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  • Actual for You - What You Should Know About Shopping Online

    Why Faceless Technology Requires More Contact
    What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question because we often don't know what our customers look like. Some might argue that it doesn't matter. I would agree that in many cases, it doesn't matter.I was in a hotel lobby a few months back and a person shouted my name. I turned around and didn't recognize who the person was. They knew me and my brain churning didn't come up with a name to match the face. As it turned out, I had met this person
    secure server sends the money to a bank account and the seller in most cases never even sees the number. You can tempt a man but you can't tempt a computer. It would just do what it is programmed to do. This, of course, means that computers can be programmed to do fraud. This is why it's important to be on t
    How to Receive Good Customer Service
    Customer Service-people chuckle, grimace and always have some opinion about whether or not it's available anymore. Some have even mentioned that they feel it's one of those oxymorons like "giant shrimp". I say you can get excellent help, if you know how.Yes, I'm a writer-but only part-time. A girl's gotta pay the bills and this freelance position isn't exactly up there in the pay scale, so I have to maintain a "day job" position and for the most part my job is customer service, so I know of whence I speak.To get someon
    If 299,999 planes land safely that's not news. It takes just one to crash and that becomes news around the world and flying is seen as unsafe. Over 100 countries are at peace but the few that are fighting wars make the news. Understandably, a newscaster is not likely to think it's a lead story to say, "Well, everything went well today. People went to work, returned home, showered, ate and slept. They are expected to get up next morning and do the same thing." Media has become entertainment. We need to give the people information to excite them or at least to pull at their heartstrings.

    The same happens with the Internet. As I watched the news last night, I saw a story about some attempt to defraud clients of a bank online. So some quack decided to "try a thing." He/she of course got international media attention. The $8 billion that was spent safely on the Internet over the Christmas holidays, however, didn't get the same kind of attention. So there is a news bias and we need to be aware of it.

    It's important to be alert but there's no need to panic. The Internet is probably one of the safest places to do business because there is usually very little, if any, human intervention. A credit card is charged, a secure server sends the money to a bank account and the seller in most cases never even sees the number. You can tempt a man but you can't tempt a computer. It would just do what it is programmed to do. This, of course, means that computers can be programmed to do fraud. This is why it's important to be on th

    2007 Thoughts on Marketing Your Brand - Small Business Series
    We all know why brands are so important in business, but what can a small business to cash in on brand marketing? We will discuss how brand marketing has been used in the corporate world and how these methods can be applied to small businesses, nonprofits and even government agencies.Believe it or not it is very simple for a small business to adopt a brand name marketing strategy. We will discuss secrets that I have used in growing my companies. As a Franchisor, who started out as a very small business, I realized early on that
    everything went well today. People went to work, returned home, showered, ate and slept. They are expected to get up next morning and do the same thing." Media has become entertainment. We need to give the people information to excite them or at least to pull at their heartstrings.

    The same happens with the Internet. As I watched the news last night, I saw a story about some attempt to defraud clients of a bank online. So some quack decided to "try a thing." He/she of course got international media attention. The $8 billion that was spent safely on the Internet over the Christmas holidays, however, didn't get the same kind of attention. So there is a news bias and we need to be aware of it.

    It's important to be alert but there's no need to panic. The Internet is probably one of the safest places to do business because there is usually very little, if any, human intervention. A credit card is charged, a secure server sends the money to a bank account and the seller in most cases never even sees the number. You can tempt a man but you can't tempt a computer. It would just do what it is programmed to do. This, of course, means that computers can be programmed to do fraud. This is why it's important to be on t

    So You Want A Promotion - What Do You Need To Do To Get the Champagne Corks Popping?
    The champagne corks have been popping to celebrate your promotion. You have a well paid job you love – its really interesting. You are using your talents to the full and your boss really values your contribution!If you recognise yourself in the statement above – congratulations!If you want it to be true – how can you make it happen?Many people are stuck in dead end jobs, resentful that they are passed over for promotion. They know they are capable of more but something is holding them back.You want to succ
    h the Internet. As I watched the news last night, I saw a story about some attempt to defraud clients of a bank online. So some quack decided to "try a thing." He/she of course got international media attention. The $8 billion that was spent safely on the Internet over the Christmas holidays, however, didn't get the same kind of attention. So there is a news bias and we need to be aware of it.

    It's important to be alert but there's no need to panic. The Internet is probably one of the safest places to do business because there is usually very little, if any, human intervention. A credit card is charged, a secure server sends the money to a bank account and the seller in most cases never even sees the number. You can tempt a man but you can't tempt a computer. It would just do what it is programmed to do. This, of course, means that computers can be programmed to do fraud. This is why it's important to be on t

    Affiliate Software - Tracking External Campaigns Made Easy
    Many people don't realise that affiliate software has more uses than just "simple" affiliate management. It can be used to track activity (including conversions and ROI) of campaigns running on AdWords, Overture, or anywhere else.First question is - why should you do it?Most of the advertising systems do have some kind of sale conversion tracking.This is true, but there are some benefits when you use your affiliate system to do the work:You can compare the results of different campaignsAffil
    get the same kind of attention. So there is a news bias and we need to be aware of it.

    It's important to be alert but there's no need to panic. The Internet is probably one of the safest places to do business because there is usually very little, if any, human intervention. A credit card is charged, a secure server sends the money to a bank account and the seller in most cases never even sees the number. You can tempt a man but you can't tempt a computer. It would just do what it is programmed to do. This, of course, means that computers can be programmed to do fraud. This is why it's important to be on t

    How to Market Your Business with Business Cards
    Business cards are valuable tools that you can have in advertising and promoting your business products and services. It can help you effectively to market you products and services.As an essential tool in representing your business the business cards must possess significant information that will notify your clients’ about the good services you can provide. Informing the people around you about the updates will significantly work to market your business.Primarily the following are the effective ways of marketing your busi
    secure server sends the money to a bank account and the seller in most cases never even sees the number. You can tempt a man but you can't tempt a computer. It would just do what it is programmed to do. This, of course, means that computers can be programmed to do fraud. This is why it's important to be on the look out and make sure you're not the one out of 300,000.

    Here are the basics to keep in mind when shopping online:

  • Look for the "https:" which is also known as the Security Certificate (SSL).
  • Search for reviews on the company. Do your homework.
  • If there's a phone number on the website, call to check if there are real people at the other end.
  • Don't buy from any merchant who tries to hide his/her identity.
  • Keep a print record of your transaction.
  • Report any fraudulent activity to the relevant authorities of the country from which you bought right away.
  • Beware of businesses from countries with weak fraud laws. Again, research will pay off.

    The International Internet Authority has a list of countries whose businesses will not get 'High Assurance SSL Certificates.' Personally I find the list looks more political than anything else. So I wouldn't use it as a guide to tell me where to buy from or not. What I would use the list for is to check the honesty of the merchants. If the website says it has a 'High Assurance SSL' then I would know for sure that it is being less than honest.

    However, in today's world with 'skyboxes' and Internet telephony, it is easy t

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