s a sobering fact that no one not even the “big guys” (the large publishing houses) are immune to the risk of failing and even going out of business and not so much because of lack of resources but rather lack of innovation, high vision and keeping up with inevitable change. In fact, too many companies take the complacent approach of “one-size-fits-all” to marketing and promotion with a worn out attitude of “business as usual” and “we’re the best, you’re the rest” that stifles innovative thinking (thinking outside the box) so essential for surviving and thriving in a very competitive and dynamic industry where change is the norm and maintaining success is the exception.

It’s been Geela’s experience as a self-supported and self-published author, that greater degrees of success can be achieved by any publishing company regardless of their size or circumstances simply by implementing the following principles for success that worked for her company GLOBAL VISION MEDIA:

1. It’s not your aptitude but your attitude – a winning attitude can mean the difference between success and failure. Success is a matter of perception and an equal opportunity employer. You are as successful as you make up your mind to be. So don’t be afraid to aim high. Let the story of The Little Engine That Could and David and Goliath inspire you. While some people thought that Goliath was too big to hit, David thought he was too big to miss.

2. Recognize that dreams and aspirations for success have no expiration date – these are self-imposed artificial deadlines that are silent killers of creativity and motivation.

3. What determines your level of success or level of failure is not lack of resources but rather lack of creativity (resourcefulness), high vision and faith (remember, quitters never win and winners never quit).

4. No matter what you were brainwashed to believe, never underestimate your own power to write your own life script and command control of your destiny by either finding a way or making a way. Also when you understand the difference between making things happen vs. letting things happen, you will generate whatever is necessary for you to reach your destination even when all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the “little guy” as well in order to compete successfully and even surpass the “big guys.” Any self-made successful person will tell you that indeed anything is possible especially to those who believe.

5. Apply the Kaleidoscope approach to your marketing and promotion efforts – although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearra
   10 Important Things To Tell Your Prospects
   1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.4. Tell your prospects you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you're triggering human appeal.6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live.7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time.8. Tell your prospects that your product is easy to use. People don't want to buy a product that they have to read a 100 page instruction manual.9. Tell your prospects that your product has better safety features. People want to feel safe when they use your products.10. Tell your prospects that you sta
   nnovation, high vision and keeping up with inevitable change. In fact, too many companies take the complacent approach of “one-size-fits-all” to marketing and promotion with a worn out attitude of “business as usual” and “we’re the best, you’re the rest” that stifles innovative thinking (thinking outside the box) so essential for surviving and thriving in a very competitive and dynamic industry where change is the norm and maintaining success is the exception.

   It’s been Geela’s experience as a self-supported and self-published author, that greater degrees of success can be achieved by any publishing company regardless of their size or circumstances simply by implementing the following principles for success that worked for her company GLOBAL VISION MEDIA:

   1. It’s not your aptitude but your attitude – a winning attitude can mean the difference between success and failure. Success is a matter of perception and an equal opportunity employer. You are as successful as you make up your mind to be. So don’t be afraid to aim high. Let the story of The Little Engine That Could and David and Goliath inspire you. While some people thought that Goliath was too big to hit, David thought he was too big to miss.

   2. Recognize that dreams and aspirations for success have no expiration date – these are self-imposed artificial deadlines that are silent killers of creativity and motivation.

   3. What determines your level of success or level of failure is not lack of resources but rather lack of creativity (resourcefulness), high vision and faith (remember, quitters never win and winners never quit).

   4. No matter what you were brainwashed to believe, never underestimate your own power to write your own life script and command control of your destiny by either finding a way or making a way. Also when you understand the difference between making things happen vs. letting things happen, you will generate whatever is necessary for you to reach your destination even when all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the “little guy” as well in order to compete successfully and even surpass the “big guys.” Any self-made successful person will tell you that indeed anything is possible especially to those who believe.

   5. Apply the Kaleidoscope approach to your marketing and promotion efforts – although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearr
      Blog the New World, Blog It Right
      Blogging is a free service on the World Wide Web. My 62 year old mother has a Blog. Those of you, who think having your own Blog or Weblog, are beyond your capabilities on the computer, you may have a surprise coming.You don't have to know HTML (code that web pages are written in) to be apart of the fastest growing section of the internet. Blogging is an online journal of your experiences, likes, dislikes and views that can only come from your perspective. The internet is fast becoming one big online commercial and Blogs are a refreshing reminder of the intent of the original builders of the universal web.Blogs are created by individuals for individuals, who want to communicate with a world outside of their own. There are no specific requirements in creating your own live journal. Some Bloggers simply write an account of what happened in their lives that day or that week, about their jobs, their kids, their vacations or their desires.Ranging from the shocking to the mundane, Weblogs create a sense of community as like minded surfers link their favorite Blogs back to their own site. If you feel the need to divulge your appreciation of basket weaving, simply search for "blog+basket weaving" and that Blog will probably have links to other weavers just like you.Blogosphere is a term related to all Weblogs or Blogs as a community. Blo
      owing principles for success that worked for her company GLOBAL VISION MEDIA:

      1. It’s not your aptitude but your attitude – a winning attitude can mean the difference between success and failure. Success is a matter of perception and an equal opportunity employer. You are as successful as you make up your mind to be. So don’t be afraid to aim high. Let the story of The Little Engine That Could and David and Goliath inspire you. While some people thought that Goliath was too big to hit, David thought he was too big to miss.

      2. Recognize that dreams and aspirations for success have no expiration date – these are self-imposed artificial deadlines that are silent killers of creativity and motivation.

      3. What determines your level of success or level of failure is not lack of resources but rather lack of creativity (resourcefulness), high vision and faith (remember, quitters never win and winners never quit).

      4. No matter what you were brainwashed to believe, never underestimate your own power to write your own life script and command control of your destiny by either finding a way or making a way. Also when you understand the difference between making things happen vs. letting things happen, you will generate whatever is necessary for you to reach your destination even when all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the “little guy” as well in order to compete successfully and even surpass the “big guys.” Any self-made successful person will tell you that indeed anything is possible especially to those who believe.

      5. Apply the Kaleidoscope approach to your marketing and promotion efforts – although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearr
         Monday: Your Daily Yellow Page Ad Review
         It’s the first day of the week and time to evaluate your current Yellow Page ad. You should realize that this ad has a variety of elements that can determine whether it attracts the right customer or, for that matter, any at all. Each has a specific function that can work on it’s on or support a cohesive theme. But let’s concentrate on the first item that more consumers will see and therefore, the most salient piece of the marketing puzzle.It all begins with the headline. Now, depending on several things, you have already decided that it will be your name because (a) you love it, (b) it’s a recognized company or brand name like Honda or Singer, (c) you’re a company that’s been around for ages, or (d) you can’t think of anything else to say. For whatever reason, if you want to use your name as the headline, consider this. It’s most often the first thing seen and therefore sets the tone for the entire ad. So be careful what you wish for, as the saying goes.If you’re a new business or one that has a generic name, think about a headline that is (a) provocative, (b) informative, (c) descriptive, or (d) humorous. Say you’re a plumber. An example of each might be: “Learn the 5 Mistakes a Do-It-Yourselfer Makes.” Or “We’ll Teach You Preventative Maintenance.” Or “Do You Know What’s Inside Your Pipes?” Or finally, “Do You Have Pipe-dreams or Pipe-nigh
         llers of creativity and motivation.

      6. What determines your level of success or level of failure is not lack of resources but rather lack of creativity (resourcefulness), high vision and faith (remember, quitters never win and winners never quit).

      7. No matter what you were brainwashed to believe, never underestimate your own power to write your own life script and command control of your destiny by either finding a way or making a way. Also when you understand the difference between making things happen vs. letting things happen, you will generate whatever is necessary for you to reach your destination even when all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the “little guy” as well in order to compete successfully and even surpass the “big guys.” Any self-made successful person will tell you that indeed anything is possible especially to those who believe.

      8. Apply the Kaleidoscope approach to your marketing and promotion efforts – although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearr
         Sales Management - How to Stop Wasting Expensive Technical Resources
         Do your salespeople have unlimited access to your company's technical resources? Do they take technical experts with them to first meetings with prospects? Does your management team make CONSCIOUS DECISIONS to allocate technical resources to opportunities, or do salespeople make those decisions on their own?How often does this happen?An excited salesperson contacts his or her sales manager and alerts them to a new opportunity. The sales manager assigns a technical expert to visit the prospect with the salesperson. The salesperson and the technical expert drive (or fly) to the prospect's location and spend days or weeks analyzing the prospect's situation. They perform product demonstrations and evaluations. Eventually they prepare a detailed proposal and deliver it to the prospect.Unfortunately, the deal never closes...The opportunity languishes in the salesperson's pipeline for many months and is eventually deleted. Even more unfortunate, all of the time and money your company invested to pursue the opportunity (salesperson and technical expert salaries, travel and entertainment expenses, product demonstration and evaluation costs, proposal preparation costs, etc.) was COMPLETELY WASTED.If your want to minimize wasted technical resources, hold your salespeople accountable for collecting specific information P
         r be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the “little guy” as well in order to compete successfully and even surpass the “big guys.” Any self-made successful person will tell you that indeed anything is possible especially to those who believe.

      9. Apply the Kaleidoscope approach to your marketing and promotion efforts – although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearranging them. You are limited only by your own imagination and will.

      10. Don’t use the Christopher Columbus method of planning your business if you are serious about reaching your destination of smooth sailing into a new world of success with glory. By failing to plan properly, you plan to fail by default. The power of strategic planning backed by a solid infrastructure cannot be overstated – it’s what makes or breaks regardless of the quality of your product (book). A synergetic plan in place will serve as a compass to guide your actions, evaluate your performance and run your business more profitably.

      11. A good marketing plan requires the dexterity of a circus juggler mainly because of factors such as the different life-cycle stage of each title at any given time. In Geela’s particular case, as a self-contained, it was and still is a unique multi-faceted situation with multiple projects going on simultaneously, involving a brand new book, a music album and putting together an all-star benefit concert with major music producers as part of Geela’s nonprofit organization, ONE SPIRIT, ONE WORLD (dedicated to promoting world peace focusing on children’s issues), since Geela is an established singer/songwriter with many albums, awards and rave reviews, a visionary author and a long time peace and children’s activist. She is the founder of the nonprofit organization, ONE SPIRIT, ONE WORLD, a co-founder of a successful record label, GLOBAL VISION RECORDS in addition to being a co-fonder of an up and coming independent publishing company, GLOBAL VISION BOOKS/MEDIA. To make life even more exciting, Geela is also a wife and a dedicated mom.

      12. Capitalize on any talents you might have to make up for perceived lack of sales and/or financial resources (initially when you are starting out). Geela’s situation is unique by all standards. Hers is a multi-faceted situation (music/book/nonprofit organization) which greatly enhanced the success of her efforts.

      13. Broaden your marketing and promotional parameters and capabilities to include a multi-level marketing and promotion by reaching out to different audiences from ethnic to military and other untapped markets. In Geela’s case, because of her unique background, as an immigrant from Israel who was born in Iran, with a universal appeal, she capitalized on that fact to reach broader audiences that include ethnic, minorities, women and immigrants.

      14. Your infrastructure needs to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements:

          • A comprehensive marketing and promotional plan including assorted advertising mix in key pl