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    Sales Letter Writing: Boost Your B2B Readability
    Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others?Keeping your reader hooked right to the end of your letter is one of the hardest challenges in business-to-business direct mail lead generation. The secret is maki
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    The Five Secrets of Marketing to Marketers
    If you market a product or service, how do you want to be approached by another marketer? In a recent study, conducted by Three Deep Marketing, with assistance from Marketing Sherpa, more than 70 percent of the marketers told the researchers that they did not want to be approached by a telephone call or a face-to-face meeting. Of the r
    If you run a small bus
    Employment Law, Part II
    Look here it is, this is America for Americans; English is the spoken language. You must be immunized to come here since we have already gotten rid of major diseases like small pox. You must shower and shave and wash your hands if you work in a restaurant, hot water and soap after using the restroom. Why can’t we enforce the basics?
    ou run a small bu
    The Exciting New Frontier Of Professional Blogging
    Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs. However, every day there a
    un a small bu
    Coming to Terms with Your Industrial Strength Difficult Person
    Call it bad vibes, gut reaction, instant dislike, or hitting a major hot button. Truth be told, there are just some people we don't like, don't want to associate with, and want to avoid. But, when they're our co-workers, we can't avoid them. We may have to work closely with them, day after day, until we successfully complete t
    small bu
    You Must Know Your Market
    When launching a new product or service into the marketplace in a particular market sector you must understand and know your target customer. You must know the demographics of your market including the buying behavior of the customer and the trends that are happening in the marketplace. You must know your market.If you fail to u
    l business, then you p

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