Tags |
|
|
Actual for You - Do you Control Your Email Marketing Deliverability? You May be Surprised!
In the year 2005, natural disasters killed over 25,000 people and caused $57.7 billion in damage worldwide. Besides the obvious, direct impact of natural disasters (such as a tornado destroying a house), there are usually many indirect effects. Although these effects may be less obvious, they are often times more costly and can add years on to the recovery time from a disaster. As people who live in communities that have been devastated by a natural hazard will often say, “there is no such thing as a complete recovery, disasters change people’s lives forever”.Disaster Mitigation is the first link in the chain of disaster survival. Mitigation is the process of reducing the severity of the impact of natural hazards through planning. Each hazard requires a specific type of mitigation. In some cases, we can use engineering solutions. Earthquake-resistant construction and devices to hold objects in place such as earthquake st
Each major ISP maintains its own whitelist, so you will need to visit their respective websites and submit their forms. Your email ESP should be able to provide you links to the whitelist application forms for the major ISP's and email address providers. They should also be able to provide you assistance, if needed.
For additional ISP's and corporate whitelists, you will have to do a Web search or contact them directly for more information. It might be worth it to request whitelisting on selected corporate networks if a number of your list members have email addresses on these corporate networks.
Watch Email Deliverability Like a Hawk
The important point to remember is that deliverability is key to email marketing success so watch your email deli
In order for a company to be successful, it needs to maximize the productivity of each employee. Most of today’s companies are realizing that teams are the key to helping each employee achieve their potential. There are certain work roles in which people tend to be naturally comfortable. These natural roles are defined as creator, generates ideas; advancer, communicates ideas; refiner, challenges ideas; executor, implements ideas; and there is also the role of flexor, someone who has strengths in all fields and is able to fill in as needed. Maximum productivity is easily achieved when there is a person to function in each of these work roles.Although some people are equally talented at everything they do, it is more likely that your employees have talents in specific areas. Chances are that they focus their time and energy into those areas. With teams and communication being key components of today’s work environment, wh
You then send the email to your list but find that deliverability rates are lower than you planned. This is mostly because none of your recipients at a major Internet Service Provider (ISP) received your email. This is a disappointing outcome to say the least, and you decide to look into the matter further in order to avoid low email delivery rates in the future.
Why did this ISP block your emails? You learn that the ISP has blacklisted the IP address that you share with numerous other customers of your Email Service Provider (ESP). Another email marketing customer sharing your IP address sent out an email blast and got too many spam complaints. As a result the ISP blacklisted the IP from which the email blast came. The problem is that this IP address is yours also.
Your email delivery rates were lower than normal because of the actions of someone else. This problem was caused by factors completely out of your control.
Problem and Solution
You may be surprised to learn that most ESP's have a very small pool of IP addresses that nearly all of their customers share. Their large customers, however, do get a private IP address. Small businesses and non-profits typically have to share an IP or pay extra for a private one. Consider requesting a private IP address from your current ESP or even switching to an ESP that offers a private IP as a standard feature.
Alternatively, if your deliverability numbers are consistently high, it probably means that your ESP is already offering private IP addresses or they are doing a good job of managing relationships with the major ISP's. If they offer mostly shared IP addresses, good delivery rates mean they are doing a good job of insuring CAN SPAM compliance in their customers and-when your shared IP address blacklisting happens-they are able to get it removed relatively quickly. This is where good relationships with the ISP's is important.
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to share your phone number.
With a shared IP address, you share your IP address with other customers of the ISP. With some ESP's, each customer shares an IP address with thousands of other customers.
When you send out an email campaign, your emails are stamped as coming from a specific IP address-similar to how caller ID shows who is calling you. It is kind of like "caller ID" for emails but you are lumped together with everyone else who shares your IP address.
The result of this situation is that ESP's are fighting a constant battle to keep their pool of IP addresses in the good graces of the ISP's, corporate networks, etc. While high quality ESP's make sure their customers are CAN SPAM compliant, recipients still can and will file spam complaints. If above a certain threshold of your recipients file spam complaints (it varies by the ISP or corporate network), the ISP or network administrator adds the IP address to a blacklist and block all email originating from that IP address.
It is worth mentioning again that the better ESP's have relationships with the ISP's and do a good job of keeping their IP addresses off the blacklists. If the IP address does get blacklisted, they are usually fairly effective at getting the IP address removed from the blacklist. This process does not always go smoothly though.
The Next Step: Whitelisting Your IP Address
If you decide to get a private IP address, follow guidelines to avoid the spam filters, and stay CAN SPAM compliant, your deliverability rates should be excellent.
You could achieve even better deliverability by getting on the whitelists of the major ISP's and even some corporate networks to which you send a lot of email. If you do this you will enter the realm of email senders the ISP's trust to send permission-based emails that will not annoy their customers.
A whitelist is a list of IP addresses that have proven to be used for permission-based email only. The ISP lets emails from that IP through and they are much less likely to be blocked by spam filters. To get your IP address on their whitelist you have to establish a track record through a couple of months of sending legitimate email. Once you have done that, you apply for whitelisting and the ISP adds you to their whitelist. Since nobody else shares your IP address, nobody else can cause you to be removed from this whitelist or cause the ISP to add your IP to their blacklist.
How Specifically Do I Whitelist My IP Address?
To be whitelisted, you just have to establish a track record as a permission-based email marketer. This is essentially complying with the CAN SPAM regulations, meaning that you do things like include a valid From address, send to confirmed opt-in email lists, and provide your recipients a clear opt-out link; you do not do things like write deceptive subject lines or try to hide the intent of your emails. There is more to CAN SPAM and I recommend doing a Google search and reading the summary of CAN SPAM. You can read it in a few minutes, and will help you make sure your email campaigns comply. The rules are simple.
To qualify for whitelisting status, you have to have a good but not a perfect track record in terms of spam complaints. As all who do email marketing know, sending email to an opt-in list can still result in some spam complaints. People forget they opted in originally or they grow irritated with the emails and file a quick spam complaint rather than finding the opt-out link at the bottom of the email. The ISP's recognize that there will always be some spam complaints with permission-based email marketing. However, as long as the complaints fall below a certain threshold, you can pass the criteria for whitelisting. The ISP's know that real spammers receive a higher level of complaints than permission-based email marketers.
Each major ISP maintains its own whitelist, so you will need to visit their respective websites and submit their forms. Your email ESP should be able to provide you links to the whitelist application forms for the major ISP's and email address providers. They should also be able to provide you assistance, if needed.
For additional ISP's and corporate whitelists, you will have to do a Web search or contact them directly for more information. It might be worth it to request whitelisting on selected corporate networks if a number of your list members have email addresses on these corporate networks.
Watch Email Deliverability Like a Hawk
The important point to remember is that deliverability is key to email marketing success so watch your email deliv
Postcard Marketing Technique #1 Get Their Attention With a Powerful HeadlineDon't try to close your sale with postcards. There isn't enough room to provide all the information needed to close get the listing. Instead, briefly state the major benefit(s) you offer to attract your prospect's attention. Then motivate them to get more detailed information. For example, send them to your web site or give them a phone number to call.Postcard Marketing Technique #2: Design Your Postcard to Look Like Personal Message to Your ProspectYour prospect's attention is fleeting and you only have seconds to attract their attention. Design your postcard to stand out from the crowd. It might be the color, or shape or size. Whatever attracts attention and lures prospects into reading your postcard.Postcard Marketing Technique #3:
Alternatively, if your deliverability numbers are consistently high, it probably means that your ESP is already offering private IP addresses or they are doing a good job of managing relationships with the major ISP's. If they offer mostly shared IP addresses, good delivery rates mean they are doing a good job of insuring CAN SPAM compliance in their customers and-when your shared IP address blacklisting happens-they are able to get it removed relatively quickly. This is where good relationships with the ISP's is important.
What is an IP Address and Why Should I Care?
Every machine connected to the Internet has a unique number called an IP address. A good analogy would be cell phone numbers.
The big difference is that you do not share your cell phone number with a large group of people. You have a unique cell phone number through which people can reliably reach you and only you. They know it is you calling, and not some prank caller who happens to share your phone number.
With a shared IP address, you share your IP address with other customers of the ISP. With some ESP's, each customer shares an IP address with thousands of other customers.
When you send out an email campaign, your emails are stamped as coming from a specific IP address-similar to how caller ID shows who is calling you. It is kind of like "caller ID" for emails but you are lumped together with everyone else who shares your IP address.
The result of this situation is that ESP's are fighting a constant battle to keep their pool of IP addresses in the good graces of the ISP's, corporate networks, etc. While high quality ESP's make sure their customers are CAN SPAM compliant, recipients still can and will file spam complaints. If above a certain threshold of your recipients file spam complaints (it varies by the ISP or corporate network), the ISP or network administrator adds the IP address to a blacklist and block all email originating from that IP address.
It is worth mentioning again that the better ESP's have relationships with the ISP's and do a good job of keeping their IP addresses off the blacklists. If the IP address does get blacklisted, they are usually fairly effective at getting the IP address removed from the blacklist. This process does not always go smoothly though.
The Next Step: Whitelisting Your IP Address
If you decide to get a private IP address, follow guidelines to avoid the spam filters, and stay CAN SPAM compliant, your deliverability rates should be excellent.
You could achieve even better deliverability by getting on the whitelists of the major ISP's and even some corporate networks to which you send a lot of email. If you do this you will enter the realm of email senders the ISP's trust to send permission-based emails that will not annoy their customers.
A whitelist is a list of IP addresses that have proven to be used for permission-based email only. The ISP lets emails from that IP through and they are much less likely to be blocked by spam filters. To get your IP address on their whitelist you have to establish a track record through a couple of months of sending legitimate email. Once you have done that, you apply for whitelisting and the ISP adds you to their whitelist. Since nobody else shares your IP address, nobody else can cause you to be removed from this whitelist or cause the ISP to add your IP to their blacklist.
How Specifically Do I Whitelist My IP Address?
To be whitelisted, you just have to establish a track record as a permission-based email marketer. This is essentially complying with the CAN SPAM regulations, meaning that you do things like include a valid From address, send to confirmed opt-in email lists, and provide your recipients a clear opt-out link; you do not do things like write deceptive subject lines or try to hide the intent of your emails. There is more to CAN SPAM and I recommend doing a Google search and reading the summary of CAN SPAM. You can read it in a few minutes, and will help you make sure your email campaigns comply. The rules are simple.
To qualify for whitelisting status, you have to have a good but not a perfect track record in terms of spam complaints. As all who do email marketing know, sending email to an opt-in list can still result in some spam complaints. People forget they opted in originally or they grow irritated with the emails and file a quick spam complaint rather than finding the opt-out link at the bottom of the email. The ISP's recognize that there will always be some spam complaints with permission-based email marketing. However, as long as the complaints fall below a certain threshold, you can pass the criteria for whitelisting. The ISP's know that real spammers receive a higher level of complaints than permission-based email marketers.
Each major ISP maintains its own whitelist, so you will need to visit their respective websites and submit their forms. Your email ESP should be able to provide you links to the whitelist application forms for the major ISP's and email address providers. They should also be able to provide you assistance, if needed.
For additional ISP's and corporate whitelists, you will have to do a Web search or contact them directly for more information. It might be worth it to request whitelisting on selected corporate networks if a number of your list members have email addresses on these corporate networks.
Watch Email Deliverability Like a Hawk
The important point to remember is that deliverability is key to email marketing success so watch your email deli
Those who watched HBO's Sex and the City (SATC, now available on DVD) know the last eight episodes were less about sex and more about city. And the last three episodes, taken together could serve as a case study for a decision faced by many clients Should I follow my heart or hang on to my job?Whether you want to move to be closer to aging parents, or follow a lover into a new life, the stakes are extremely high. Some people really do live happily ever after, but others end up divorced, broke, and stuck in a place they really hate. Here are some tips to become part of the first group and avoid the second.1. Test the move.Before selling your home, resigning from your job, giving up your apartment, or getting a visa, spend time in your future environment and watch for changes in yourself and your relationship. SATC fans noticed that Carrie's lover, Alexander, began to act differently once he was on his own
The result of this situation is that ESP's are fighting a constant battle to keep their pool of IP addresses in the good graces of the ISP's, corporate networks, etc. While high quality ESP's make sure their customers are CAN SPAM compliant, recipients still can and will file spam complaints. If above a certain threshold of your recipients file spam complaints (it varies by the ISP or corporate network), the ISP or network administrator adds the IP address to a blacklist and block all email originating from that IP address.
It is worth mentioning again that the better ESP's have relationships with the ISP's and do a good job of keeping their IP addresses off the blacklists. If the IP address does get blacklisted, they are usually fairly effective at getting the IP address removed from the blacklist. This process does not always go smoothly though.
The Next Step: Whitelisting Your IP Address
If you decide to get a private IP address, follow guidelines to avoid the spam filters, and stay CAN SPAM compliant, your deliverability rates should be excellent.
You could achieve even better deliverability by getting on the whitelists of the major ISP's and even some corporate networks to which you send a lot of email. If you do this you will enter the realm of email senders the ISP's trust to send permission-based emails that will not annoy their customers.
A whitelist is a list of IP addresses that have proven to be used for permission-based email only. The ISP lets emails from that IP through and they are much less likely to be blocked by spam filters. To get your IP address on their whitelist you have to establish a track record through a couple of months of sending legitimate email. Once you have done that, you apply for whitelisting and the ISP adds you to their whitelist. Since nobody else shares your IP address, nobody else can cause you to be removed from this whitelist or cause the ISP to add your IP to their blacklist.
How Specifically Do I Whitelist My IP Address?
To be whitelisted, you just have to establish a track record as a permission-based email marketer. This is essentially complying with the CAN SPAM regulations, meaning that you do things like include a valid From address, send to confirmed opt-in email lists, and provide your recipients a clear opt-out link; you do not do things like write deceptive subject lines or try to hide the intent of your emails. There is more to CAN SPAM and I recommend doing a Google search and reading the summary of CAN SPAM. You can read it in a few minutes, and will help you make sure your email campaigns comply. The rules are simple.
To qualify for whitelisting status, you have to have a good but not a perfect track record in terms of spam complaints. As all who do email marketing know, sending email to an opt-in list can still result in some spam complaints. People forget they opted in originally or they grow irritated with the emails and file a quick spam complaint rather than finding the opt-out link at the bottom of the email. The ISP's recognize that there will always be some spam complaints with permission-based email marketing. However, as long as the complaints fall below a certain threshold, you can pass the criteria for whitelisting. The ISP's know that real spammers receive a higher level of complaints than permission-based email marketers.
Each major ISP maintains its own whitelist, so you will need to visit their respective websites and submit their forms. Your email ESP should be able to provide you links to the whitelist application forms for the major ISP's and email address providers. They should also be able to provide you assistance, if needed.
For additional ISP's and corporate whitelists, you will have to do a Web search or contact them directly for more information. It might be worth it to request whitelisting on selected corporate networks if a number of your list members have email addresses on these corporate networks.
Watch Email Deliverability Like a Hawk
The important point to remember is that deliverability is key to email marketing success so watch your email deli
More than 70% of the people in a recent survey said that they wanted to turn their small business ideas in to a business of their own. What stops most of them is the lack of business experience.Here we will examine what's most important, and what type of qualities you'll need to have or gain. Before you enter the road towards realization of your small business ideas.The biggest asset, and by far the most important in the event of become a successful small business owner, is to have or develop a positive attitude. A wise man once said "your attitude will determine your altitude". When you pursue your dream and reverse it into reality, you'll need a positive attitude. You also must be able to commit and be willing to do what ever it takes to make your dream come true.Many people start their small business with high motivation. Only to loose all of it at sight of the first obstacle.
A whitelist is a list of IP addresses that have proven to be used for permission-based email only. The ISP lets emails from that IP through and they are much less likely to be blocked by spam filters. To get your IP address on their whitelist you have to establish a track record through a couple of months of sending legitimate email. Once you have done that, you apply for whitelisting and the ISP adds you to their whitelist. Since nobody else shares your IP address, nobody else can cause you to be removed from this whitelist or cause the ISP to add your IP to their blacklist.
How Specifically Do I Whitelist My IP Address?
To be whitelisted, you just have to establish a track record as a permission-based email marketer. This is essentially complying with the CAN SPAM regulations, meaning that you do things like include a valid From address, send to confirmed opt-in email lists, and provide your recipients a clear opt-out link; you do not do things like write deceptive subject lines or try to hide the intent of your emails. There is more to CAN SPAM and I recommend doing a Google search and reading the summary of CAN SPAM. You can read it in a few minutes, and will help you make sure your email campaigns comply. The rules are simple.
To qualify for whitelisting status, you have to have a good but not a perfect track record in terms of spam complaints. As all who do email marketing know, sending email to an opt-in list can still result in some spam complaints. People forget they opted in originally or they grow irritated with the emails and file a quick spam complaint rather than finding the opt-out link at the bottom of the email. The ISP's recognize that there will always be some spam complaints with permission-based email marketing. However, as long as the complaints fall below a certain threshold, you can pass the criteria for whitelisting. The ISP's know that real spammers receive a higher level of complaints than permission-based email marketers.
Each major ISP maintains its own whitelist, so you will need to visit their respective websites and submit their forms. Your email ESP should be able to provide you links to the whitelist application forms for the major ISP's and email address providers. They should also be able to provide you assistance, if needed.
For additional ISP's and corporate whitelists, you will have to do a Web search or contact them directly for more information. It might be worth it to request whitelisting on selected corporate networks if a number of your list members have email addresses on these corporate networks.
Watch Email Deliverability Like a Hawk
The important point to remember is that deliverability is key to email marketing success so watch your email deli
1. People tend to click more often when specifically told to do so. CLICK HERE to download the secret to my success! No, really. Please... One day when talking to a friend of mine through removing some spyware from his computer, I asked how he thought he got it. "I don't know..." he quickly replied..."I guess I clicked on something that told me to click on it."... I do recall reading somewhere that 10% of us turn our brains off when we get online. If you want someone to buy something, don't just tell them to buy it, tell them exactly how to buy it.2. Most people can't remember more than seven things at once There is a reason US phone numbers are 7 digits long - 10 if you include the area code... Humans are pattern driven creatures. We like 24 hours in a day, 7 days in a week, 4 weeks in a month, 12 months in a year... and so on. The more patterns we make as humans, the more our mind can relate different things.
Each major ISP maintains its own whitelist, so you will need to visit their respective websites and submit their forms. Your email ESP should be able to provide you links to the whitelist application forms for the major ISP's and email address providers. They should also be able to provide you assistance, if needed.
For additional ISP's and corporate whitelists, you will have to do a Web search or contact them directly for more information. It might be worth it to request whitelisting on selected corporate networks if a number of your list members have email addresses on these corporate networks.
Watch Email Deliverability Like a Hawk
The important point to remember is that deliverability is key to email marketing success so watch your email deliverability like a hawk. If your ESP is not performing for you then find out why and remedy the situation quickly. Try to make changes using your current ESP first. If nothing changes, then it might be time to consider a change.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/62657/actual4u-Do-you-Control-Your-Email-Marketing-Deliverability-You-May-be-Surprised.html">Do you Control Your Email Marketing Deliverability? You May be Surprised!</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/62657/actual4u-Do-you-Control-Your-Email-Marketing-Deliverability-You-May-be-Surprised.html]Do you Control Your Email Marketing Deliverability? You May be Surprised![/url]
Related Articles:
Tittle's Top Ten: Ways To Get Fired
How to Connect to, Communicate with, and Motivate Everyone!
Bookmark it:
|