Actual for You - Internet and Businesses Online

What Are You Fishing With? Lure, Bait and Gear
A 10-step exercise for services professionals to evaluate clients... Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, they released the line and fling it far out into the water. No sooner had the fly hit the water was it being reeled back in. Even today, I still don't understand how this method catches any fish. Yet it does. The results had an opportunity to occur because the line was pitched. Fly fishing looks like so much more work compared to

ould translate into a significant number of people not getting the value I plan to offer every week – value that could possibly make or break a business”! And the conversation in my head went on and on and on. Bottom line, I just didn’t feel good about it anymore. And I knew if my heart wasn’t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don’t get great content and I lose a subscriber and potential ‘Raving Fan’.

Now I don’t believ

The Olympic Games and Business
Nothing on earth can bring humanity together than the Olympic Games. It also applies that nothing can bring global business together than the quadrennial meet.Last weekend, the mountain city of Turin, host to Italy’s industrial revolution and the holiest relic in Roman Catholicism, became host to more than 2,000 athletes from some 88 participating nations.The twentieth edition of the Olympic Winter Games, like other Winter and Summer Olympiads, also brought in a host of businesses. These

As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings.

Now for years, I’ve known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer, I kept coming back to the fact that there are already a ton of newsletters out there – and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really need another newsletter?

Then one day I happened to take off my scarcity-mindset hat and put on my abundance-mindset hat and came to the realization that there’s room for all of us out there. So I said to myself, “Why not, there are plenty of potential subscribers available to me; there are over 6 ? billion people in this world! And a portion of those people are meant to hear the information I will provide, from me.”

Being an online entrepreneur, I knew that if I took this major commitment on, I would want to do it electronically because in my mind, it would be cheaper, faster and easier for me to produce. So I went ahead with an electronic version of a newsletter or better known as an ezine. For weeks I scoured my favorite ezines, looking for both what I liked and didn’t like about them and came up with a professional and traditional layout for my soon to be ezine. I got it all ready – it looked great, I was all set to go.

Then right before I hit the send button in my contact management software, I slammed on the brakes. “Wait a minute”, I said, “What was I about to do”. This ezine, while potentially could be well received, looked and felt just like all the rest. Then my inner monologue really kicked in as I heard myself saying, “It could very easily get lost in the shuffle or worse yet, go unnoticed! That could translate into a significant number of people not getting the value I plan to offer every week – value that could possibly make or break a business”! And the conversation in my head went on and on and on. Bottom line, I just didn’t feel good about it anymore. And I knew if my heart wasn’t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don’t get great content and I lose a subscriber and potential ‘Raving Fan’.

Now I don’t believ

Managing Your Business When One Client Takes Alot of Your Time
How often has your schedule been thrown out of whack because of a client’s needs?I try to live by the 80/20 rule: working from my home office 80% of the time and working onsite with clients 20% of the time. But, the past week has been the exact opposite.I had a demanding onsite project. I had to drive halfway across town and give up my weekend to help my client meet their deadline. Yeah, I know. It’s time to get me some cheese to go with my whine.You could think of this as “drowni

– and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really need another newsletter?

Now I don’t believ

Dynamics of Daylight Savings Time on Service Businesses in the United States
The Dynamics of Daylight Savings Time changes the way we live and do business. What are the true dynamics of daylight Savings. It was to improve the efficiency of energy supply and demand issues originally. Does it still work for that purpose. To some degree yes. But, not as much as you think. As a matter of fact until people readjust a little it actually hurts energy costs for those cities burning coal. Some cities use fuels to power up. Nuclear is best next to hydroelectric power. Wind sounds great,

t to hear the information I will provide, from me.”

Now I don’t believ

Are You Culturally Savvy?
What do I mean by “culturally savvy“? I am not talking about being politically correct, rather I am talking about simply being cognizant that there is a larger cultural impact on how business is conducted today than ever before. Cultural differences often exist within the same companies…they certainly exist between different companies. Without question there are different cultural business practices in different cities or regions within an individual country. These differences are almost exponentially

ut for my soon to be ezine. I got it all ready – it looked great, I was all set to go.

Now I don’t believ

Business Credit Score Made Clear
When you are opening a business, you will need to ask for a loan to do so. This loan as well as company credit cards and other accounts will all affect your company’s credit score.You will need a good credit score if your company hopes to gain more funding for any reason. A business credit score will be assessed in a similar way to a personal credit score.All of the businesses transactions, payments, and enquiries will be taken into account and can be checked at any of the main business

Now I don’t believe in being different just for the sake of being different. I believe in being different when it makes a difference, to both my target audience and to me. I educate my clients and prospects all the time on how to differentiate themselves from the competition. Basically, it was time for me to practice what I preach.

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to create a something that made a difference and I wanted prospects to take notice. I wanted to create an ELF (Easy, Lucrative, and Fun) experience for them – I wanted a masterpiece.

Then it clicked! I love to speak! I love to write as well but I certainly enjoy speaking more. I also knew that studies prove that people are more likely to listen than to read and that they also retain more that way. On top of that, there were a lot less audio-based ezines than print ones so I would certainly stand out from the pack. All signs pointed to using audio, so right away, I knew an audio-based ezine was right for me. I felt great about it! And the rest is history…

So, what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? – Because believe me, people will notice.

My ezine the “Marketing Minute” worked for me, what would work for you? Ponder that one a bit.

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Flexible work schedules can be a boon to parents trying to balance work and family responsibilities.

Is it me or is this guy really talking loudly? Find out how you may be unknowingly bugging your co-workers (or send this to someone who is driving you crazy as an FYI!)

Looking for a place where you could sell your items for a profit? Why don't you have a try at eBay.com and see your profit grow on every sale that you will make out of your items.

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