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    TRUTH IN ADVERTISING

    Below is an excerpt from our Business Kit "Advertising Works" --this is information that anybody who is advertising should know:

    Any advertising is serious business. It reflects you, your business, product and/or service. There are laws governing "truth in advertising" which are designed to prevent people from making false claims in advertising. If you have specific questions about these laws requiring answers you are advised to consult an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of th

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    rmation that anybody who is advertising should know:

    Any advertising is serious business. It reflects you, your business, product and/or service. There are laws governing "truth in advertising" which are designed to prevent people from making false claims in advertising. If you have specific questions about these laws requiring answers you are advised to consult an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of t

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    usiness, product and/or service. There are laws governing "truth in advertising" which are designed to prevent people from making false claims in advertising. If you have specific questions about these laws requiring answers you are advised to consult an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of t
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    m making false claims in advertising. If you have specific questions about these laws requiring answers you are advised to consult an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of t
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    to consult an attorney. If you can not afford to retain the services of an attorney then follow these simple rules of thumb:

    • FALSE ADVERTISING-Whatever you say or promise in your advertisement you better be able to deliver! If you can't, then you may be frauding your audience with false advertising which is illegal. No amount of financial success is worth this type of legal problem.
    • WARRANTIES-There is basically two kinds of legal promises or warranties: Expressed and implied. An express warranty, for example, is one in which you offer a

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