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    5 Easy Ways to Promote Your Ezine Articles
    If you've read my work for any length of time then you know that I recommend articles because you can use them to brand yourself as an expert, brand your products and services, and the search engines love them because they are content
    t’s probably other writers, indeed your competitors, who are trying to see what you’re up to.

    And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that

    Sales Funnel Strategy - Part IV
    And that’s the idea with the sales funnel—you’re giving people a free product so that they can sample your service, then you’re providing a low-ticket item, $10 to $50, that allows people to not only sample your service but to really
    In a companion article I mentioned my exasperation over the fact that my 575 posted articles haven’t brought me any tangible results, and specifically no paying clients!

    It reminds me of one of my favorite stories.

    A guy in Florida loaded a freight train with oranges and sold the cargo to a fellow in Georgia. The Georgian rerouted the shipment to someone in Kansas City, who in turn, transferred ownership to a bloke in Oregon.

    The Oregonian opened the cargo and saw nothing but rotten oranges.

    In a huff, he phoned the person who sold them to him and demanded to know, “What’s going on?”

    His contact said with utter seriousness: “You misunderstood: Those oranges aren’t for eating; they’re for SELLING!”

    I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.

    But if you’re seeking to attract your own customers or clients, you may well be disappointed.

    Here’s why:

    The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.

    And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that t

    888 Accused of Stealing Content
    888 the operators of casino on net and pacific poker have been accused of stealing webmasters content in an attempt to increase their search engine positions. The practice known as “scraping” is a spam technique and is condemned by al
    ranges and sold the cargo to a fellow in Georgia. The Georgian rerouted the shipment to someone in Kansas City, who in turn, transferred ownership to a bloke in Oregon.

    The Oregonian opened the cargo and saw nothing but rotten oranges.

    In a huff, he phoned the person who sold them to him and demanded to know, “What’s going on?”

    His contact said with utter seriousness: “You misunderstood: Those oranges aren’t for eating; they’re for SELLING!”

    I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.

    But if you’re seeking to attract your own customers or clients, you may well be disappointed.

    Here’s why:

    The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.

    And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that

    Managing Expectations
    The art and science behind making commitments and managing expectations has always been a critical skill set for senior executives and entrepreneurs to master. In fact, understanding how to come out on the right-side of the expectatio
    erson who sold them to him and demanded to know, “What’s going on?”

    His contact said with utter seriousness: “You misunderstood: Those oranges aren’t for eating; they’re for SELLING!”

    I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.

    But if you’re seeking to attract your own customers or clients, you may well be disappointed.

    Here’s why:

    The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.

    And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that

    How To Earn From Your Ezine
    So you have hundreds, if not thousands, of subscribers who have signed up for your online newsletter. You send out copies of your eZine quite regularly, and it takes so much of your time to come up with valuable content for your subs
    ing them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.

    But if you’re seeking to attract your own customers or clients, you may well be disappointed.

    Here’s why:

    The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.

    And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that

    SCM & Distribution Guide
    Supply Chain Management is a decisive element of good overall business management. To ensure profits, customer satisfaction, repeated sales and future growth a company needs to have an efficient supply chain management for any type of
    t’s probably other writers, indeed your competitors, who are trying to see what you’re up to.

    And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that these folks are buyers, as well.

    Like an aspiring actor who hangs out on Hollywood Boulevard hoping to be discovered, article marketers are doing something with similar odds of success.

    Wouldn’t it be a lot easier, faster, and certainly more direct to call or to mail something to a highly targeted audience, one consisting of known buyers of what you’re selling, and then follow through with them, one at a time?

    In a word or two, isn’t article marketing just a little too indirect and iffy?

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