• Train your front desk staff to ask “Would you like to join our email newsletter?”. You may offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”



• Offer guest incentives. Consider offering a modest discount to your email newsletter subscribers. Don’t go overboard and try to reinvent the frequent flyer program but make sure that being a list member has value to the recipients.



• Use the list! Even if you have a modest list size, you can use it to get some traction with your subscribers. Meaningful content that is sent periodically can help fill in the gaps during off-season times. Sending an email broadcast too infrequently typically leads to high unsubscribe rates or undeliverable emails.



• Make it easy to sign up. Have a form set up on your site that enables users to add themselves to your list and enables you to add new users. Add the form to your favorites on a computer that is closest to your checkout desk. When you get a new email address, add it immediately.



• Honor your customers' needs. If you do email reservation confirmations, you may have email addresses for some customers who do not want to receive your broadcast emails. Be sure to honor those requests! Customers who want to kee
  Completing the Annual Planning Process
  Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we take part in many activities,
  ffer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”



• Offer guest incentives. Consider offering a modest discount to your email newsletter subscribers. Don’t go overboard and try to reinvent the frequent flyer program but make sure that being a list member has value to the recipients.



• Use the list! Even if you have a modest list size, you can use it to get some traction with your subscribers. Meaningful content that is sent periodically can help fill in the gaps during off-season times. Sending an email broadcast too infrequently typically leads to high unsubscribe rates or undeliverable emails.



• Make it easy to sign up. Have a form set up on your site that enables users to add themselves to your list and enables you to add new users. Add the form to your favorites on a computer that is closest to your checkout desk. When you get a new email address, add it immediately.



• Honor your customers' needs. If you do email reservation confirmations, you may have email addresses for some customers who do not want to receive your broadcast emails. Be sure to honor those requests! Customers who want to kee
  Don't Think Your Online Marketing Newsletter Need An Extreme Makeover?
  Will you be totally transparent for a moment and answer these two questions honestly. How many subscribers opted into your marketing newsletter today? Was it at least 20 or maybe 10? How many product or affiliate sales did you make from your newsletter today? Well, if you answered zero that's okay, let's take a look a
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• Use the list! Even if you have a modest list size, you can use it to get some traction with your subscribers. Meaningful content that is sent periodically can help fill in the gaps during off-season times. Sending an email broadcast too infrequently typically leads to high unsubscribe rates or undeliverable emails.



• Make it easy to sign up. Have a form set up on your site that enables users to add themselves to your list and enables you to add new users. Add the form to your favorites on a computer that is closest to your checkout desk. When you get a new email address, add it immediately.



• Honor your customers' needs. If you do email reservation confirmations, you may have email addresses for some customers who do not want to receive your broadcast emails. Be sure to honor those requests! Customers who want to kee
  The Top 10 Steps for Organizing Your Office/Workspace
  Do you run late for meetings, misplace keys, files, important documents, or other items, run afoul of deadlines, or forget appointments? If so, you're not alone. Americans lose/waste nine (9) million hours per day looking for misplaced items, according to the American Demographics Society. If this is an area of challenge
  ves to your list and enables you to add new users. Add the form to your favorites on a computer that is closest to your checkout desk. When you get a new email address, add it immediately.



• Honor your customers' needs. If you do email reservation confirmations, you may have email addresses for some customers who do not want to receive your broadcast emails. Be sure to honor those requests! Customers who want to keep their inbox clear will appreciate your attention to the small things, which will also help to build loyalty.

Remember - Keep it simple! Ask for the email addresses of all your visitors. And always make it easy for new members to be added or to add themselves. Even a modest email list can help fill in the gaps.