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    It Happened Again: GM to Lay Off Significant Numbers
    It has happened again, and again in a very big way. I am sure you have heard the news that General Motors has announced they are closing plants and letting some 30,000 people go. Some they will be able to relocate, some they won’t.Ford announced they are laying off over 4,000 people as well. This is all devastating news that we should all be concern
    ly translate into sales, sign-ups, and higher customer satisfaction.

    (2) You don't need a "voice of god." That's the term a lot of people in the media industry use for those super deep voiced announcers you hear at the movies and sometimes on the radio. Studies show customers and prospects are more likely to connect with a voice that sounds more like a regular person.

    (3) But unlike an

    The Federal Trade Commission Lacks Free Market Thinking
    Has the Federal Trade Commission run amuck? Indeed it has, it has become a problematic bureaucracy. The Federal Trade Commission lacks free market thinking. I always assumed that half of the Federal Trade Commissions staff are attorneys and the other half are economists. I think I am surprised that the economists have allowed the attorneys to win the interna
    Most TV commercials you see, radio commercials you hear, training films, and more use the voice of a professional announcer. In the media industry, these much sought after voice pros are called Voice Over Talent.

    A fine voice over talent can give you a warm, friendly read that not only entices prospects to take an interest in you, but effectively urges them to buy. A good voice can accentuate just the right words, stress the right phrases, and literally create an emotion in the listener.

    In the past, many producers both large and small avoided working with top voice over talents because (1) they were hard to contact, (2) took weeks to finish the job, and (3) were very expensive.

    The usual method was to contact an advertising or talent agency who set up a session with the voice over talent. Not only could this take days, weeks, or even months for some top talents -- the fee could range from several hundred to thousands of dollars and more.

    Today the old system in still in place, but other top voice over artists are making the experience MUCH easier, quicker, and affordable. As a busy voice over talent, I offer voice services from my web site and often have the client's job finished in as little as one hour. Fees are low enough for even the solo web site owner to afford a professional voice for their site's greeting or flash presentation.

    Here are a few things to look for in a voice over talent:

    (1) The voice should be friendly and personable. A warm, friendly voice immediately creates a warm feeling for most people. That warm feeling can quickly translate into sales, sign-ups, and higher customer satisfaction.

    (2) You don't need a "voice of god." That's the term a lot of people in the media industry use for those super deep voiced announcers you hear at the movies and sometimes on the radio. Studies show customers and prospects are more likely to connect with a voice that sounds more like a regular person.

    (3) But unlike an e

    Growing Your Business One Customer At A Time
    The People aspect of business is really what it is all about. Rule #1: Think of customers as individuals. Once we think that way, we realize our business is our customer, not our product or services. Putting all the focus on the merchandise in our store, or the services our corporation offers, leaves out the most important component: each individual customer.
    just the right words, stress the right phrases, and literally create an emotion in the listener.

    In the past, many producers both large and small avoided working with top voice over talents because (1) they were hard to contact, (2) took weeks to finish the job, and (3) were very expensive.

    The usual method was to contact an advertising or talent agency who set up a session with the voice over talent. Not only could this take days, weeks, or even months for some top talents -- the fee could range from several hundred to thousands of dollars and more.

    Today the old system in still in place, but other top voice over artists are making the experience MUCH easier, quicker, and affordable. As a busy voice over talent, I offer voice services from my web site and often have the client's job finished in as little as one hour. Fees are low enough for even the solo web site owner to afford a professional voice for their site's greeting or flash presentation.

    Here are a few things to look for in a voice over talent:

    (1) The voice should be friendly and personable. A warm, friendly voice immediately creates a warm feeling for most people. That warm feeling can quickly translate into sales, sign-ups, and higher customer satisfaction.

    (2) You don't need a "voice of god." That's the term a lot of people in the media industry use for those super deep voiced announcers you hear at the movies and sometimes on the radio. Studies show customers and prospects are more likely to connect with a voice that sounds more like a regular person.

    (3) But unlike an

    Facing The Truth About Paper: What You Probably Suspected, But Hate To Admit!
    Losing a piece of paper can cost you piece of mind, a harmonious relationship, valuable time, an account, a promotion, or even your job! October is National Clean-Out Your Files Month -- a great time to face the facts about paper.According to research sited by Abigail Sellen and Richard Harper in The Myth of the Paperless Office (MIT Press 2002), by t
    ce over talent. Not only could this take days, weeks, or even months for some top talents -- the fee could range from several hundred to thousands of dollars and more.

    Today the old system in still in place, but other top voice over artists are making the experience MUCH easier, quicker, and affordable. As a busy voice over talent, I offer voice services from my web site and often have the client's job finished in as little as one hour. Fees are low enough for even the solo web site owner to afford a professional voice for their site's greeting or flash presentation.

    Here are a few things to look for in a voice over talent:

    (1) The voice should be friendly and personable. A warm, friendly voice immediately creates a warm feeling for most people. That warm feeling can quickly translate into sales, sign-ups, and higher customer satisfaction.

    (2) You don't need a "voice of god." That's the term a lot of people in the media industry use for those super deep voiced announcers you hear at the movies and sometimes on the radio. Studies show customers and prospects are more likely to connect with a voice that sounds more like a regular person.

    (3) But unlike an

    Business Travel Made Easy By Businessperson Minded Hotels
    If you're a businessman who travels often, the chances are you know what to look for in a good hotel room. And, if you're the kind of business traveller who spends a lot of time on the road, you might also carry around photos of your family, or other small items from home to make yourself feel more comfortable in your hotel room - after all, it's the small th
    ient's job finished in as little as one hour. Fees are low enough for even the solo web site owner to afford a professional voice for their site's greeting or flash presentation.

    Here are a few things to look for in a voice over talent:

    (1) The voice should be friendly and personable. A warm, friendly voice immediately creates a warm feeling for most people. That warm feeling can quickly translate into sales, sign-ups, and higher customer satisfaction.

    (2) You don't need a "voice of god." That's the term a lot of people in the media industry use for those super deep voiced announcers you hear at the movies and sometimes on the radio. Studies show customers and prospects are more likely to connect with a voice that sounds more like a regular person.

    (3) But unlike an

    Taking Charge Of Your Files
    One of the first steps is to box up last years files. However, before you do that be sure to go through your files and clean them out. The files that can take up a lot of space during the year, can be easily tossed. For example, your correspondence file, newsletter files, chron files. You can also combine your completed client files for the year, both seller
    ly translate into sales, sign-ups, and higher customer satisfaction.

    (2) You don't need a "voice of god." That's the term a lot of people in the media industry use for those super deep voiced announcers you hear at the movies and sometimes on the radio. Studies show customers and prospects are more likely to connect with a voice that sounds more like a regular person.

    (3) But unlike an everyday person, professional voices know how to accentuate a word, stress a phrase, and create a mental image for the listener. This ability is probably the number one thing you should look for. Listen closely how the talent reads a script. Is the reading flat or are they bringing the script to life?

    (4) Don't blow your budget on an overly expensive voice over talent. Getting the agency's top voice may be impressive to your friends, but saving the money and using a high quality but affordable voice over artist will give you as good or better results. You can use the money you save to enhance other aspects of your project, giving you a better shot at success.

    Finally, keep in mind most people act on their feelings, not necessarily their logic. Nothing stimulates emotions like a good voice. Using a professional voice over talent makes a lot of sense.

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