give the subscriber value. Make sure that the subject line matches the content of the emails – no trickery. If you trick your subscribers into opening an email they would not like to if they knew what was really iOne of the hardest challengers for an ezine publisher is to keep your subscribers reading your emails. You are only really in business when your subscribers are reading your emails. If you are selling a product yourself, if your subscribers are not reading your emails, they are not buying your products. If you are selling advertising and solo ads, if your subscribers are not reading your emails, you are not selling a lot of advertising because the advertisers don’t like the response they are getting.

So how do you keep your readership high?

I think that one of the most important things is credibility. Your subscribers have to consistently receive value when they read your emails, or they will stop opening them, stop reading them, and stop clicking through to the links in them. You must make sure that you never mail anything that does not give the subscriber value. Make sure that the subject line matches the content of the emails – no trickery. If you trick your subscribers into opening an email they would not like to if they knew what was really in

rself, if your subscribers are not reading your emails, they are not buying your products. If you are selling advertising and solo ads, if your subscribers are not reading your emails, you are not selling a lot of advertising because the advertisers don’t like the response they are getting.

So how do you keep your readership high?

I think that one of the most important things is credibility. Your subscribers have to consistently receive value when they read your emails, or they will stop opening them, stop reading them, and stop clicking through to the links in them. You must make sure that you never mail anything that does not give the subscriber value. Make sure that the subject line matches the content of the emails – no trickery. If you trick your subscribers into opening an email they would not like to if they knew what was really i

vertising because the advertisers don’t like the response they are getting.

So how do you keep your readership high?

I think that one of the most important things is credibility. Your subscribers have to consistently receive value when they read your emails, or they will stop opening them, stop reading them, and stop clicking through to the links in them. You must make sure that you never mail anything that does not give the subscriber value. Make sure that the subject line matches the content of the emails – no trickery. If you trick your subscribers into opening an email they would not like to if they knew what was really i

consistently receive value when they read your emails, or they will stop opening them, stop reading them, and stop clicking through to the links in them. You must make sure that you never mail anything that does not give the subscriber value. Make sure that the subject line matches the content of the emails – no trickery. If you trick your subscribers into opening an email they would not like to if they knew what was really i give the subscriber value. Make sure that the subject line matches the content of the emails – no trickery. If you trick your subscribers into opening an email they would not like to if they knew what was really in it, you get unsubscribes and people quit opening your emails.

Another thing to do is to keep the readership involved. Ask them questions, then answer the questions mailbag style, so everyone can see that you are communicating with your list. If you do this, some subscribers will actually look forward to receiving your email, rather than deleting it as soon as it comes over.