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Actual for You - How to Make Your Email Smile
At some point, usually at the conclusion of the interview, you may be asked, "Do you have any questions?" A common answer to this question is, "No, I think you've covered everything very well." This is the wrong answer! You have passed up your opportunity to ask some critical questions that may make a difference as to whether you want to work for this company.Here are some rules and basic questions to consider asking when asked if you have questions:Rule #1 - Ask questions. This is a critical time for you
Have Some Time to Yourself One of the most important things you can have when running a successful business, is to have time for yourself. Every small business owner needs to make time to be quiet.The following facts apply in every small business: You will always have deadlines to meet.No business is perfect.No business owner is perfect.You will always have disgruntled staff to deal with.You will always have customers who are
You don’t want to be like Randy. You want to make the recipient feel like you’re right there next to them. You want someone to be excited when they receive an email from you. And you want to reassure people that email can be personable, Viagra SPAM notwithstanding.
Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails “smile” so you ma
“If you build a network, you will have a bridge to wherever you want to go.”Those words are from Harvey Mackay, marketing guru and business person extraordinaire, and probably one of the world’s foremost authorities on networking.You know, I spend a LOT of time at networking events. That’s because I know that to achieve success, professionally as well as personally, you need to have a network. And you have to be a bridge-builder, not a fence-builder—and certainly NOT a bridge-burner, like Ted in the following
You don’t want to be like Randy. You want to make the recipient feel like you’re right there next to them. You want someone to be excited when they receive an email from you. And you want to reassure people that email can be personable, Viagra SPAM notwithstanding.
Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails “smile” so you ma
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo front and center before even putting a thought to what their customers really care about.The first step in creati
Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails “smile” so you ma
I recently spoke with a franchise company that provides cleaning services. This enterprise has been in business for about 18 months. The company has ten employees, 115 clients and produces revenue of over $12,000 per month. Unfortunately, the company advertising expenses total of $5,000 every month! As a result, company profit only totals a little under ten percent. The owner wants to increase its client base and attract and retain my best employees.This reminds me of the old saying: "That you have to spend m
Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails “smile” so you ma
Entrepreneurs and small business owners know they need to market their business to make more money and attract more customers, but they often don't know how to go about it. That's why my FOCUS Marketing™ Method is such a powerful tool. It gives you specific techniques to make your marketing efforts pay off."F" is for Filtered. Concentrate on targeting people in a specific niche market to attract your ideal clients—those people who you serve well and who you are most alike. Think about what types of people you
Write Conversationally
No email will ever beat face to face interaction. But you do enhance the level of friendliness if you write in a conversational tone. Use simple words. They sound genuine. Don’t try to impress someone by thesaurusizing your email with terms you wouldn’t use in person– it sounds diaphanous, limpid, and transpicuous.
Also, don’t be afraid to use one or two word sentences. After all, you use them every day in your face to face conversations – so why is email any different! I suggest exclamations like “Wow!” and “That’s great!” to make the reader feel your presence.
A great acid test for this is to read every ema
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