Tags |
|
|
Links |
|
|
Actual for You - E-mail 101: The Dos and Don'ts
Your sales day, week and month are full of scenarios.Each one is unique as to how, when and why they occur. But what's not unique is how often they occur in similar situations, similar prospect titles of contact and similar companies by industry.For example...Why do sales cycles get so drawn out, causing closing ratios to plummet? It's because salespeople fail to identify all significant decision-makers in line with their selling proposition.Now, wouldn't you say that's a significant scenario?Simply because they have not identified the significant decision-makers, the right people will not be around the table to fairly evaluate the proposition to give a "yes" or a "no."So, let's attach a name to this scenario for a common language approach. Let's call it "All the Kings Men."Next, I suggest that you develop some
DO... Use Capital Letters Sparingly
The use of all-caps is shunned on the Internet. It's called SHOUTING. Every once in a while a word or two in capitals for particular emphasis is ok, but avoid overdoing it.
Tip: Cutesy little smiles and similar symbols, known as emoticons, should also be used sparingly. :-) I advise you not to use these symbols at all in business e-mails, unless the recipient is a friend or w
Labor markets are tight in the United States and many Corporations are trying to figure out how to deal with this problem. This is one reason why Corporations, which have corporate transportation and pool cars need to consider outsourcing their vehicle maintenance and fleet washing.Pool cars need to be clean for executives to check them out and it just takes too many man-hours to run them down to the local carwash. Additionally, it costs money if they are to hire an in-house employee or have their facilities maintenance team do car washing. Usually they are slow and not very good at cleaning cars and it just makes the whole process no fun and leaves cars dirty that need to be attended too.It is therefore much wiser to have a company come in once per week or twice per month to clean and vacuum all the cars while they are in a row. These fleet-was
Many people seem to think that because they aren't dealing directly with another person (or as directly as they would be face-to-face or by telephone), all forms of civility and basic respect for the other person (i.e. the recipient), and the English language, can go out the proverbial window.
Not true! Writing e-mails is still communicating. Both the recipient and the language still deserve your respect.
The following Dos and Don'ts of writing e-mails have been adapted from my eBook entitled "Instant Home Writing Kit". The first version of these appeared in another one of my books "Internet Basics without fear!" (2000).
E-MAIL DOS AND DON'TS
DO... Use A Descriptive Subject Line
There is nothing more annoying than receiving e-mails in your e-Inbox with no heading, or a heading that does not explain what the contents of the message is all about.
When one receives multiple messages every day, the subject-line is important when reviewing and prioritizing e-mail that is in one's mailbox. Also, if you include a descriptive title, your message is almost guaranteed to be read before the ones with blank or meaningless titles.
Tip: I even revise the Subject Line when I am sending a Reply, to reflect the essence of my response. This is especially useful if it's one of those e-mails that travels back and forth 3 or 4 times. Often, there is little relationship between the point of the first message and the later ones. So, try revising the Subject Line slightly each time to reflect the content of the current reply.
DO... Use Opening And Closing Salutations
Some people have forgotten that e-mail is interpersonal communication between human beings. Basic civility still applies.
There is nothing much more impersonal than receiving an e-mail that doesn't at least say "Hello..." or "Hi..." for the opening; and "Regards..." or "Thanks..." or "Take care..." or "All the best...", or something similar as the closing.
We can't personally sign the note by hand anymore, but we can surely personalize it a little bit by at least typing in the recipient's name and then wishing them the best.
DO... Use Capital Letters Sparingly
The use of all-caps is shunned on the Internet. It's called SHOUTING. Every once in a while a word or two in capitals for particular emphasis is ok, but avoid overdoing it.
Tip: Cutesy little smiles and similar symbols, known as emoticons, should also be used sparingly. :-) I advise you not to use these symbols at all in business e-mails, unless the recipient is a friend or we
I could never understand why anyone would pay me 50 percent of their selling price when I sent a customer to their site and that customer buys their product?Wow to me this seems more like a goldmine!On the other hand maybe they have a good reason for paying so much. The product owner might know that it is not easy and takes a lot of work to get people to buy products. Even at 50% commission you will be working and after paying for all your advertising costs your commission may not meet your costs. So they are happy to pay half of what they collect in commissions to you and in some cases actually price their product and then add the affiliate commission to get their selling price.Now have you seen those emails where they tell you that if you buy a certain product you can then sell that product with 100% going into your Paypal account? Up u
The following Dos and Don'ts of writing e-mails have been adapted from my eBook entitled "Instant Home Writing Kit". The first version of these appeared in another one of my books "Internet Basics without fear!" (2000).
E-MAIL DOS AND DON'TS
DO... Use A Descriptive Subject Line
There is nothing more annoying than receiving e-mails in your e-Inbox with no heading, or a heading that does not explain what the contents of the message is all about.
When one receives multiple messages every day, the subject-line is important when reviewing and prioritizing e-mail that is in one's mailbox. Also, if you include a descriptive title, your message is almost guaranteed to be read before the ones with blank or meaningless titles.
Tip: I even revise the Subject Line when I am sending a Reply, to reflect the essence of my response. This is especially useful if it's one of those e-mails that travels back and forth 3 or 4 times. Often, there is little relationship between the point of the first message and the later ones. So, try revising the Subject Line slightly each time to reflect the content of the current reply.
DO... Use Opening And Closing Salutations
Some people have forgotten that e-mail is interpersonal communication between human beings. Basic civility still applies.
There is nothing much more impersonal than receiving an e-mail that doesn't at least say "Hello..." or "Hi..." for the opening; and "Regards..." or "Thanks..." or "Take care..." or "All the best...", or something similar as the closing.
We can't personally sign the note by hand anymore, but we can surely personalize it a little bit by at least typing in the recipient's name and then wishing them the best.
DO... Use Capital Letters Sparingly
The use of all-caps is shunned on the Internet. It's called SHOUTING. Every once in a while a word or two in capitals for particular emphasis is ok, but avoid overdoing it.
Tip: Cutesy little smiles and similar symbols, known as emoticons, should also be used sparingly. :-) I advise you not to use these symbols at all in business e-mails, unless the recipient is a friend or w
When you work with an Install and Dismantle (I & D) company at your next trade show-- and every exhibitor must hire an install and dismantle company-- it is important to have full communications with them so that your trade show exhibit will remain intact. It is essential for the trade show exhibitor, therefore, to provide the installer with a written, descriptive, detailed breakdown of all the trade show booth items and components.This inventory list should not only include the number, size and dimensions of the trade show exhibit items, but also a description of what these pieces are. In fact, it would be helpful to have a photo of the inside of each crate. Providing specific and detailed information on your trade show display can make a huge difference in your trade show booth installation and dismantling efficiency and cost.A detailed inve
Tip: I even revise the Subject Line when I am sending a Reply, to reflect the essence of my response. This is especially useful if it's one of those e-mails that travels back and forth 3 or 4 times. Often, there is little relationship between the point of the first message and the later ones. So, try revising the Subject Line slightly each time to reflect the content of the current reply.
DO... Use Opening And Closing Salutations
Some people have forgotten that e-mail is interpersonal communication between human beings. Basic civility still applies.
There is nothing much more impersonal than receiving an e-mail that doesn't at least say "Hello..." or "Hi..." for the opening; and "Regards..." or "Thanks..." or "Take care..." or "All the best...", or something similar as the closing.
We can't personally sign the note by hand anymore, but we can surely personalize it a little bit by at least typing in the recipient's name and then wishing them the best.
DO... Use Capital Letters Sparingly
The use of all-caps is shunned on the Internet. It's called SHOUTING. Every once in a while a word or two in capitals for particular emphasis is ok, but avoid overdoing it.
Tip: Cutesy little smiles and similar symbols, known as emoticons, should also be used sparingly. :-) I advise you not to use these symbols at all in business e-mails, unless the recipient is a friend or w
We've all heard it that in order to stay in business online you need to build a Targeted 'Opt-In' list.Well... I truly have to agree with that simply because this is where you'll always have a consistent source of FREE Targeted traffic(also referred to as 'Sticky Traffic') to promote your offers or related information to for years to come.It just makes sense, wouldn't you say?And, we all know that 'Email' is where the $MONEY$ is truly made when it comes to marketing your business online because it gives You the ability to Follow-Up your potential customers until they decide to buy from You.But, the problem that usually takes place is that people don't know where to start when it comes to building there own targeted Opt-In list.Now, for those of you that are new Internet marketing and don't know what a 'Opt-In' list is, here'
DO... Use Opening And Closing Salutations
Some people have forgotten that e-mail is interpersonal communication between human beings. Basic civility still applies.
There is nothing much more impersonal than receiving an e-mail that doesn't at least say "Hello..." or "Hi..." for the opening; and "Regards..." or "Thanks..." or "Take care..." or "All the best...", or something similar as the closing.
We can't personally sign the note by hand anymore, but we can surely personalize it a little bit by at least typing in the recipient's name and then wishing them the best.
DO... Use Capital Letters Sparingly
The use of all-caps is shunned on the Internet. It's called SHOUTING. Every once in a while a word or two in capitals for particular emphasis is ok, but avoid overdoing it.
Tip: Cutesy little smiles and similar symbols, known as emoticons, should also be used sparingly. :-) I advise you not to use these symbols at all in business e-mails, unless the recipient is a friend or w
Sometime in your life, you might decide that your current career is leading nowhere, or you might just be tired of doing the same old thing and feel that something better is waiting to be explored. Whatever your reasons for making a change in your career, it is important to take things into consideration.1. Pay Increase or Pay Cut: Will your career change lead to a pay increase or a pay cut? It is important to consider this option in order to plan for your budget. If you have debts or any recurring payments such as a mortgage, car payments, cell phone bills, etc., you would need to know that you would still be able to afford these luxuries.2. Location: Will you have to move in order to make the career change? This is another question that you have to take into consideration. Some people can move within their companies to do different things, oth
DO... Use Capital Letters Sparingly
The use of all-caps is shunned on the Internet. It's called SHOUTING. Every once in a while a word or two in capitals for particular emphasis is ok, but avoid overdoing it.
Tip: Cutesy little smiles and similar symbols, known as emoticons, should also be used sparingly. :-) I advise you not to use these symbols at all in business e-mails, unless the recipient is a friend or well-known to you. Just as with business letters, the principle underlying business e-mails is: clear and concise businesslike communication with a minimum of clutter. '-)
DO... Check Spelling, Grammar, and Format
Make a point to ensure that your e-mail is relatively readable. It doesn't have to be a work of art, but at least respect the basic rules of spelling and grammar. Most e-mail programs have a spell-checker option. Use it.
Tip: For better readability, break your e-mail into short 1,2, or 3 sentence paragraphs with a blank line between paragraphs. (i.e. double hard-return).
DO... Watch Out For "E-mail Rage"
Many an e-mail has been composed and sent when a person was in an angry or upset state (referred to as "flaming"). Many people have lived to regret these indiscretions in the cold sober light of the next hour, or the next day. Remember, whenever the Send button has been clicked, your e-mail is gone.
Tip: When you compose an e-mail while in an "upset state", it is always a good idea to save it as a draft for an hour or two and then read it over carefully at least once before sending it, just to make sure you are communicating what you really want to, in a clear and respectful way.
DON'T... Forward Junk Mail To Others
From time to time, people to whom we have given our e-mail address will have momentary lapses in judgment (yes, even friends and family) and will forward "junk mail" to you.
These are often long rambling stories, urban myths, scraps of wisdom, chain letters, collections of jokes, or such, that are prevalent around the Net.
This is the equivalent of opening your regular mail box at home and finding it loaded with unsolicited and unwanted promotional letters and advertising flyers. Would you forward those to your friends or family? Do you? I didn't think so.
When you receive one of these in your e-Inbox, DO NOT forward it on to someone else. Kill it then and there. This kind of unsolicited junk mail is known as "spam", and is definitely not acceptable on the Net.
If a friend or acquaintance sends one to you, politely e-mail them back asking if they would please be kind enough to remove your
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/63061/actual4u-Email-101-The-Dos-and-Donts.html">E-mail 101: The Dos and Don'ts</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/63061/actual4u-Email-101-The-Dos-and-Donts.html]E-mail 101: The Dos and Don'ts[/url]
Related Articles:
Be Easily Recognized With a Postcard Advertising Campaign
How To Pick An Affiliate Program
Successful Affiliate Marketing
Bookmark it:
|