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  • Actual for You - Email Communication is Dying - What's Next?

    Affiliate Products: Keeping Up With The Product Cycle
    You may not realize it, but this time of year is prime earning season. It's time to make some money to pay for your upcoming summer holidays. So just what are you doing to boost your business, and to stay up to date with what is going on?As an affiliate marketer, you need to be up to speed with the right products. The right products means having the most current ones. There is such a high turnover in products, that staying up to date has become a challenge. New products are being released at breakneck speed, every week sees a new high-powered program.And they get more and more expensive. Most of the new releases are not just ebooks, but rather massive collections on CD or DVD, or are specialty products or program
    on is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

    You don't have to go to any websites to ge

    A Career as an Insurance Agent
    Maybe you’ve just graduated college, and after four years of your nose to the books, you’re ready to look up again. Maybe you’ve been working at the same company for several years, and while you enjoy your job there’s really no room for advancement right now and the pay could be better. Whatever the situation, have you ever considered a career as an insurance agent? Insurance agents are as in demand as teachers and doctors. Everyone needs an education, everyone needs medical attention, and, at some point, everyone needs some kind of insurance.When you choose a career as an insurance agent, you’re the front person for your insurance company. Why? Insurance agents are usually the first people both existing and poten
    Currently there are 3 main types of broadcast Internet messaging systems that you can use to deliver newsletters, e-zines and other informational materials to your customers.

    I'm not going to cover here internal or intranet messaging systems, the main focus of this article is on the virtual world outside your local/corporate network.

    The main Internet Broadcasting Systems are:

    - Email broadcasts that are sent through sender's ISP and received with the email client of your customer (such as Outlook, Outlook Express, Eudora, Web Mail systems, etc.)

    - RSS Feeds delivered through web-based RSS Aggregators.

    - Completely customizable and personalized multi-media messages that are sent through RSS Channels and received with branded RSS Readers (such as Private Mail Reader and Feed Demon).

    E-mail communications used to be a very efficient way to deliver information to your prospects and customers. This was working well until we got spammers - thousands of unethical people trashing your inboxes with annoying junk offers without any permission on your part. Nobody really wanted these products, ISP customers were irritated with email-boxes full of irrelevant content, to say the least.

    Big and small ISP companies (Internet Service Providers) responded by developing anti-spam filters and society at large was forced to work out a set of anti-spam laws regulating the use of e-mails.

    So legitimate internet marketers had to accommodate themselves to these unpleasant changes by implementing various forms of opt-in verifications. In other words, now the customers have to confirm in some way that they give you permission to send them e-mails.

    And you inevitably loose a percentage of your customers who for some reasons doesn't want to go through the opt-in process.

    Unfortunately, this is only the tip of the iceberg. Anti-spam filters are now so tight, that they easily throw in the bulk folder even legitimate e-mails. How it could happen? Well, you may accidentally use some of the "bad words" - such as "free", "buy", "purchase", etc (there are hundreds of "spam words" and the list grows every day). You know very well what happen to the bulk folder emails - they are as good as trash. Chances that recipient will ever read bulk emails are slim to none.

    You also loose some of your readers when you try to enhance their experience by sending emails in html format (which would allow you to add colors, and pictures to your email, use different fonts, etc).

    You might want to go even further and insert audio or video streams into your emails to give your readers the opportunity to better comprehend the featured topic.

    You might want to do other neat things....

    Well, don't bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

    You don't have to go to any websites to ge

    Needs Based Selling
    I am sure you are familiar with the phrase, “I could sell ice cubes to an Eskimo.” First, allow me to personally congratulate anyone out there who has sold ice cubes to an Eskimo, for I believe this to be quite a difficult task to accomplish.You would have to be one heck of a sales person to accomplish this, but why would anyone waste their time selling somebody something they didn’t need?First of all, imagine how long it must have taken to pull off a sale like that, I doubt the Eskimo jumped at the chance, it must have taken a lot of persuasion on the part of the sales person.Second of all, the Eskimo doesn’t need ice cubes, so why would anyone waste their time selling them to an Eskimo.Okay, enoug
    omers. This was working well until we got spammers - thousands of unethical people trashing your inboxes with annoying junk offers without any permission on your part. Nobody really wanted these products, ISP customers were irritated with email-boxes full of irrelevant content, to say the least.

    Big and small ISP companies (Internet Service Providers) responded by developing anti-spam filters and society at large was forced to work out a set of anti-spam laws regulating the use of e-mails.

    So legitimate internet marketers had to accommodate themselves to these unpleasant changes by implementing various forms of opt-in verifications. In other words, now the customers have to confirm in some way that they give you permission to send them e-mails.

    And you inevitably loose a percentage of your customers who for some reasons doesn't want to go through the opt-in process.

    Unfortunately, this is only the tip of the iceberg. Anti-spam filters are now so tight, that they easily throw in the bulk folder even legitimate e-mails. How it could happen? Well, you may accidentally use some of the "bad words" - such as "free", "buy", "purchase", etc (there are hundreds of "spam words" and the list grows every day). You know very well what happen to the bulk folder emails - they are as good as trash. Chances that recipient will ever read bulk emails are slim to none.

    You also loose some of your readers when you try to enhance their experience by sending emails in html format (which would allow you to add colors, and pictures to your email, use different fonts, etc).

    You might want to go even further and insert audio or video streams into your emails to give your readers the opportunity to better comprehend the featured topic.

    You might want to do other neat things....

    Well, don't bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

    You don't have to go to any websites to ge

    Ten Critical Success Factors for Successful System Selection Projects
    1. Have a business case What are the motivations or benefits anticipated? What is the return on investment?2. Get the right approvals If you do not know what or who is required to approve this, find out very quickly.3. Develop an appropriate project structure No matter what others say, spend time on this, it will be worth it in the long run.4. Get buy-in from relevant stakeholders They will be waiting for the earliest opportunity to say, I told you so.5. Involve key internal and external stakeholders Involve these people to ensure a successful outcome is in their best interests.6
    s only the tip of the iceberg. Anti-spam filters are now so tight, that they easily throw in the bulk folder even legitimate e-mails. How it could happen? Well, you may accidentally use some of the "bad words" - such as "free", "buy", "purchase", etc (there are hundreds of "spam words" and the list grows every day). You know very well what happen to the bulk folder emails - they are as good as trash. Chances that recipient will ever read bulk emails are slim to none.

    You also loose some of your readers when you try to enhance their experience by sending emails in html format (which would allow you to add colors, and pictures to your email, use different fonts, etc).

    You might want to go even further and insert audio or video streams into your emails to give your readers the opportunity to better comprehend the featured topic.

    You might want to do other neat things....

    Well, don't bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

    You don't have to go to any websites to ge

    Basic Marketing Plan For Indie Games
    IntroductionA marketing plan might sound something awfully hard to do for a game developer, but to briefly put it: the marketing plan is your flightplan on how to get your game to your players. The contents of a marketing plan can be divided into several sections. A strategic plan or the company's business plan will describe the company's strategic objectives. The marketing plan will focus on those major objectives, and how to reach those goals.You don't have to have tens of pages long marketing plan that you will never use. It's much better to have a short plan that you use. Use your computer's desktop wallpaper or a one page printed plan where you put the marketing plan: goals, actions and notes. Then us
    orry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

    Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

    Very bright picture, isn't it?

    Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

    To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

    You don't have to go to any websites to ge

    How to Divide Your Business Work Time
    I believe there are two things that will make a small business successful, but there are 3 things that need to be done in business. And as an online business owner, I know it's often easier to do the one thing that doesn't have to be done and unconsciously avoid the two things that make businesses successful.The first one is marketing: You should be marketing more. I'm sure you're saying to my, "I already to a lot of marketing." My answer to you is this: If you want to be in business, increase your marketing efforts.A stunning majority of businesses fail in their first year. Why is this? I believe a major cause is inadequate marketing. Here's why:So many entrepreneurs get into business because they want to
    on is automatically updated every time when the particular RSS feed is updated.

    In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don't have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

    And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

    You don't have to go to any websites to get these data and you're not forced to receive this information, you decide where and when to receive it. (Whereas with e-mails you're facing the fact that anybody could send them to your mailing address).

    There are a many good RSS readers out there. Some are free, other offer free trial. The most well-known is FeedDemon (has free trial), then goes SharpReader, NewsCrawler, Awasu, PMR etc.

    Now it's your turn to explore the benefits of RSS technology. Use RSS messaging system of your choice and stay ahead of your competitors!

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    A courtesy copy of your publication would be appreciated. Contact the author: Oleg Ilin mailto:articles@1ezhost.biz?subject=ArticleRequest

    Copyright@ 2005 Oleg Ilin

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