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Actual for You - What Was the Name of Your Ezine Again?
If you really want the item, find the refresh button on your screen, or right click. While in eBay, you will find ‘refresh’ on your right click drop-down menu. Allow your competition to bid higher than you do. Keep refreshing the screen to see the clock countdown. About 20 seconds before the end, make your bid at the maximum price you are willing to pay.If the bid is $152 and you are willing to pay $175, then bid $175. If it is not enough, and your opponent’s high bid was more than $175, then you would have had to bid more that you were prepared to pay, so you w
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
A quick and easy way to earn a fortuneHere’s an amazing opportunity for you to make some money, even if you don’t have a dime to your name. It’s possible for you to start earning over $1,000 within the next 24 hours.I am going to show you four easy steps you need to take now in order to get your share of the richest that awaits you.I am taking about making money with affiliate programs, now I know you may have tried it in the pass to no avail or you may be trying it right now and you are a little disappointed because you haven’t made any money yet.Strategic planning for your ezine will keep your subscribers coming back for more week after week. You know that you need to start your newsletter and you've been putting it off so long that days have turned into weeks, and weeks into months. Don't let that go on any longer. It's not necessary.
Whether you're just now breaking onto the publisher scene or you've got a subscriber list and you want to revamp your ezine, answer the following questions before taking any additional action.
Q1: What topic do you intend to cover in your newsletter?
- Pick a topic that you're extremely interested in. You don't need to be an expert. Become an expert. If your interest level is high enough, you'll naturally be driven to research and study your topic. Pick a topic for your ezine that you'd love to write about for 29 subscribers or 290,000 subscribers.
- Will you be a generalist or a specialist? There's a place for both.
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.
- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Many sales reps look at ads, direct mailing pieces, catalogs, the Internet, anywhere there's advertising as sources of prospects. This is wise. But I find so many of these people ill-prepared for what they inevitably hear on calls. Here's an example of what I received.Caller: “Hello, this is Bill Jones with Video Recorders. I saw the ad for your Getting Through to Buyers video program, and we do video duplication.”“Uh-huh.”He became flustered at this point, probably because I didn't say, “Oh, you do video duplication? Where should I send my master cop
- Will you be a generalist or a specialist? There's a place for both.
- RE: The Generalist... Newsletters that cover a broad range of topics and treat them "superficially" tend to attract subscribers who are new to that topic. Your challenge as a generalist will be holding on to your subscriber's attention. You'll need a "hook" each week. This might include short powerful tips and tricks or perhaps you can feature a favorite free resource with each ezine issue.
- RE: The Specialist... Your target audience is smaller, but the chances of developing a very loyal following is better than if you choose the generalist path. Specialists have to dig deep and if you like to write and train on the nitty gritty "how-to's", then the specialist path could be your calling.
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
My wife works for the local BlockBuster video in town and they are supposed to get people to sign up for an online account but the problem is that a lot of people are afraid to sign up for these things because of fear of having to put their credit card info on the form. With the world coming online credit card fraud is on the increase. How are we able to take advantage of the savings from these online offers without having to give up our personal credit card information?Whenever I sign up for anything that says it is going to deduct from a credit card I get one of
Q2: Where will you find material for your ezine?
- Is it all inside your head just waiting for an escape route? Great. Let it flow.
- Can you take advantage of articles with reprint rights?
- Will you need to do a lot of research every time your write your newsletter? If yes, that's OK. Just be prepared to set aside the time required so that you can consistently deliver your newsletter to meet your subscribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
As an independent sales representative or one employed by a larger firm, you most likely look forward to receiving your periodic commissions, your profits, in exchange for your sales work. You have learned to expect a reward for your efforts. Regardless of the source of your paycheck, who is it that you actually work for? Many will answer that they work for their sales manager, vice president of sales or the company owner. I submit, that regardless of who signs your paycheck, in reality, you actually work for yourself. Surprised?“Me, a sole proprietor?” you say. Yecribers' expectations. Which leads to the next question...
Q3: How often will you send out your ezine?
- What's the right frequency? It varies. Monthly. Weekly. Twice per week. Daily. It all depends on your subscribership, how much time you can devote to writing your newsletter and the amount of content you plan to include with each issue.
- You'll want people to remember your name, and this is tough to accomplish when you're publishing your ezine monthly. I think weekly is good and when special occassions arise send out two issues in the same week. Surprise your readers every once in a while. Mix it up.
Q4: What format will you use for your ezine?
- Permission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Consumers in the United States spend almost seven trillion dollars each year on consumer goods. In order to tap into this lucrative market, many major companies manufacture their products in exotic locales such as China, India, or other Asian nations due to their cheap labor and lax trade restrictions. Unfortunately, few of the industries that export their capitol across the Pacific realize that they could save more money with one short trip across the southern border to the maquiladoras of CaliBaja based in Mexicali, Baja California and Calexico, California.Becaission-based email publications are still the mainstream. However, ISP filters continually make it more and more difficult to deliver email newsletters.
- Consider a blog. Consider setting up an RSS feed. Give your subscribers options on how they'd like to hear from you.
- Do you want to write lengthy in-depth articles or short punchy tips and tricks?
- Will you podcast (audio) or publish streaming video?
Q5: What name will you choose for your publication?
- Does your ezine name communicate anything about the kind of content that people can expect to receive in your newsletter?
- Catchy is good. Topical is good. Short is good. Descriptive is good.
Finally, an exercise you can do that might be helpful is to make a list of the newsletters that you consider to be outstanding. These are the ones that you open and read 100% of the time they land in your inbox. Write down the title, author / editor's name, subject matter.
Next, make a list of the newsletters you receive that you could unsubscribe from and you'd never miss them.
What are your general observations about these? I'll make an educated guess that the "loosers"...
1) Never offer any substantial or useful advice. 2) They don't specifically focus on any particular topic that you're interested in. 3) You receive messages from them 3 or 4 times per week and 95% of the time it's an ad that's been "cut n' pasted" from the latest flavor-of-the-week affiliate program / hot opportunity.
Don't let this describe your ezine.
Strategically plan your ezine so that when it comes time to monetize it, your readers will appreciate knowing about the products and services that you're promoting. Deliver value up front and you will be rewarded in time.
Copyright 2005 Ron Hutton
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